The Nursing Home Podcast

Shmuel Septimus
The Nursing Home Podcast Podcast

The nursing home administrator's best friend on the internet. Being an LNHA has never been easy. Covid has only made it even more challenging. Let's do this together🎗. This is where we interview and meet the leaders, innovators, and trendsetters in the nursing home industry. This is your go-to resource to gain practical solutions to everyday problems facing nursing home administrators. Questions/Comments? Email me - shmuel@snfmarketing.com

  1. The DOs and DON'Ts of Nursing Home Marketing

    11/27/2023

    The DOs and DON'Ts of Nursing Home Marketing

    In this episode of the Nursing Home Podcast, we explore the risk management side of marketing for healthcare facilities with Christina Woldrick, director of Risk Management at Friends Services Alliance. With over 30 years of experience, Christina shares insights from her transition from medical malpractice defense to healthcare risk management. We delve into the implications of the Fair Housing Act of 1968 on senior living communities and discuss common forms of discrimination and the concept of reasonable accommodation for disabilities. We further discuss the risks concerning fair housing rules in marketing, the potential pitfalls in targeting particular groups, and the importance of educating staff and residents about their rights. Lastly, Christina emphasizes the importance of discussing and defining risk tolerance within the healthcare community to avoid potential legal issues. Summary The Fair Housing Act prohibits discrimination in housing choices and lending based on protected class status. Senior living communities are considered housing providers and are subject to the Fair Housing Act. Refusing admission or denying reasonable accommodations for disability can lead to litigation and monetary settlements. Senior living communities must meet the essential requirements of tenancy, including paying rent on time, keeping the unit clean, and obeying community rules. Reasonable accommodations should be provided to residents with disabilities to help them meet the essential requirements of tenancy. There are parameters and rules surrounding reasonable accommodations, such as reviewing and signing off on scooter rules or having construction requirements for accessibility. Failure to comply with the Fair Housing Act and provide reasonable accommodations can result in reputational damage and legal consequences. "Providing reasonable accommodations is not only a legal requirement but also a moral obligation to ensure equal access and fair treatment for all residents." #HealthcareMarketingRisks #FairHousingAct #SeniorLivingCommunities

    51 min
4.8
out of 5
55 Ratings

About

The nursing home administrator's best friend on the internet. Being an LNHA has never been easy. Covid has only made it even more challenging. Let's do this together🎗. This is where we interview and meet the leaders, innovators, and trendsetters in the nursing home industry. This is your go-to resource to gain practical solutions to everyday problems facing nursing home administrators. Questions/Comments? Email me - shmuel@snfmarketing.com

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