27 min

The One Where We Discuss Running And Scaling An Agency With Laura Hogan WTSPodcast

    • Marketing

In this week's episode, we chat with Laura Hogan, Owner of Sweet Digital Agency, about running and scaling an agency.
Where to find Laura:
https://www.linkedin.com/in/lauralouseo/ (LinkedIn)
https://twitter.com/lauralouise90 (Twitter)
https://www.sweetdigital.co.uk/ (Website)
Resources from the episode:
https://www.searchenginejournal.com/ (Search Engine Journal)
https://searchengineland.com/ (Search Engine Land)


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Episode Sponsor:
This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk).
Where to find Screaming Frog:
https://www.screamingfrog.co.uk/ (Website)
https://www.linkedin.com/company/screaming-frog/ (LinkedIn)
https://twitter.com/screamingfrog (Twitter)
https://www.youtube.com/c/ScreamingFrogSEO (YouTube)
https://www.facebook.com/screamingfrog/ (Facebook)


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Episode Transcript:
Areej AbuAli: Hey, everyone. Welcome to a new episode of the Women in Tech SEO Podcast. I'm Areej AbuAli and I'm the founder of Women in Tech SEO and I am your host today. Today's episode is all about running and scaling an agency and joining me is the brilliant Laura Hogan, who is the founder of Sweet Digital. Hey Laura?
Laura Hogan: Hey, are you all right?
Areej: Yes, I'm good. Thanks. How are you?
Laura: Good, thank you so much for having me on.
Areej: Yes. Thank you so much for joining. I'm really, really excited about today's episode. We've worked together before through Women in Techs SEO initiatives so thank you for jumping on the podcast with us.
Laura: Not a problem. Hopefully, I can give some useful information to people.
Areej: I'm sure you will. Can you give a little bit of an overview about yourself and what you do and everything we want to know about Sweet Digital?
Laura: Yes, so I launched Sweet two, two and a half, three years ago now. It started just me in my kitchen with my dog, and we're just under 10 people today. We've had some really lovely growth over the last couple of years. We're pretty much a full-service digital marketing agency. We have team members in the UK. One of our team members moved to Spain last year and then we've got a team in South Africa as well. Basically, anybody who's really good who wants a role, we don't really care where you live, which is brilliant.
Areej: I Love that.
Laura: Yes. It's so much fun.
Areej: I remember a few-- I think maybe it was right before COVID, you were definitely much smaller then. How was COVID for you with the agency growth and how did that go?
Laura: I think like every agency when it first hit and the UK closed down, there were definitely a few days of tears and a lot of panicking initially about what might happen. But you know what, I just put my big girl pants on and we knuckled down. There was only three of us in the company at the time that COVID first hit and we just knuckled down, and really worked on the sales, really worked on the partnerships that we had and really worked on making sure that we retained the client base that we did have. When COVID hit, our biggest clients were in leisure and hospitality and travel, which were probably-
Areej: Oh no.
Laura: -the hardest hit industries but we just supported our clients. I think that was the key thing. Nobody cancelled a contract with us, which we’re so fortunate of. We worked with them to scale down their retainers for a bit, and to be there as that support for them. Obviously, in the meantime, we were working to...

In this week's episode, we chat with Laura Hogan, Owner of Sweet Digital Agency, about running and scaling an agency.
Where to find Laura:
https://www.linkedin.com/in/lauralouseo/ (LinkedIn)
https://twitter.com/lauralouise90 (Twitter)
https://www.sweetdigital.co.uk/ (Website)
Resources from the episode:
https://www.searchenginejournal.com/ (Search Engine Journal)
https://searchengineland.com/ (Search Engine Land)


---


Episode Sponsor:
This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk).
Where to find Screaming Frog:
https://www.screamingfrog.co.uk/ (Website)
https://www.linkedin.com/company/screaming-frog/ (LinkedIn)
https://twitter.com/screamingfrog (Twitter)
https://www.youtube.com/c/ScreamingFrogSEO (YouTube)
https://www.facebook.com/screamingfrog/ (Facebook)


---


Episode Transcript:
Areej AbuAli: Hey, everyone. Welcome to a new episode of the Women in Tech SEO Podcast. I'm Areej AbuAli and I'm the founder of Women in Tech SEO and I am your host today. Today's episode is all about running and scaling an agency and joining me is the brilliant Laura Hogan, who is the founder of Sweet Digital. Hey Laura?
Laura Hogan: Hey, are you all right?
Areej: Yes, I'm good. Thanks. How are you?
Laura: Good, thank you so much for having me on.
Areej: Yes. Thank you so much for joining. I'm really, really excited about today's episode. We've worked together before through Women in Techs SEO initiatives so thank you for jumping on the podcast with us.
Laura: Not a problem. Hopefully, I can give some useful information to people.
Areej: I'm sure you will. Can you give a little bit of an overview about yourself and what you do and everything we want to know about Sweet Digital?
Laura: Yes, so I launched Sweet two, two and a half, three years ago now. It started just me in my kitchen with my dog, and we're just under 10 people today. We've had some really lovely growth over the last couple of years. We're pretty much a full-service digital marketing agency. We have team members in the UK. One of our team members moved to Spain last year and then we've got a team in South Africa as well. Basically, anybody who's really good who wants a role, we don't really care where you live, which is brilliant.
Areej: I Love that.
Laura: Yes. It's so much fun.
Areej: I remember a few-- I think maybe it was right before COVID, you were definitely much smaller then. How was COVID for you with the agency growth and how did that go?
Laura: I think like every agency when it first hit and the UK closed down, there were definitely a few days of tears and a lot of panicking initially about what might happen. But you know what, I just put my big girl pants on and we knuckled down. There was only three of us in the company at the time that COVID first hit and we just knuckled down, and really worked on the sales, really worked on the partnerships that we had and really worked on making sure that we retained the client base that we did have. When COVID hit, our biggest clients were in leisure and hospitality and travel, which were probably-
Areej: Oh no.
Laura: -the hardest hit industries but we just supported our clients. I think that was the key thing. Nobody cancelled a contract with us, which we’re so fortunate of. We worked with them to scale down their retainers for a bit, and to be there as that support for them. Obviously, in the meantime, we were working to...

27 min