The Other Side of Potential podcast explores how successful family business leaders maneuver the unique dynamics between family and business. Family businesses face different challenges than other businesses. The messiness of transitional moments like succession, divorce, death, family conflict, or generational differences can complicate the sustainability and wealth-building potential for any family business. The Other Side of Potential takes a deep dive into how thriving family business leaders overcome such challenges in order to build a sustainable business that will result in generational wealth and a lasting legacy.
Episode 161: Why your Story may be your Business’s Most Underrated Asset with Aurora Winter
Statistics show that if your product or service is associated with a story, it is 2700% more likely to sell, yet the most common mistake that entrepreneurs and business owners make is that they focus only on their product or service, overlooking the vital importance of communication. Aurora Winter has dedicated her career to helping entrepreneurs convey their stories. Through her Spoken Author Method, she equips people to communicate effectively and turn their words into wealth.
Aurora Winter, MBA, is an award-winning, bestselling author, TV producer, media coach, ghostwriter, and successful serial entrepreneur. She is also the creator of the Spoken AuthorTM method and founder of Same Page Publishing. Aurora’s latest book, Turn Words Into Wealth, has been honored with multiple prestigious book awards. Her techniques have helped multiple clients such as A+ Family Dentistry and Tarrnie Williams of Blueprint Reality generate millions of dollars in wealth and venture capital.
She joins us today to discuss her Spoken Author method and explains how she equips people to communicate their messages through this process. Tuning in you’ll hear about the three steps to effective communication, how neuroscience factors into this method, the importance of keeping your message short, and why you should alternate between stories and emotion, statistics and data. To find out how you can write 8000 words an hour, how to overcome the common stumbling blocks that people come across when writing a book, and what the true value of your story is, tune in today!
What you’ll learn about in this episode:
Get to know Aurora Winter, her impressive career, and many accolades.What led Aurora to transition from television into media and communication for entrepreneurs.The most common mistake that entrepreneurs make when it comes to communication. Statistics that demonstrate the remarkable power of stories to sell products.Different ways that you can communicate your message apart from just through a book. Why communicating your message is not always about selling, but about adding value for your client. How Aurora’s techniques helped Tarrnie Williams raise several million dollars in venture capital. How Aurora brings neuroscience into the work she does. Aurora breaks down the three steps to effective communication through an analogy.The importance of keeping your message short and alternating between stories and emotion, statistics and data. The Spoken Author Method and how Aurora equips people to communicate their messages through this process. The common stumbling blocks that people come across when writing a book. How Aurora trains people to communicate their messaging verbally in front of others. How this process dramatically speeds up the book-writing process and results in other useful media material. The power of Amazon as the world’s number three search engine. The example of how A+ Family Dentistry achieved a great deal of success through the Spoken Author Method.Why Aurora favors independent publishing over hybrid and traditional models.Important things to consider before publishing independently. Advice to business owners who are considering communicating their message through this method.
Episode 160: The Creativity Mindset with Nir Bashan
This week we are excited to welcome world-renowned creativity expert, Nir Bashan, founder and CEO of The Creator Mindset and author of The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability, to talk about the integral role that creativity has to play in business. His company, The Creator Mindset, offers a range of services, from conducting workshops, consulting, and coaching, to keynote speeches at conferences and corporate events. Their history boasts a prestigious list of clients, including AT&T, Microsoft, ACE Hardware, The NFL Network, EA Sports, Suzuki, Activision, and JetBlue.
In our conversation with Nir, we discuss how a disciplined approach to creativity can reveal innovative solutions for achieving growth and sustainability in any business, whether you’re a huge corporation, or still hustling as a solo entrepreneur. Nir has helped countless businesses around the world harness the power of creativity to not only improve profitability, increase sales, and elevate customer service, but also, crucially, to uncover the deeper meaning in their work. Tuning in, you’ll hear Nir break down his process by relating the story of a client who owned a pizza franchise, and he unpacks how they were able to elevate the meaning of their company through simple creative exercises. We also hear about Nir’s book, The Creativity Mindset, and delve into the two decades he dedicated to establishing a formula that would codify creativity.
