The OMG I'm Launching Podcast Ken Westgaard

In this episode, I talk to Denise Mazzola who is an experienced dog trainer and behavior specialist who runs her own business, Everything Dog, in New Hampshire. In 2020 she began to leverage digital technology, including Zoom calls and Facebook groups, to increase her reach. 

By joining Brandon Lucero's messaging course and working with Laura Neisner, Denise was able to successfully launch a webinar in October 2018, which had four registrations. Her latest webinar, held in October 2020, saw 2006 registrations and a 6% conversion rate, with 25 people purchasing the product. 

Denise's key takeaways for success include investing in herself, maintaining an open mindset, increasing the frequency of webinars, sending follow-up emails, and using visual elements to make her offer easier to understand. Overall, Denise advises that taking small, consistent steps toward success is usually more effective than drastic changes.

Key takeaways
Lessons learned during the launch and how to respond to negative feedbackThe strategies she used for improving product messaging and increasing salesHow overcoming self-doubt and obstacles leads to successThe importance of alignment and being true to oneselfReflections on failed launches and determination to succeedWant to connect with Denise?

Website: https://denisemazzola.com
Instagram: https://www.instagram.com/everything_dognh
Facebook: https://www.facebook.com/EverythingDognh
Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.
Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?!
Watch my FREE training right here: https://kenwestgaard.com/launchcode

Hosted on Acast. See acast.com/privacy for more information.

Nick has succeeded in transitioning from Broadway dancer and singer to director and choreographer and has taken over a theater for a year. His unique approach to storytelling and messaging stems from his early fascination with Grim fairy tales. 

Nick provides us with key insights on the importance of storytelling, risk-taking, and small steps of learning and growth in order to find fulfillment and happiness when it comes to launching a business. Storytelling is an essential marketing tool, and customers should be seen as the hero while the business should be the guide. He emphasizes the necessity of remaining authentic when relating a story and maintaining patience for lasting results. Additionally, he offers advice on how to stay in check and remain tenacious despite impediments in order to reach success.

Key takeaways:
Focusing on learning and growth can lead to great accomplishments.Taking risks is necessary for finding fulfilment and happiness.Storytelling is essential for increasing credibility and establishing thought leadership.Customers should be the hero and the business should be the guide when creating a story.A business should focus on actual transactions rather than vanity metrics like likes and follows.Want to connect with Nick?

Instagram: https://www.instagram.com/thenickdemos
TikTok: https://www.tiktok.com/@thenickdemos
Facebook: https://www.facebook.com/TheNickDemos
Website: https://www.thenickdemos.com


Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.
Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?!
Watch my FREE training right here: https://kenwestgaard.com/launchcode

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I talk with Amie Baker about how financial decision-making can be difficult, but with the help of financial advisors and money mindset coaches, people can break through their limiting beliefs and take control of their finances. To do this, it is important to reframe our language, thoughts, and beliefs around money,  understanding our past programming and the messages that have been instilled in us from a young age while also looking for new opportunities each day and setting up an automated payment system. 

People often avoid taking risks due to the regret risk involved, but personal development can be key in creating the opportunity to take action. Knowing and understanding numbers can also be a great benefit in structuring finances and using money as a tool to achieve goals. Ultimately, people must take responsibility for their financial well-being and explore diverse narratives in order to deviate from traditional ones. By staying focused, recognizing and overcoming fear, and being proactive, financial freedom can be achieved.

Key takeaways...


Financial decision-making can be difficult but can be helped with the help of financial advisors and money mindset coaches.Quick transformations in our lives can be realized through reframing language, thoughts, and beliefs regarding money.Success with money may be attained by staying mindful and present, questioning yourself, taking physical action, and setting up automated payment systems.Want to connect with Amie?

Website: https://centsability.net.au
Instagram: https://www.instagram.com/centsable_amie
Podcast: https://podcasts.apple.com/us/podcast/centsability/id1519372174
Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.
Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?!
Watch my FREE training right here: https://kenwestgaard.com/launchcode

Hosted on Acast. See acast.com/privacy for more information.

Successful businesses require more than simply emulating successful entrepreneurs, an understanding of the business equation is needed for success, and the importance of properly positioning a product with the right marketing message and launch plans

Taking risks and trying new things is best to grow the business, but mistakes should be taken as a learning opportunity, and reflecting on progress is important.

Key takeaways...
Understanding the fundamentals of business, as well as the business equation, is essential for any business venture to become a success.Online businesses heavily focus on successful marketing and gaining customer attention through the right messaging and launch plans.It can be difficult to find professional help like an accountant or an attorney for online business owners.Want to connect with Moshe?

Website: https://www.profitwithlaw.com
Facebook: https://www.facebook.com/profitwithlaw
LinkedIn: https://www.linkedin.com/showcase/profitwithlaw
Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.
Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?!
Watch my FREE training right here: https://kenwestgaard.com/launchcode

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I talk with Shanice Miller and the importance of having systems and processes in place when starting a business, such as setting up a marketing department, launch funnels, and customer service, as well as testing out systems and ensuring that they are communicating with each other. 

There are a lot of benefits to documenting processes and tracking progress using project management tools. This makes it easier to nurture your relationships with customers, send out exit surveys, and do regular debriefs.

By taking the time to prepare and plan in advance, successful launches are more likely to occur.

Key takeaways
Plan and schedule tasks, such as emails and social media posts, in advance.Test out systems to ensure software and communication between them is effective.Have systems and processes in place when running a business.Communicate with customers to gain timely feedback and make sure they feel valued.Develop an emergency plan in the case of unexpected issues.Want to connect with Shanice?

Free training: https://tasklygroup.com/omg
LinkedIn: https://www.linkedin.com/in/shanicemiller
Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.
Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?!
Watch my FREE training right here: https://kenwestgaard.com/launchcode

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I talk with Alisa Connor, who has been helping entrepreneurs increase their sales through email marketing, offering advice on how to stay connected with buyers, repurposing existing content for emails, crafting conversations with key points, and avoiding multitasking and slimy or scummy tactics. 

She has an extensive background in the tech and food industry and provides tips on how to optimize the use of email marketing, such as using emojis, increasing readership with open-ended questions and adding personality, avoiding the spam box with consistent emails, and building trust with subscribers. 

Additionally, when organizing a launch sequence, Alisa suggests assuring people can opt-out upfront, balancing content in emails, and testing headlines.

Long-term engagement with customers can be ensured with email and website platforms, and she recommends moving people to an email list where businesses have more control over the connections. 

Key takeaways
Ask open-ended questions within the headlines and use emojis effectively.Avoid multitasking and keep emails concise and to the point.Email marketing can help convert unready buyers and increase sales with minimal effort and time.Repurposing old content and using prompts are helpful ways to break creative blocks.Establishing conversational and personable emails to engage with customers is important.
Want to connect with Alisa?

Webiste: https://www.alisaconner.com
LinkedIn: https://www.linkedin.com/in/alisamconner
Instagram: https://www.instagram.com/alisamconner
Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.
Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?!
Watch my FREE training right here: https://kenwestgaard.com/launchcode

Hosted on Acast. See acast.com/privacy for more information.