The P.T. Entrepreneur Podcast

Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur
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The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.

  1. 4D AGO

    Ep865 | The Growth Paradox (Managing Profit When You're Scaling Your Cash-Based Clinic)

    Profit Growth Cycles: Navigating the Financial Growing Pains of a Cash Practice In this episode, Doc Danny Matta breaks down the financial growing pains every clinic owner faces when scaling from a small subleased space to a full standalone practice. He explains how to manage cash flow, survive low-profit growth cycles, and make smart reinvestments that turn short-term sacrifice into long-term stability. Quick Ask If this episode helps you think differently about your business finances, share it with a fellow PT who's growing their practice—and tag @dannymattaPT so he can reshare! Let's help more clinicians build profitable, sustainable businesses. Episode Summary Profit growth cycles explained: Every clinic hits a point where growth requires reinvestment—usually when moving from a sublease to your own space. Why cash flow matters: Managing money across three core accounts (Operating, Tax, and Profit) keeps your business stable during transitions. Expect profitability dips: Early growth means more expenses—staff, rent, equipment—so it's normal for profit margins to temporarily shrink. Your business is your best investment: Reinvest in your people, your space, and your systems before chasing outside investments. Live lean and ride it out: Reduce personal spending, protect cash, and build reserves to get through your growth phase faster. Lessons & Takeaways Plan for the punch: Growth hurts less when you know it's coming—prepare your finances like you would prepare for a hit. Separate your money: Use simple account systems to stay disciplined and avoid overspending during expansion. Keep your eyes on the next hire: Profitability improves dramatically after you add your second and third full-time providers. Stay lean, not lavish: Skip the vacations and upgrades during your build-out—this season requires focus and restraint. Don't panic when profits dip: It's a temporary phase, not a failure. Every healthy business goes through it. Mindset & Motivation Short-term pain for long-term success: Scaling up means taking a step back before you can leap forward. Be the investor: Treat your clinic like your best-performing stock—reinvest in what's working and let compounding do the rest. Know your game: Not everyone needs to build a seven-figure empire. Define success, grow strategically, and enjoy the process. Pro Tips for Clinic Owners Track your accounts weekly: Review your Operating, Tax, and Profit accounts to maintain awareness and control. Build 3–6 months of reserves: Cash on hand allows for smarter decisions and less emotional reaction during slow periods. Focus on utilization: Aim to fill two to three full-time providers quickly to stabilize profitability post-growth. Keep learning business fundamentals: Clinical skill alone won't scale a company—you must master marketing, hiring, and leadership. Notable Quotes "Your business is your best investment—stop treating it like a side hustle." "When growth hits, your profit account might hit zero—and that's normal." "Being a great clinician is not enough. You need to be a great business owner, too." Action Items Set up or review your three core accounts: Operating, Tax, and Profit. Map out your next growth cycle and identify upcoming expenses before they hit. Audit your monthly personal spending and cut what's unnecessary for 6–12 months. Calculate how many full-time providers your space can sustain and plan to reach that headcount. Programs Mentioned PT Biz Mastermind: A program designed to help clinic owners scale efficiently, manage finances, and lead high-performing teams. PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Learn how to replace your income and go full-time in your practice. Join here. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S.