Nir’s approach to creativity is practical and accessible. It allows businesses to balance their technical prowess and dedication to analytics, with creativity, and elevate it through innovation and lateral thinking. Creativity need not be confined to the arts, and we are all attuned to creativity simply through our ability to solve a multitude of problems every day, we just need to learn how to recognize it. To learn more about how you can apply The Creative Mindset to your business, tune in today!
What you’ll learn about in this episode:
Introducing today’s guest, Nir BashanHow Nir came to be interested in creativity and innovation, particularly in the context of business.How Nir came to write The Creator Mindset, a book about the ‘how’ of creativity.Nir’s definition of creativity and how it applies to business.The creativity and innovation that has occurred in response to the COVID-19 pandemic.A glimpse into Nir’s observations on the creative process.How Nir helped a pizza franchise elevate their thinking through a simple creative process.Why creativity is a discipline, like any other.Nir’s approach to finding the balance between generating creativity and identifying feasible ideas.Nir’s small but mighty team and how they support companies.Why Nir’s business model is structured to empower companies to be self-sufficient.Nir’s book, The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability and how to access it.Hear Nir’s advice for anyone who is feeling stuck in their business.
Episode 159: Dealing with Collective Trauma
Our world is not what it used to be. We no longer experience collectively traumatic events every now and then; instead, we are living in a constant state of collective trauma, characterized by natural disasters, mass shootings, and of course, the COVID-19 pandemic. A traumatic event is described as something that causes physical, emotional, or psychological distress or harm, and the impacts that these experiences can have on people, particularly children, adolescents, and young adults who are still in their early developmental stages, are multifold and can be detrimental to their ability to reach their potential. As the adults in our families and in our businesses, it is up to us to look out for behaviors which signal that those around us are struggling, and to do what we can to help them improve their situation. A conscious, adaptive, and supportive community is the way forward, and our ability to achieve this will determine whether our society falters or flourishes.
What you’ll learn about in this episode:
Collective trauma that we are experiencing as a result of the COVID-19 pandemic.What the definition of trauma is.The ten deadliest events in U.S history. One of the most memorable collectively traumatic events of my childhood.Impacts of collective trauma on the physical and mental health of our children.Our duty, as adults, to help the children in our lives manage the collective trauma they are subjected to.Example of the types of traumas that have become far too common in today’s world.Ways to help children who have experienced trauma.Recommended reading on the topic of trauma.The value of utilizing a systems approach.Patterns to look out for in your family and in your business which indicate trauma.How you can mitigate the impact of adverse childhood experiences for those around you.
Episode 158: Empowering Entrepreneurs Through Guided Learning Management Systems with Danna Olivo
Please join us in welcoming today’s guest, Danna Olivo, business growth strategist and the CEO and Founder of MarketAtomy. Danna’s passion is working with small, first-stage entrepreneurs to ensure that they start out on the right foot and stay on the path to financial freedom. She is known as the ‘business birthing specialist’ because she understands the intricacies involved in not only starting but running a successful business, with her efforts extending beyond the initial strategic planning process and into the implementation and monitoring phase. As you likely already know, listeners, having an expert walk alongside you through implementation and monitoring can make all the difference!
Danna recently launched the MarketAtomy Academy, the first e-learning environment specifically developed for small and micro businesses, which you will hear more about in today's episode. She is a graduate of the University of Central Florida’s College of Business and she holds degrees in both marketing and management information systems. Danna has more than 40 years of strategic planning experience to offer in business structures, marketing, and business development, both nationally and internationally, and she is also a sought-after public speaker and a bestselling author, having published five books, the latest of which is titled Social or Sociopathic.
