In this week's episode, we chat with Levi Williams-Clucas, SEO Specialist at StrategiQ, about local SEO and the importance of reputation, reviews and trust.
Where to find Levi:
Resources from the episode:
https://academy.brightlocal.com/ (BrightLocal Academy)
https://strategiq.co/strategiq-hub/learn/ (StrategiQ blog)
Where to find Screaming Frog:
Sarah: Hello, and a very warm welcome to the Women in Tech SEO Podcast. I am Sarah McDowell, an SEO content executive, and I will be your host for today. Joining me I have the wonderful Levi Williams-Clucas, who is an SEO specialist at StrategiQ, and they will be talking to us today about Local SEO. Welcome to the show, Levi.
Levi: Hello, hello. Thank you for having me.
Sarah: Thank you for giving up your time and agreeing to spend Wednesday afternoon with me. Have you had a good day?
Levi: I've had a great day. Yes, it's been nice and sunny outside, and I've been able to pet my cats today, so very happy.
Sarah: Sounds like a wonderful, wonderful Wednesday. To kick things off, I want to ask you how you got into this wonderful world of SEO, and how you ended up being an SEO specialist at the agency StrategiQ?
Levi: I've always been into marketing, and I did my degree in marketing and was ready to go as soon as I came out of uni. It didn't work that way and I ended up having a bunch of random temp jobs, and then got my first proper agency job at StrategiQ as a Digital PR. I decided it wasn't for me and thankfully my manager noticed an interest in me for SEO and suggested it and shout out to Chris Green if anybody knows him.
He suggested, "Would you like to move into SEO?" I thought, "Yes, I'm going to give that a crack." I've been happy as a pig in the mud ever since really. It's my calling.
Sarah: I love that saying "Happy as a pig in mud," I've not heard that one before.
Levi: Oh, that's one of my favorites.
Sarah: That's awesome that within your agency, then someone who worked with you was able to identify a whole area that you would be interested in. I think that's really cool.
Sarah: Cool. What one bit of advice would you give other women starting out in the industry?
Levi: I had to go think about this, because there's a lot of things that I think I would like to give as advice to women in the industry, but I think my main one is not to change who you are or what you believe in, to fit into something that other people say you should be or should believe in. How you look, sound, how you identify, really doesn't have any impact on how good you are at your job, and how well you can learn what you need to do to succeed in your role.
You should really remind yourself of that when you feel like you've been treated otherwise, and prove those people wrong. I have, I'm here, I'm covered in tattoos and piercings, and I have a very successful career despite being judged on a regular basis about things like that, so...