    17 min

  2. 6D AGO

    Ep864 | 60 and Unstoppable! What Two PT Patients Taught Me About Longevity

    Stay Curious, Stay Strong: Longevity Lessons from a DC Clinic Tour In this episode, Doc Danny Matta shares powerful lessons on longevity, curiosity, and self-care after visiting four PT-owned clinics in Washington, D.C. From a 60-year-old Pilates enthusiast who crushed him in class to a marathoner aiming to beat his 27-year-old PR, Danny reflects on what these experiences revealed about health, purpose, and the long game of entrepreneurship. Quick Ask If this episode hits home, share it with a friend who's burning the candle at both ends—or post it to your Instagram stories and tag @dannymattaPT so he can reshare! Let's help more clinicians build healthy lives and businesses that last. Episode Summary Clinic visits in D.C.: Danny spent a week touring four PT-owned clinics (including a Pilates studio) and connecting with owners, staff, and patients. The Pilates powerhouse: A 60-year-old woman outperformed Danny in class and credited her vitality to one thing—staying curious and always learning. The marathoner mindset: Another 60-year-old was training to beat his Marine Corps Marathon time from 27 years ago—his advice? Sleep more and drink water. Simple, free habits win: Curiosity, rest, and hydration form the foundation of longevity—no gimmicks required. Apply it as a clinician: Ask your high-performing patients what they do differently; use those insights to improve your own health and coaching. Entrepreneur health check: You can't pour into your business or family if you're constantly running on empty—protect your energy like your P&L. Lessons & Takeaways Curiosity compounds: Learning new things keeps your mind sharp and your spirit young. Sleep is recovery: It's not a luxury—it's the base of longevity for your body and business. Hydration matters: Replace the third cup of coffee with water; small habits stack over time. Reverse engineer success: When you meet someone thriving, ask how they got there—and apply it. Entrepreneurs need maintenance: You're your most valuable asset; take care of your health like your bottom line depends on it (because it does). Mindset & Motivation Be a novice again: It's okay not to know something. Growth only happens in discomfort. Longevity requires balance: Ambition without rest leads to burnout, not greatness. Model the outcome: Your patients and team are watching—lead by example in how you live, not just what you teach. Pro Tips for Clinicians Spot your outliers: Identify patients living the life you want—ask questions, take notes, learn from them. Integrate lessons: Use real patient stories to inspire others in your clinic community. Audit your own longevity: Rate your current sleep, hydration, learning, and physical activity—then pick one to improve this week. Guard your bandwidth: Schedule recovery time like a meeting—because it's just as important. Notable Quotes "Never stop learning. As soon as you stop, that's when you start to decay." "Prioritize sleep and drink water—simple, free, and most people still don't do it." "You have to pour back into yourself just as much as you pour into everyone else." Action Items Find one patient or peer who inspires you—ask what habits keep them sharp. Commit to one new learning pursuit this month (course, book, skill, hobby). Audit your sleep and hydration for seven days; adjust routines as needed. Share a story of someone who motivates you on social media and tag @dannymattaPT. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on your income replacement goals, create your one-page plan, and learn how to take your practice full time. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S.

    18 min

  3. OCT 30

    Ep863 | Why You're Scared To Charge $250/Visit (And How To Get Over It)

    No Money, No Mission: The Truth About Pricing Your Cash Practice In this episode, Doc Danny Matta shares what he's seeing across dozens of clinics: most cash PT owners are undercharging—especially in high cost-of-living markets. He breaks down a four-clinic pricing test, why price ≠ local median income, and clear targets for sustainable margins so you can hire, retain talent, and keep your mission alive. Quick Ask Help us reach our mission of adding $1B in cash-based services to physical therapy: share this episode with a clinician friend or post it to your Instagram stories and tag @dannymattaPT so he can reshare! Episode Summary Pricing drives scale: Bigger, healthier clinics almost always charge more and keep volume steady enough to grow. Four-clinic test: Comparing average visit rates vs. local median household income showed no clean correlation—the lowest-income market had the highest price point. Fear tax: Owners fear backlash when raising prices; in reality, drop-off is rare and usually limited to poor-fit patients. Market targets: Most markets need $190–$200+/visit average. High-cost markets (NYC, SF, LA, Boston, Chicago, etc.) should target $250+/visit. Mid-sized-city edge: Lower overhead + above-average pricing = clinics running 40%+ net margins. No money, no mission: Healthy pricing funds salaries, benefits, space, culture, leadership development—everything that sustains impact. Lessons & Takeaways Price for your costs, not your fears: Match rates to COL, rent, salaries, and benefits—or growth stalls. Volume x Price = Revenue: Find your sweet spot; small price lifts often don't dent demand. Benchmark with peers: Mastermind conversations expose underpricing fast. Raise with intent: Reinvest into team, space, and patient experience. Mindset & Motivation Permission to charge: Premium outcomes and experience justify premium pricing. Mission requires margin: You can't build great jobs or serve at scale without profit. Courage compound: Every successful price raise builds confidence for the next. Pro Tips for Owners Set targets by market: Standard markets: $190–$200+ AVV. High-COL markets: $250+ AVV. Audit contribution margin: Know your per-visit profit after labor, room, and overhead. Use pricing tiers: Eval premium, follow-up standard, package/plan discounts tied to outcomes (not minutes). Communicate simply: "To reach your goal, most people need X visits over Y months. The investment is Z." Then pause. Grandfather gracefully: Honor legacy rates for a window; apply new pricing for new plans. Notable Quotes "What you charge isn't just income—it's how you fund salaries, benefits, space, and leadership." "No money, no mission. Your purpose can't survive long-term on underpricing." "Most fear a mass exodus after a price raise. It almost never happens." Action Items Calculate your actual AVV (average visit value) over the last 90 days. Compare against your market target ($190–$200+ or $250+ in high-COL areas). Plan a 10–20% price adjustment with clear rollout (date, scripts, FAQs). Reinvest the lift into team comp/benefits and patient experience. Benchmark with two peers this week—confirm you're not the outlier undercharging. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on your numbers, pick your path, and build a one-page plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S.

