The One With Adam from Fastmarkets: What a 15-Month Global Benefits Implementation Looks Like

Most global benefits transformations are planned in quarters. They're lived in years.In this episode of Friends With Benefits, Carl and David sit down with Adam Newton — Head of Reward at Fastmarkets — for an honest account of what a 15-month global benefits implementation actually involved. The ambition, the friction, the Finland moment, and what he'd do differently.Adam has spent his entire career in reward, with senior roles at G-Research, Associated British Foods, Misys, and Catlin before joining Fastmarkets, where he inherited a fragmented global benefits landscape and set about centralising it onto a single platform with a global flex allowance.In this conversation:

→ What he walked into: country managers calling their broker and asking for "the same again, not so expensive"→ Why 60–75% benefits engagement is considered good — and what that number doesn't tell you→ The Finland moment: ClassPass, a tax-free gym provision nobody had checked, and a launch that landed flat→ Why payroll errors during implementation are the ones you cannot afford→ The case for guardrails: why letting employees flex medical away is a decision you'll regret→ Medical inflation, compound cost projections, and the difficult conversations ahead→ Why 30 benefits at annual enrolment can become a catalogue nobody reads→ The hot take: your platform is only as good as your supplier's systems — and a lot of those systems haven't been updated in 30 yearsFriends With Benefits is the essential podcast for Reward and Benefits leaders. New episodes every fortnight.🎧 Subscribe on Spotify, Apple Podcasts and YouTube so you never miss an episode.Timestamps:00:00 What makes benefits different from the rest of reward01:28 In the news: only 53% of employees use their workplace benefits04:00 What good engagement actually looks like: 60–75% is the benchmark05:02 What Adam walked into at Fastmarkets06:28 The process: global broking, minimum standards, one platform09:10 The Finland moment — ClassPass, tax rules, and a launch that landed flat10:40 What he'd do differently: the timeline was too ambitious11:40 Test payroll before you go live13:14 The equity and equality problem with global minimum standards15:26 Phase two: total reward statements and the feedback loop17:00 When too many benefits becomes a catalogue19:00 Onboarding and making sure people know what they have21:00 Medical inflation and the compound cost problem23:25 Why people click now and read the small print never27:35 Why Fastmarkets doesn't let employees take cash out of the allowance29:18 The paternalism debate: guardrails vs choice30:27 Hot take: you're only as good as your supplier's systems