The Ownership Advantage w/Tanner O’Brien

Tanner O’Brien
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The Ownership Advantage w/Tanner O’Brien

The Ownership Advantage™ is the go-to podcast for business owners and entrepreneurs who want to move beyond just making money and start building lasting wealth. Hosted by Tanner O’Brien, this show breaks down the strategies, systems, and mindset shifts required to transform your business from an income source into a true asset—one that works for you, not the other way around. Each episode dives into practical insights on scaling, exiting, and reinvesting profits to create generational wealth. Whether you’re looking to remove yourself from daily operations, increase your business’s valuation, or start acquiring assets beyond your company, this is where you get the real playbook. Welcome to The Ownership Advantage™—where business isn’t just a job, it’s your greatest wealth-building tool.

  1. 8H AGO

    How Tracking Numbers Can Transform Your Business Success

    In today’s episode, “Data Driven Decisions,” our host Tanner dives into the power of tracking and measuring key metrics in your business. Tanner shares real-world insights from his own experience, highlighting how understanding where your time, money, and effort are actually spent can make or break your success.

    10 min

  2. JUN 12

    Boosting Conversion Rates: Why Regular Sales Pipeline Reviews Matter

    Today, host Tanner O'Brien dives deep into a topic that's essential for sales success but often overlooked: the power of regular pipeline reviews. Whether you're leading a sales team or working as an individual contributor, Tanner breaks down why consistently analyzing your sales pipeline and reviewing call recordings can be a game-changer.

    17 min

  3. JUN 5

    Transforming Cold Leads into Clients: Building a Value Ladder in Your Business

    In today’s solo episode, host Tanner O’Brien, Senior Partner at Action Coach Central Texas, dives into a topic every business owner should consider: what happens next when a potential client says “no” to your offer? Tanner unpacks the importance of understanding the warmth of your leads—from hot referrals that are ready to buy, to colder leads who are just discovering your business—and explains how to nurture those relationships through every step of the sales journey.

    9 min

  4. JUN 2

    Elevating Your Business Through Community Involvement with Guest Will Peckham

    In today’s episode, host Tanner sits down with one of Round Rock’s most recognizable leaders—Will Peckham. Will’s roots in the community run deep as a seasoned insurance advisor at Watkins Insurance Group, a former city council member, and a passionate small business advocate.

    31 min

  5. MAY 29

    From Chaos to Clarity: Practical Steps for Effective Prioritization

    In this episode, Kay and Tanner dive deep into the art—and the challenge—of prioritization for business owners. Together, they unpack the overwhelm that comes when everything feels important and offer practical strategies to help you focus on what truly matters.

    21 min

  6. MAY 26

    Avoiding IT Pitfalls: Smart Tech Choices for Business Owners with Guests Gregory and Kimberly Gavin

    Today, host Tanner sits down with Gregory and Kimberly Gavin, the dynamic duo behind ByteBak Solutions, to dive into all things IT—and why small business owners can’t afford to ignore the tech in their workplaces. Gregory and Kimberly share the most common (and costly) mistake business owners make with their IT systems, and it’s probably not what you’d expect.

    40 min

  7. MAY 22

    Buying Back Your Time: Delegation Strategies for Success

    In today’s episode, “Art of Delegation,” hosts Tanner and Kay dive into one of the most crucial—and challenging—skills for business owners: knowing how to delegate.

    21 min

  8. MAY 19

    Unlocking Database Gold: Driving Results with Trust Ecosystems with Guest Terry Petrovick

    In today’s episode, we’re joined by Terry Petrovick, founder and CEO of Team Wow Media, who has spent over three decades helping businesses turn forgotten contact lists into thriving communities—and he does it all without paid ads. Terry dives deep into the idea of building “trust ecosystems,” where authentic testimonial videos and value-driven content transform skeptical prospects into loyal clients.

    31 min
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About

The Ownership Advantage™ is the go-to podcast for business owners and entrepreneurs who want to move beyond just making money and start building lasting wealth. Hosted by Tanner O’Brien, this show breaks down the strategies, systems, and mindset shifts required to transform your business from an income source into a true asset—one that works for you, not the other way around. Each episode dives into practical insights on scaling, exiting, and reinvesting profits to create generational wealth. Whether you’re looking to remove yourself from daily operations, increase your business’s valuation, or start acquiring assets beyond your company, this is where you get the real playbook. Welcome to The Ownership Advantage™—where business isn’t just a job, it’s your greatest wealth-building tool.

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