    19 min

  4. OCT 28

    Ep862 | How To Run Your PT Clinic Like A High-End Restaurant

    Five-Star Clinic: Lessons from High-End Restaurants In this episode, Doc Danny Matta unpacks what elite restaurants do differently—then maps those exact moves to cash-based PT. From the reservation experience to ambiance, "the menu," service, and checkout, learn how details create premium value, command higher rates, and generate more referrals. Quick Ask Help us reach our mission of adding $1B in cash-based services to physical therapy: share this episode with a clinician friend or post it to your Instagram stories and tag @dannymattaPT so he can reshare! Episode Summary Reservation experience → Pre-visit touch: Don't rely on generic confirmations. Call/text with directions, parking, "what to expect," and a 1–2 day pre-visit email from the actual provider. Ambiance → Your space: Design matters. Lighting, smell, layout, materials, music, branding—create an intentional feel your ideal patient loves (and wants to refer into). Menu → Productized services: Name and package outcomes (e.g., "Pain-Free Performance Plan," "Athlete Optimization"). Present options with a clean pricing sheet and a confident recommendation. Service → Clinical excellence + standards: Providers are your brand. Hold the standard on punctuality, communication, dress, outcomes, and EQ. Coach up or move on. Checkout → Frictionless finish + surprise & delight: Card on file, painless renewals, small "day-one" gifts (e.g., mobility tools), and handwritten thank-you notes. Premium perception: Details separate you from commodity clinics, justify higher prices, improve hiring/retention, and grow word-of-mouth. Lessons & Takeaways Details are the brand: Senses and systems create perceived value before treatment starts. Curate the offer: Productize services and tie them to outcomes—not visit counts. Own the recommendation: Be definitive with prognosis and plan; don't talk patients out of yes. Invest in the room: Space design is a growth investment, not a cost center. Mindset & Motivation The standard is the standard: High-performing teams protect the bar—and A-players expect it. Experience > price: When the experience is elite, price sensitivity drops. Steal like an operator: Study elite brands (restaurants, retail, studios) and adapt their best ideas. Pro Tips for Owners Pre-visit provider email: 2 days before, introduce yourself, set expectations, share a clinic video. Design the senses: Lighting plan, signature scent, music policy, brand palette, signage. Pricing sheet = menu: Clean layout, outcome-named plans, clear primary recommendation. Frictionless billing: Card on file, pay-in-full or monthly plan, one-tap renewals. Wow moment: Day-one useful gift (e.g., mobility balls) bundled into care—don't nickel & dime. Notable Quotes "In world-class restaurants the details are the experience. Your clinic is no different." "Your pricing sheet is your menu—curate it, name it, and recommend with confidence." "Patients buy outcomes and experience, not minutes on a table." Action Items Write a pre-visit SOP: admin call + provider intro email + directions/parking. Audit your space for lighting, scent, music, and signage—fix one item this week. Rename and package your top 2–3 offers into outcome-based plans. Implement card on file and simplify renewals. Buy day-one gifts for all new plans of care and add handwritten thank-you cards. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on your numbers, pick your path, and build a one-page plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S.

