The Optimal Aging Podcast Jay Croft

Ever felt it's too late to start making healthy changes? This episode of Optimal Aging is for you. We're chatting with three inspiring men, all over the age of 50, who decided to rewrite their health narrative. Listen in as Bennett, Jerry, and Blaine share their stumbling blocks, the catalysts for change, and the practical steps they've taken to reclaim their health. They prove that it's never too late to adopt healthy habits, and even small changes can dramatically enhance your life's quality post 50.

Resources and Information

My new course to motivate men over 50 to get off the couch and into fitness

Life Priority Supplements -- Affiliate Discount  here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market

Have you ever found yourself torn between maintaining your fitness routine and surrendering to the allure of total relaxation while on vacation? Well, this episode of Optimal Aging will simultaneously challenge you and offer solutions to this age-old dilemma. We'll share the fascinating journeys of Rachel and Oliver, two 50+ travelers who have managed to strike an impressive balance between their health goals and their love for travel. We also delve into their secrets of staying motivated and energetic, even while savoring the joys of a Caribbean cruise. 

Shifting our attention to the importance of staying physically fit while globetrotting, we unfold an inspiring narrative of Joanne, an 80-year-old adventurer who fulfilled her dream of exploring the Galapagos Islands. Her tale is testament to the transformative power of regular exercise and its role in making travel plans more achievable and enjoyable. We also offer practical advice on maintaining healthy habits during trips, the challenges of transitioning back to routine post-travel, and the imperative of staying physically prepared for the demands of both leisure and business travel. So, if you're wrestling with the exercise-on-holiday conundrum or simply want to glean insights on managing travel, fitness, and the crucial balance between the two, this episode is a must-listen.

Resources and Information

My new course to motivate men over 50 to get off the couch and into fitness

Life Priority Supplements -- Affiliate Discount  here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market

This week's episode is all about the intersection where gym management, communications, and customer experience meet.

My guest is Dan Uyemura, who was a serial tech entrepreneur before opening his first gym in 2010 – and then his gym management software platform, PushPress, which helps gym owners scale their businesses effectively.
PushPress streamlines billing, keeps up with attendance, and helps track and improve other operational tasks, as well. And it’s seeing huge and steady growth, with 70% year over year growth since 2013, and more than 3,000 gyms worldwide among its clients. 
Dan and I talk a bit about PushPress and the power of software to help businesses help more people. And we also get into the over-50 market, of course. Dan’s about to join us in the demographic, and he’s seeing how powerful it is to gym and studio owners who are willing to look ahead of the curve to see opportunities that most are ignoring.

Resources and Information

Dan and PushPress
Dan on Instagram and Facebook

My new course to motivate men over 50 to get off the couch and into fitness

Life Priority Supplements -- Affiliate Discount  here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market

It's been five years since I got into the "fitness over 50" game -- and five years since I first met Dan Ritchie and the Functional Aging Institute.

So, when Dan asked me to speak last week at an FAI gathering in Nashville last week, my thoughts turned to "then" and "now." I spoke about 5 points of communications in the over-50 market that were true then -- and 5 that are new today.

Change is scary sometimes. But it comes whether we like it or not. So, I wanted to take this opportunity to remind gym & studio owners that they need to keep their eyes and minds open while evaluating what comes along, what happens, and what's worth their attention.

Resources

Functional Aging Institute

My new course to motivate men over 50 to get off the couch and into fitness

Life Priority Supplements -- Affiliate Discount  here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market

My guest this week is Kelly Howard, who leads women into fitness by making it fun and adventuresome. She leads retreats, hiking and kayaking trips – all kinds of things to get women moving outdoors and start living a healthier, happier life.
I love the approach and Kelly’s enthusiasm. She’s a coach, podcaster, and author. Her business website, fitisfreedom.com, promotes "Fitness consistency with a touch of aventure. Together we’re unstoppable. Fit is our superpower."
This kind of positive messaging is really effective, and it made me want to talk with Kelly. In person, she’s just as positive.

Here's a link to her eBook.

I ALSO HAVE A GIFT FOR YOU -- It's my first digital course at 50 percent off until November 1. It's short but transformative -- aimed at getting men off the couch and into healthy habits. More information here. It will be $99.95 starting November 1 but for now is available at half-off, just $49.97.  So, check it out and get the mindset you need to start moving.

Resources and Links

Kelly's Fit Is Freedom

Life Priority Supplements -- Affiliate Discount  here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market

Imagine being in your 70s and crossing the finish line of a grueling obstacle course race. Or picture yourself chasing after your grandkids, not just watching from a bench. Today, we're sharing the fascinating, foot-to-the-pedal stories of men over 50 who have embraced fitness, transforming not just their physical health but their entire lives.

From Jerry, the 76-year-old who decided to challenge himself to multiple obstacle courses, to Officer Mike who kicked-started his fitness journey with some tough love, to Todd who is gearing up to join his grandsons in their athletic pursuits.

The common thread? A steady resolve to break free from sedentariness and a commitment to better nutrition.

These tales of triumph and transformation might just be the nudge you need to kickstart your own fitness journey.

Get the free eBook by sending me an email, jay@primefitcontent.com

Life Priority Supplements -- Affiliate Discount  here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market