In this episode, Danna reflects on the impact of COVID on small and micro businesses, and you’ll learn more about her five-phase business strategy approach and three-phase annual planning approach, as well as the importance of leveraging the gig economy and thinking strategically as we adapt to a post-COVID economy. For all this and more, tune in today!
What you’ll learn about in this episode:
An introduction to Danna Olivo, her time in Brazil, and the origins of MarketAtomy.How she got into the architectural, engineering, and construction management industry.How Danna benefitted from her decision to return to school and get her degrees.The MarketAtomy avatar: micro businesses with less than 10 employees.Danna reflects on the impact that COVID has had on these micro businesses.How making a positive impact on the number of failed businesses will positively impact not only business owners, but their families too.Why small business owners need to keep up with rapidly expanding virtual environments.Learn about the five-phase MarketAtomy Academy approach to business growth strategy.How Danna works with micro businesses to build annual planning programs in three phases.The importance of digital marketing in a virtual economy, coupled with strategic planning.Learn about the Business Health Check Assessment that Danna is developing.Some of the topics that listeners can expect on her podcast, Charged Up Studio.How Danna leverages the gig economy, including hiring interns from the school system.The benefits of working with younger interns who are savvy with digital marketing.Find out what Danna means when she says that business owners suffer from ‘OPA’ when they wear too many hats.Why it’s critical that businesses think strategically about adapting to a post-COVID economy.
Episode 157: The Art of Playfulness, Progress, and Peace with Jan Hoath
On today’s conversation, we have Jan Hoath, who is a mindfulness meditation teacher, a leadership coach, a speaker, a writer, and a self-described joy mentor. With a goal to help business owners and entrepreneurs approach business and life from a place of authentic joy and playfulness, she has developed a process called the Happiness Prism. Listening in, you’ll hear Jan’s important message and how she came to share it with clients through her work as a mindful joy mentor. She shares the story of the spiritual awakening she experienced at a young age and what it was like to recover from depression through finding purpose in pursuing an exchange program in Germany. Jan also tells us how choosing a career as a ski instructor in Aspen rather than climbing the corporate ladder helped her to establish playfulness as an important element of the Happiness Prism.
Next, Jan explains how she met her husband on the first day of ski school in Australia and the tragedy they experienced that led her to establish the next aspect of the Happiness Prism: progress. We talk about how our culture fails to give us the space we need to properly grieve, and why Jan believes that joy and happiness are within us, and even more so, that they are a divine birthright, personally defined by each person. She believes there are little moments of outlandish joy and humor that can help put you in a higher state of consciousness, even through the most harrowing of experiences and, in this episode, she shares some insights on how to find them, along with a host of other life-altering advice. We hope you tune in today!
What you’ll learn about in this episode:
An introduction to Jan Hoath and her work as a mindful joy mentor.The spiritual awakening she had after an injury meant losing her identity as a swimmer. Her acceptance into an exchange program in Germany and how it led her to wean herself off her antidepressants.The role playfulness plays in the Happiness Prism.Why she chose to pursue a career in ski instructing rather than her corporate job.How she met her husband: on the first day of ski school in Australia.The story of how her mother-in-law was killed on a bike ride on Thanksgiving.What the loss sparked for Jan: another aspect of the Happiness Prism, which is progress.Why it was productive for Jan to experience the full extent of her darkness.How our culture fails to give us the space we need to properly grieve.Why Jan believes that joy and happiness are within us and are a divine birthright.The difference between happiness and joy and why it is personal to each person.How Jan developed the acronym ‘Just Own You’ to remind us that happiness is an inside job.Sharon’s story of her son’s passing and how she chose to be fully engaged in grief.Medication as necessary for some to establish a starting point from which to choose joy.How there is a peace aspect of the Happiness Prism, which she refers to as ‘prayer in motion’.How there are little moments of outlandish joy and humor that can help put you in a higher state of consciousness.Jan’s advice for anyone who is grieving: feel it all fully.How Sharon chose to use humor in her home during devastating times.Why the first step is to integrating the happiness prism is taking responsibility.The second step, which is looking for opportunities to be playful.Why it is important to take the time to tune into joy and peace.Click Here To Download Transcript
Episode 156: Understanding Marketing With Raj Girn
Whether you’re a small business starting out, or a high-profile celebrity looking to manage your image, taking control of your marketing and defining your brand can seem like a mammoth undertaking. No one understands this challenge better than Raj Girn who has helped all manner of businesses and celebrities elevate their brands for the digital age.