    27 min

  5. OCT 23

    Ep861 | The $30,000 Mistake: Why 60% Of Your PT Clinic Leads Never Book

    Speed to Lead: The $30K Mistake Killing Your Clinic Growth In this episode, Doc Danny Matta breaks down one of the most overlooked profit leaks in cash-based practice ownership — slow lead follow-up. Learn how the average clinic loses tens of thousands each month from poor contact speed, and discover a simple system to fix it fast. Quick Ask Help us hit our mission of adding $1B in cash-based services to physical therapy. Share this episode with a clinician friend or post it on your Instagram stories — tag @dannymattaPT so he can reshare it! Episode Summary Big picture: Most clinics lose $30K+ per month from slow follow-up and poor lead management. The data gap: The average healthcare clinic takes 2 hours and 5 minutes to respond to a lead — consumers expect 10–15 minutes. Industry average: Only 11% of people who fill out a healthcare form ever become patients. 100x advantage: Responding within 5 minutes increases your chance of conversion by 100 times. The math: Raising your contact-to-eval rate from 40% to 70% could add $30,000/month in revenue — no new ads, no new spend. Lessons & Takeaways Track everything: If you don't measure conversion from contact to eval, you're flying blind. Speed to lead: Reach out within 5–15 minutes when someone submits a form or books a call. Multi-touch follow-up: Use 5–7 touch points (calls, texts, emails) in the first 1–2 weeks. Auto + human combo: Use automated confirmations plus manual outreach to maximize connection. Text wins: Consumers are far more likely to reply to a text than a voicemail. Mindset & Motivation Serve, don't sell: Follow-up isn't pestering — it's helping people make the change they already want. Fix the leak first: Don't spend more on marketing until your conversion system works. Track the funnel: Know your contact requests, booked calls, evals, and follow-ups weekly. Pro Tips for Owners Set notifications: When a new form is submitted, get instant alerts via Slack or text. Train your admin: Give them scripts for fast responses and early scheduling. Layer automation: Confirm appointments automatically via text + email. Segment leads: Prioritize same-day outreach for hot leads; move cold leads to your newsletter. Systemize: Build a "speed to lead" SOP — who calls, who texts, and when. Notable Quotes "If you can respond within five minutes, it increases the likelihood they'll become a client by 100 times." "Fortune is in the follow-up — and most clinics aren't following up at all." "Nobody wants PT; they want the freedom PT gives them. Help them get it by being responsive." Action Items Audit your lead-to-eval conversion rate. Implement instant text + email confirmation for all form submissions. Create a 5–7 touchpoint follow-up plan over two weeks. Assign ownership: Who calls, who texts, and how soon? Review results monthly — aim for 70% contact-to-eval conversion. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get clear on your numbers, choose your path, and build your one-page business plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S.

    22 min

  6. OCT 21

    Ep860 | The Open Enrollment Playbook w/ Jeremy Dupont: How to Reactivate, Retain, and Scale

