
The Original “Delo”: Father & Son Talk Legacy, Sales, and 50 Years in Business | EP203
What happens when the host becomes the guest? Ina very special Episode 203 of On The Delo, Eric Walters of A Taste of AZ flips the mic to interview Delo and his father Ed DeLorenzo—the original "Delo"—in a rare, unfiltered father-son conversation about legacy, fitness, sales, and what it really means to build something that lasts.
From Ed's Mr. Colorado bodybuilding titles and his 50+ years in insurance, to Delo's pivot from the music business into carving a restaurant hospitality niche, this conversation is packed with raw wisdom, honest stories, and real lessons on relationships, persistence, and knowing when to let go. The trio covers how the DeLorenzo legacy traces three generations—from Grandfather Guido selling kitchen equipment at iconic New York establishments, to Ed founding Ambassador Group, to Delo spending 26 years building a niche serving the hospitality industry. Along the way, they tackle the Pumpkin Patch Theory on firing bad clients, how honest selling beats slick tactics every time, health as a non-negotiable business pillar, and why people eating at their neighborhood restaurant still matter more than any transaction.
If you've ever wondered how decades of experience pass from one generation to the next—or what it looks like to keep showing up at 77, five days a week—this one's for you.
Chapter Guide (Timestamps):
(0:00 - 2:32) Role Reversal Intro: Eric Takes the Mic & Who Is the Original "Delo"?
(2:33 - 4:20) Ed's Roots: Brooklyn, New Jersey, Colorado State Football & Moving West
(4:21 - 7:30) The Fitness Foundation: Mr. Colorado, Working Out at 77 & Accountability
(7:31 - 9:15) Pressure, Persistence & Knowing When Enough Is Enough
(9:16 - 11:20) Three Generations: Grandfather Guido, Restaurant Roots & Ambassador Group
(11:21 - 15:10) Sales Then vs. Now: Honest Selling, AI Disruption & The Human Advantage
(15:11 - 21:00) Extrovert Introverts, Relationship Business & Firing Bad Clients
(21:01 - 24:35) Delo's Story: Music, Diamond in the Rough & the First Restaurant Client
(24:36 - 27:05) Learning from Dad: Breakfast Appointments, Phone Calls & Julian Wright
(27:06 - 30:50) Health as Priority #1: Sobriety, Fitness & Knowing Your Numbers
(30:51 - 34:10) Restaurant Trends: Drinking Less, Mocktails, Healthy Menus & Neighborhood Loyalty
(34:11 - 37:25) The Future of Ambassador Group, Human Connection & Close
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🎦 Check out more with Eric as the host on the a Taste of AZ podcast - https://atasteofaz.com/category/a-taste-of-az-podcast-episodes
🔗 Connect with DELO: https://linktr.ee/iamthedelo
💡 Entrepreneur Community: https://www.builtdifferentcommunity.com
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📋 Restaurant Resources: https://www.runningrestaurants.com/subscribe DISCOUNT CODE: DeLo2025
Information
- Show
- FrequencyUpdated Biweekly
- PublishedMarch 15, 2026 at 4:30 PM UTC
- Length37 min
- Episode203
- RatingExplicit