Raj Girn is a multi-award-winning media and events entrepreneur, brand strategist, marketing consultant, confidence coach, No. 1 best-selling author, entertainment personality, activist, and philanthropist. Raj is widely recognized as an expert in niche branding, media, marketing, public relations, and event strategy and is highly respected in her field. She has worked with a series of globally-recognized brands like LOréal Paris and Huawei, as well as high-profile celebrities, including Kim Kardashian and Priyanka Chopra. In our conversation with Raj, we hear about how an arranged marriage brought her to Canada from England, the cultural dissonance she experienced, and how the experience led her to entrepreneurship. Listening in, you'll discover how she started her own media company ANOKHI and how high demand for her work as an advisor led her to start The Open Chest Confidence Academy. We delve into Raj’s process when working with clients and unpack the intricacies of brand vision, brand mission, brand values, and brand assets and take a deeper look at how they influence your style guide.
Raj has accumulated an immense amount of knowledge and experience over the last two decades and offers multiple insights into the world of marketing and communications. Whether you’re looking to transition to the online space or take your marketing to the next level, Raj will meet you where you’re at! Don’t miss this essential episode on marketing, branding, and much more!
What you’ll learn about in this episode:
Get to know today’s guest Raj Girn.How Raj’s arranged marriage brought her to Canada.The cultural dissonance that Raj felt in her new home and how it led her to entrepreneurship.How Raj entered the media world and decided to start her own media company ANOKHI.The biggest thing that brands struggle with today: wanting to do everything.Why owning your media is crucial and how to do it.What Raj has observed about smaller businesses’ changes in online presence since the start of the COVID 19 Pandemic.How to use borrowed authority in your marketing.Understanding your online audience and how to reach them.How Raj saw a need in the market and started The Open Chest Confidence Academy.How The Open Chest Confidence Academy helps companies brand and market themselves effectively.A breakdown of brand vision, brand mission, and brand values, and how they influence your style guide.What makes up your brand assets and how that differs in online and brick-and-mortar businesses.Raj breaks down her process with clients when evaluating their brand.The art of crafting and communicating a story to clients that illustrates how they can benefit from your skills or product.The work Raj has done with her company ANOKHI by focusing on a southeast Asian audience in North America and Canada.What Raj has learned from working with celebrities and how it informs her work with smaller businesses.Marketing, communications, and how to borrow authority from media outlets.How paid media allows you to take control of your narrative.Why you need to leverage all the different types of marketing available to you, like posting on social media platforms, accessing borrowed authority, utilizing paid media, and more.More about The Open Chest Confidence Academy and how to access their content.
First Time Listener
I tuned into The Other Side of Potential for the first time with episode 98 featuring Michelle Arpin Begina. I'm a huge fan of Michelle's and seek out her speaking opportunities as much as I can. I was excited to see this new interview and be able to learn more about her unique background that makes her a HUGE thought leader in the field and is always thinking ahead of what the industry is going to look like. I am keeping my fingers crossed that Michelle is able to come back with Sharon to talk more about the Exchange and any new opportunities Michelle has coming up in the future.
Closing gap on potential
Sharon gets to the inside baseball of what it really takes to realize ones full potential. Her conversations are multidimensional and uplifting!
Sharon does an amazing job of cultivating valuable nuggets out of the conversation in a short time frame.