    Open Enrollment Reactivation: How Clinics Turn Past Patients into Six-Figure Months (with Jeremy Dupont) In this episode, Doc Danny Matta sits down with Jeremy Dupont (founder of Patch) to break down the most reliable campaign in cash PT: Open Enrollment. They cover simple and advanced playbooks for reactivating past patients, the offers that convert (and why), how to mobilize your team, and what realistic results look like for a growing clinic. Quick Ask Help us move toward our mission of adding $1B in cash-based services to physical therapy—share this episode with a clinician friend or post it on your Instagram stories and tag Danny. He'll reshare it! Episode Summary Low-hanging fruit: Reactivation beats cold lead gen. Past patients already know, like, and trust you—bring them back with a clear, time-bound offer. Timing that works: Run Open Enrollment mid-September to early November to avoid competing with Black Friday and holiday noise. Proven offers: Classic 12 for 10 pack (two "free" visits or a clear $-savings) and a higher-commitment 24 for 20 pack (often on a 3-pay plan) to grow LTV and stabilize MRR. Clinical cadence: Frame packages for twice-monthly visits (habit & outcomes), not "stretch it for a year." Families often share bigger packs. FSA nudge: "Use it or lose it." Encourage spending FSA dollars before year-end; HSA rolls, FSA often doesn't. Manual > fancy: Individual reach-outs (text, call, in-person) outperform gimmicks. Emails nurture; humans convert. Team power: Involve providers in personalized follow-ups. Incentives like a Christmas week off can crush goals. Results you can expect: A clinic with an owner + two staff PTs commonly sells 20–30 packages when they execute well. Lessons & Takeaways Offer clarity wins: Know exactly what you're selling and how you'll message savings and value. Context is king: Choose channels and scope based on capacity. Don't flood a full schedule. Nurture all year: A warm list responds; a cold list ignores asks. Give value before you ask. Plan the calendar: Open Enrollment → Black Friday → Holidays → New Year. Map campaigns, staffing, and hiring to demand. Mindset & Motivation It's an ecosystem: Reactivation is part of your hiring, space, continuity, and cashflow strategy—not a one-off promo. Follow-up is a skill: Segmented, human follow-up turns "maybe later" into revenue now. Give, give, ask: Consistent education builds reciprocity. Then earn the right to sell. What Works (Tactical) Simple path (solo or lean): Pick one clear offer (12 for 10), email your list, text/call past patients, and have providers invite current patients who are nearly out of visits. Advanced path (bigger teams): 5–6 email drip over 2–3 weeks, landing page specific to Open Enrollment (not your contact page), track opens/clicks and manually follow up with "warm" engagers. Personalization buckets: Current patients with 2–3 visits left, past patients who finished care recently, old leads who inquired but didn't buy—each gets tailored copy and a direct ask. Motivate the team: Group goals (e.g., hit X packages = Christmas week off). Time off > small cash bonuses. Avoid time wasters: Fancy video email "personalization" tools didn't move the needle. In-person and 1:1 messages did. Notable Quotes "Reactivation is the lowest hanging fruit—people who already trust you just need a clear reason to come back." "If the last time you emailed your list was last Open Enrollment, don't expect fireworks." "Less is more: pick the right window, keep the offer simple, and follow up like a pro." Pro Tips for Owners Define the offer: Choose 12 for 10 or 24 for 20 (with 3-pay). Set the clinical cadence (2x/month). Own the landing page: Dedicated Open Enrollment page with a single CTA—don't dump traffic on a generic contact form. Mine your analytics: Build manual follow-up lists from people who opened multiple times or clicked the CTA. Right-size promotion: If you're at capacity, keep it tight (email + in-clinic). If you're feeding 6–7 PTs, amplify everywhere. Think families: Position bigger packs for active households who'll share visits across the year. Action Items Pick your Open Enrollment dates (target mid-Sept to early Nov) and one offer. Spin up a simple landing page with FAQs and a clear "Talk to Us" form. Segment lists: current (low visits left), past 3–6 mo, old leads. Draft 3 tailored scripts. Schedule a 5-email drip and build warm-engager follow-up tasks for your team. Set a team goal & reward (e.g., holiday week off) and daily scoreboard. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get clear on your numbers, choose your path to full-time, and build a one-page plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge Patch (Strategy Calls & Implementation) Follow Jeremy on Instagram: @_jeremydupont (marketing deep dives & Open Enrollment tips) About the Host: Doc Danny Matta—physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S.

    39 min

  7. OCT 16

    Ep859 | Why The Story Matters More Than The Service You Provide

    The Story Behind the Bottle: Why Your Clinic's Origin Story Matters In this episode, Doc Danny Matta shares a powerful lesson about storytelling, sparked by a birthday gift—a 1985 bottle of wine with an incredible backstory. What started as a meaningful gesture turned into a masterclass on how stories give depth, emotion, and memorability to everything—from a bottle of wine to your physical therapy clinic. Quick Ask Help us reach our goal of adding $1B in cash-based services to the profession—share this episode with a clinician friend or post it on your Instagram stories and tag Danny. He'll reshare it! Episode Summary The Gift: Danny tracks down a rare 1985 bottle of wine as a 40th birthday gift—and discovers that the story behind it matters more than the wine itself. The Lesson: The story gives meaning. Without it, even something valuable loses its emotional connection and memorability. The Parallels: Your clinic is your "bottle of wine." Patients remember stories—why you started, who you help, and what drives you. Sales takeaway: Facts tell, but stories sell. The human brain connects more deeply through narrative and emotion. Real-world example: A clinician with an ACL tear who now helps ACL patients isn't just selling rehab—she's sharing a relatable journey. How to Use This Lesson Craft your origin story: Write down what you do, who you help, and why you do it. Practice your story: Tell it naturally at workshops, networking events, or in your videos and social posts. Refine it fast: Use short "elevator pitch" versions for local groups or online intros. Be specific: Generic stories get forgotten. Details and personal experiences make you memorable. Share it everywhere: On your website, your Google listing, your email signature, and every patient interaction. Mindset & Application Without story, there's no stickiness: People remember emotion, not bullet points. Context multiplies impact: A great gift or clinic means more when people understand the meaning behind it. Social proof amplifies belief: Just like the wine connoisseur validated Danny's gift, testimonials validate your service. Repetition builds clarity: The more you share your story, the more confident and authentic it becomes. Notable Quotes "You may have an awesome bottle of wine, but if people don't know the story behind it, it doesn't hit the same way." "Your clinic is your bottle of wine—your story makes it memorable." "Facts tell. Stories sell." Action Items Write your origin story: What you do, who you help, and why you do it. Practice telling it to patients, referral partners, and community contacts. Add your story to your website's About section and intro videos. Share a short version at your next local event or online post. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Clarify your numbers, choose your best path to full-time, and build your one-page business plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About the Host: Doc Danny Matta—physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S.

