Welcome to The One Big Tip Podcast, where I interview digital marketers, business owners, executives and entrepreneurs to discuss business strategy and the tools that make it happen. After 10+ years in the digital marketing trenches, I have seen SEO pandas and penguins come and go and have watched fads explode and fizzle out. With this podcast, I present to you the most interesting people that I can find, and ask them to give you their one big tip to be more successful in your business. Learn more at: https://jeffmendelson.com/onebigtip
E199 - Monetizing with Masterminds: Scaling with High Ticket Programs | with Chris Williams
Chris Williams is an experienced business strategist and the founder of Elite Agency Mastermind, where he and his team help entrepreneurs create high ticket mastermind programs. Chris has spent over 20 years helping businesses grow, create stronger workplaces, and develop effective marketing strategies. In this episode, he’s sharing tips so listeners can do the same when they develop their own mastermind programs.
At one point, Chris found himself overworked, burnt out, overwhelmed, and lacking the results he wanted. But once he unlocked the secret to scaling and monetizing with high ticket mastermind programs, his life was changed for the better. When you listen to our conversation, you’ll learn how you can reap the same benefits.
Chris not only shares his own story and journey but also gives tons of valuable, actionable tips for building your own mastermind program. We discuss the importance of having your own platform, the value of knowing your niche, and more. You won’t want to miss it.
In this episode
[1:34] At Group Coach Nation, Chris helps clients develop mastermind programs. He starts by explaining exactly what that means and how he got started.[6:50] Chris explains how he felt when he realized the key to monetizing his content and creating high ticket mastermind programs. [10:18] How can you get started by building your own mastermind program? Chris says the first step is to have your own platform. [13:41] Honing your ideal avatar and finding your niche is vital; Chris shares tips for doing this.[16:19] We discuss the importance of knowing who you serve.Support the show (https://jeffmendelson.com/onebigtip)
E198 - Your Perfect Digital Storefront: Optimizing Your Website to Grow Your Business | with Jeff Fulkerson
As the founder of FroBro Web Technologies, Jeff Fulkerson is working to rid the world of terrible websites. He helps clients build incredible digital platforms for their businesses in order to build credibility, attract customers, and create a name for themselves. Jeff’s an experienced web technologist that knows his stuff, and thankfully he’s here to share some of it with listeners.
Even if your services don’t involve anything digital, building a great website is an essential part of running any successful business. That’s why Jeff is dedicated to helping clients create websites that are perfect for them, and why, in this episode, he’s helping One Big Tip listeners learn about how they can do the same.
Jeff and I talk about everything from the impact a website can have on your image to the logistics that go into creating a great one, and even the steps you can take to ensure your website has high visibility once it’s created. This episode is filled with helpful information for any business owner out there, no matter what industry you’re in - because today, your website is everything!
In this episode
[1:06] Jeff shares the background of his business - starting with the story behind the fro![4:42] We dive into Jeff’s tips for building an incredible website for your business. He discusses how he starts helping a new client, starting with getting clear on who they serve.[7:20] We discuss the thought that should go into the format and navigation of your website, as well as how a great website builds credibility.[11:20] Your website is a digital storefront and your first impression! Jeff explains how it can help your business grow.[14:29] What are the next steps once your website is built? Jeff talks about SEO and listings for visibility.
Support the show (https://jeffmendelson.com/onebigtip)
E197 - You Are the Artist of Your Life: Taking Aligned Action | with Carrie Jemima Cooper
Carrie Jemima Cooper (otherwise known as Jem) is a self-proclaimed “life rebrand coach” who believes that anyone can change their life at any point! She’s also a former professional ballerina turned elite endurance athlete, a serial entrepreneur, and a world traveler. Jem helps her clients find success in their businesses while also maintaining complete lifestyle alignment, and a huge key to that is breaking large goals down into concrete, actionable steps - that’s why it’s her one big tip.
We all have big goals. But what’s the best way to achieve those? Reaching the long run is all about taking it day by day, and that’s why Jem urges listeners to break goals down to manageable to-do lists with actionable tasks.
In this episode, Jem talks about her own journey, the fact that everyone has the ability to transform their life at any moment, and how to do so. It’s the motivation you need to put your best foot forward and start the path to your dream life - starting with the things you can do today!
In this episode
[1:16] Jem gives us a look at her background - she started out as a professional ballerina! - and her journey to where she is today as a performance coach.[5:29] Jem calls herself a “life rebrand artist.” She explains what that means to her - and emphasizes that you can always change your life.[8:59] What’s stopping you from taking the steps towards your dream life? Jem says you don’t need to wait to make the change. [11:29] We begin to unpack Jem’s One Big Tip. It’s all about figuring out what actions you need to take moving forward. [15:06] Jem discusses the importance of breaking your to-do lists into actionable tasks.
Support the show (https://jeffmendelson.com/onebigtip)
E196 - An Effective SEO Alternative: Maximizing Success with Google Ads | with Joe Balestrino
SEO expert Joe Balestrino is the author of four books and the founder of a digital marketing agency called 4PointDigital. Joe has been in the SEO industry for nearly twenty years (longer than most digital marketing agencies have even existed!) so he knows a thing or two about driving traffic and getting seen. His One Big Tip is to go the paid route and utilize Google Ads.
Organic SEO strategies can get results, but they can also take a great deal of time, investment, and shots in the dark. That’s why Joe suggests putting money towards your efforts and paying for Google Ads.
The main difference between SEO and Google Ads is the fact that Google Ads allows you to look at reliable data. Joe says this will make all the difference - it’s a matter of figuring out exactly which keywords bring in the most business. Interested in trying this out for yourself? In this episode, Joe digs deep and shares all his tips for getting started.
In this episode
[1:08] Joe has worked in digital marketing for almost 20 years. He tells us all about his journey and explains how he got involved in search engine optimization.[4:42] Joe emphasizes the importance of SEO strategy.[7:05] When creating an SEO strategy, Joe says it’s important to get specific on your business, think about what people are likely to search, and aim realistically. [11:15] Joe says paying for Google Ads is a highly effective alternative to organic SEO. He shares the benefits, including the fact that you have full access to tons of helpful data. [13:06] What are the factors to consider when getting started with Google Ads? Joe breaks it down.[15:30] How much should you be paying for these ads? Joe explains that more specificity will bring more results, but cost more.Support the show (https://jeffmendelson.com/onebigtip)
E195 - Slowing Down to Speed Up: How A Four-Day Work Week Can Transform Your Business | with Joe Sanok
Joe Sanok is a business consultant, TEDx speaker, and the author of Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want. He’s even been featured in Forbes, GOOD Magazine, and the Smart Passive Income Podcast, and he’s the host of his own podcast, the Practice of the Practice, which is one of the top 50 podcasts worldwide. Today he’s diving into the concept of his book, which is all about cutting the workweek down to four days - it could benefit your business more than you think!
Believe it or not, Joe says switching from a five-day to four-day workweek will actually help you get more done - as he says, slowing down is what will help you speed up. Wondering how you can efficiently implement this change? He’s breaking it all down.
In this episode, you’ll learn all about how beneficial a four-day workweek can be as well as how you can make a smooth transition within your own business. Not only will you have more free time, but you’ll be more productive when you are working - it’s a win-win, so listen in!
In this episode
[1:36] Joe gives us a look at his background and explains how he became an expert in productivity.[5:03] Joe speaks about the birth of the five-day workweek and how a four-day one can be even more effective. It’s got tons of benefits! [8:00] Joe explains how businesses and individuals can implement a 4-day work week - start it as an experiment at first, troubleshoot, set boundaries, and end with a full evaluation. [12:28] Joe says that slowing down will help you speed up and dive into that concept. [14:23] How can you handle resistance to the 4-day workweek? Joe shares tips. Support the show (https://jeffmendelson.com/onebigtip)
E194 - Niche Marketing: How to Create Content That Converts | with Chris Pistorius
Chris Pistorius didn’t intend to become a dental marketer at first, but his experience running a digital marketing agency showed him the value of specializing in a specific niche. He founded Kickstart Dental Marketing, published The Ultimate Guide To Internet Marketing For Dentists, and even hosts a podcast about the subject. In this episode of the podcast, Chris shares the importance of becoming an expert in your industry, his tips for writing excellent content for different platforms, and the best practices that all niche marketers can utilize in their own careers.
Digital marketing agencies often try to spread themselves too thin and try to write content for every type of client that comes in. However, this means that writers need to scramble to do enough research to write high-quality, accurate, and relevant content. Chris found that trying to generate content for so many types of businesses just led to frustration among writers and business owners. So, he chose to create a marketing agency that exclusively works with dentists and orthodontists.
In this episode, we’ll hear about Chris’s experiences in dental marketing and why he chose this industry in particular. Listen to the full episode to find out his top tips for niche marketers, as well as his secret to generating content in record time!
In this episode:
[1:31] Why did Chris decide to launch a marketing service aimed at dentists? Well, his business didn’t begin that way. Learn why he ended up serving such a niche audience here![4:26] Dentistry itself is a competitive industry, but not many dentists have the business acumen to market themselves on their own. This is where Kickstart Dental Marketing can help.[9:13] Chris’s content writers utilize AI writing tools such as Jarvis in order to generate ideas, create short blurbs for paid ads, and build outlines for their pieces.[13:47] AI writing services haven’t become advanced enough to replace human content writers...yet. Hear what Chris’s tips are to get the most value out of tools like Jarvis.[16:07] Chris’s marketing advice isn’t just for dental professionals! No matter what type of marketer you are, you can benefit from listening to his podcast or taking his free strategy session.Support the show (https://jeffmendelson.com/onebigtip)
I've been on LinkedIn for 7 years and had no idea about the button.
Holy cow. I can't believe I had no idea about the connect vs follow button! I'm changing that right now. :) What a great concept for a podcast in general, too.
Great show and awesome host!
This podcast provides the perfect length and delivers a tip that the expert provides and much more! The host Jeff has great questions on hand and great energy! One of my new favorite binges.
This is a must listen to podcast! Jeff brings a wealth of knowledge and information to every episode!