    14 min

  8. OCT 14

    Ep858 | Why I Reinvested In The Clinic I Sold (And What I'm Building Next)

    I Sold My Practice—Then Bought It Back: Why I Reinvested in Athlete's Potential In this episode, Doc Danny Matta shares a major announcement: he and his wife have reinvested in Athlete's Potential, the cash-based physical therapy clinic they originally founded, grew, and sold three years ago. Danny explains why he decided to buy back in, what's changed since selling, and how this move aligns with PT Biz's broader mission of transforming private practice ownership in the profession. Quick Ask Help us move toward our mission of adding $1B in cash-based services to physical therapy—share this episode with a clinician friend or post it on your Instagram stories and tag Danny. He'll reshare it! Episode Summary Full-circle moment: After selling Athlete's Potential to their clinic director, Jake Swart, three years ago, Danny and his wife have now bought back into the business as partners. New role: Danny will serve as a strategic growth advisor, helping scale the clinic through expansion, systems, compensation redesigns, and brand growth—without running day-to-day operations. Why return? After years of coaching clinic owners at PT Biz, Danny missed the hands-on, in-person side of brick-and-mortar ownership and saw an opportunity to reinvest in a clinic—and a leader—he truly believes in. Shared vision: The goal is to build the largest cash-based clinic group in the U.S.—potentially reaching multiple eight- and nine-figure revenues. Reframing success: Selling a business doesn't mean it's bad—it can be the right move for growth, but coming back can also reignite purpose and balance. Lessons & Takeaways Gratitude for your work: Owning a clinic is a privilege—few professions allow you to directly improve lives daily in such a positive environment. People first: The best and worst part of your business will always be the people. Growth happens when you give your team opportunities to rise with you. Big vision, bigger team: If your vision isn't large enough for your staff to see themselves in it, they'll leave. Growth should create opportunity for everyone involved. Balance matters: After years of remote, online work, Danny recognized the importance of being physically present in a mission-driven business again. Entrepreneurship reality: Not everyone is wired to be an entrepreneur—and that's okay. The goal is to create a place where great clinicians can thrive with freedom and stability. Mindset & Motivation Brick-and-mortar is special: In-person work brings community, culture, and real connection that can't be replaced by virtual meetings. Scaling through systems: Growth requires clear tracking, compensation systems, and recurring revenue models that align with mission and culture. Utopia for clinicians: The future of PT could be high-level clinicians working in thriving, well-run cash practices that offer better balance and fulfillment. Reinvesting in purpose: Sometimes the right move isn't a new business—it's doubling down on what you built and believe in most. Notable Quotes "We just put our money where our mouth is—with a significant monetary and time investment. I think the future of these businesses is massive." "The best and worst part of your business is the people. Put them first, and they'll help you achieve your vision." "If your vision isn't big enough for your staff to see themselves in it, they're going to leave." "Being in person is special. It's something I missed deeply." Pro Tips for Owners Audit your leadership: Ask yourself if your staff has clear growth opportunities within your company. Track what matters: Know your key numbers—capacity, margins, compensation ratios—and use them to guide expansion. Keep culture alive: Host in-person events and celebrate wins to strengthen team connection. Invest in people: The right partnerships and shared vision can take your business farther than solo effort ever could. Reignite purpose: If you're feeling disconnected, step back into what made you love this profession in the first place. Action Items Reflect on your clinic's vision—is it big enough for your team to see a future there? Revisit your compensation and growth plans to ensure they align with long-term retention. Host a team appreciation event or dinner this quarter to rebuild connection and purpose. Document your systems and metrics to prepare for future expansion opportunities. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get clear on your numbers, choose your path to full-time, and build your one-page business plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About the Host: Doc Danny Matta—physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S.

    19 min
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4.9
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244 Ratings

About

The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.

Information

  • Creator
    Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur
  • Years Active
    2017 - 2025
  • Episodes
    722
  • Rating
    Clean
  • Copyright
    © Copyright 2023 The P.T. Entrepreneur Podcast
  • Show Website
    The P.T. Entrepreneur Podcast

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