55 episodes

The Page 1 Podcast is a weekly show that features a variety of guests and thought leaders on topics ranging from channel strategies, to tariffs, influencer marketing, best in class product launches, and all the details about how to accelerate your eCommerce sales with the big box retailers, or what we call rCommerce.

The Page 1 Podcast Retail Band

    • Marketing
    • 5.0, 23 Ratings

The Page 1 Podcast is a weekly show that features a variety of guests and thought leaders on topics ranging from channel strategies, to tariffs, influencer marketing, best in class product launches, and all the details about how to accelerate your eCommerce sales with the big box retailers, or what we call rCommerce.

    How Bartesian Retained IP, Built a Lean Team and Outsourced Sales & Distribution - Ryan Close- EP 54

    How Bartesian Retained IP, Built a Lean Team and Outsourced Sales & Distribution - Ryan Close- EP 54

    How to Leverage Opportunities and Build an Authentic Brand
    Authenticity is something every new business should be striving for when branding. In the era of social media, your followers should translate to engagement and sales at the end of the day which is a good marketing strategy.
    In this episode of the Page One Podcast, Luke Peters speaks with Ryan Close, the founder, and CEO of award-winning intelligent hardware and consumer package good startup Bartesian. He is a former bartender, life-long entrepreneur, and passionate collaborator who has taken an idea from the garage to global. 
    Ryan shares how his product Bartesian increased sales tremendously during the Coronavirus period and the marketing strategy they used. Listen in to learn the investor and partnership strategies that Bartesian leveraged to get funding and grow to what it is today.
    Key Takeaways:
    How to be authentic and engage customers to grow your business online. How to approach the strategy of looking for a partner. The masterful art of creating a product that sells itself. The benefits of doing something uncomfortable to become stronger and independent in what you’re doing. The qualities of a good leader that leads to team success. How to delegate tasks only to people who are aligned with your business mission and goals. Episode Timeline:
    [0:29] Intro [1:51] He explains in detail what is Bartesian and how it functions. [4:21] How the Coronavirus has impacted Bartesian positively seeing their sales increase up to 450%. [6:33] How Bartesian got free publicity from a viral TikTok video which was a huge booster for their brand and sales. [7:58] He explains how authenticity leads to customer engagement. [10:34] How they leverage the strategy of a small team that is productive. [11:41] He shares his investor story which took years of looking for funding and forming strategic partnerships. [18:01] How he perfected the design of the product by leveraging their partner. [21:40] How he launched Bartesian with Quickstarter. [23:54] Studying in Singapore and what that taught Ryan businesswise. [27:17] How he learned to be a good leader by joining the team rather than telling them what to do. [30:128] Learning to balance the fire inside of you as an entrepreneur and allowing things to take the course. [33:22] How to be candid with how you’re marketing your business and providing authenticity. [35:12] How he initially made the mistake of trusting the wrong person with his business.  
    Quotes:
    “Anything that could make you uncomfortable, is going to make you better.” -Ryan Close

    • 38 min
    Rapid growth from 5 Business Acquisitions & eCommerce Growth during COVID – Steve Greenspon - EP 53

    Rapid growth from 5 Business Acquisitions & eCommerce Growth during COVID – Steve Greenspon - EP 53

    Rapid growth from 5 Business Acquisitions & eCommerce Growth during COVID 
    Innovation and differentiating are ways that ensure success in any industry and especially in an industry like homeware. These may include coming up with new designs and utilizing technology to the maximum.
    In this episode of the Page One Podcast, Luke Peters speaks with Steven Greenspon, the founder and CEO of Honey-Can-Do international. A leading provider of home storage, organization, garment care, ethnic cuisine preparation, and other housewares.
    Steven shares the strategies that his company utilizes in its operations that makes it different from other homeware companies out there. Listen in to learn the process of acquiring smaller companies and why Steven believes it might be harder than acquiring mid-sized companies.
    Key Takeaways:
    How to set up an effective work-from-home strategy for your employees during the Coronavirus period. The importance of investing in potential retailers and having effective communication. Learn how you can manage your time effectively attending only to important things. The advantage of having honest effective employees. Understanding the acquisition process of new companies and what to look for before acquiring. How you can innovate and differentiate in your industry to make your products unique even in a common industry. Episode Timeline:
    [0:29] Intro [2:20] He explains what his company does which is primarily a home storage organization. [3:38] How Honey-Can-Do International took early steps to deal with the COVID-19 to keep things running smoothly while still protecting the employees. [7:12] He explains how their working from home strategy has worked out perfectly. [10:19] He gives information about the size of the company’s workforce and its physical location. [12:10] How they deal with consumers directly through eCommerce and with specific retailers. [13:28] The growth in the eCommerce sector and investing in growing and potential retailers. [15:09] He talks about the challenges of dealing with retailers. [19:25] Steven explains how he effectively manages his personal and professional time. [21:38] Why he loves his position as the CEO and the tasks he performs to ensure company growth. [24:38] He describes the networking show held by the IHA organization that brings housewares companies together. [27:55] He speaks about his time at the LDR industries and the cause of his eventual leave. [31:07] The process of acquiring other businesses and how to differentiate them. [36:35] He describes the emotional attachment of smaller companies that makes it difficult to acquire. [38:34] How they’re innovating and differentiating in a common industry like homeware. [42:03] He shares the mistakes that cost the company money by trusting incompetent employees. Quotes:
    “We learn something new in the process of every single acquisition that we’ve done that we see this as a great opportunity for the future in terms of growth.”- Steven Greenspon [34:49]

    • 45 min
    Niche Made To Order Products & Leveraging Oprah’s Favorite Things List - Kim Strassner - EP 52

    Niche Made To Order Products & Leveraging Oprah’s Favorite Things List - Kim Strassner - EP 52

    The Strategies of Starting and Managing Profitable Businesses During the Coronavirus Pandemic.
    What does it take to run a seasonal business that is prone to any disasters like the COVID-19? What if there are effective strategies that can change people’s minds about buying even though their reasons for buying change?
    In this episode of the Page One Podcast, Luke Peters speaks with Kim Strassner about her business and how it has been affected by the pandemic. Kim is the co-founder of Words with Boards, an online gift shop that deals with unique wooden personalized and custom products.
    Listen in to learn the online strategies that Kim has used during the pandemic to lift her company from making losses earlier in the year to make
    profits now. You will also learn how to recognize a need that can turn into a profitable business opportunity.
    Key Takeaways:
    How to use SEO on your website to attract buying customers without paid ads. How to take advantage of a need in a certain niche and start a profitable company to solve the problem. The importance of effective PR campaigns to build credibility and grow sales for your company. Episode Timeline:
    [0:35] Intro [1:41] Kim describes their personalized products at Words for Boards all made in the USA and their tree planting initiative [2:30] She explains what makes their products different from any other in the market. [4:19] The effects of the COVID-19 pandemic on their business and the online strategies they have used to improve that. [7:33] How they started a face mask company when they saw a business opportunity. [9:03] How they generated $100k in sales in 3 weeks with their new company through word of mouth and press mentions. [11:42] She describes the manpower of her company plus the comparison of sales between the website and other means. [13:32] She mentions some of the PR strategies they have been involved in that brought immense sales and credibility. [16:02] She narrates the story of how she lucked out with focused and effective employees. [17:59] Why they plant a tree for each product purchased through their website as something they believe in. [19:49] How to communicate to your customers with authenticity during this time. Relevant Links:
    Websites: https://wordswithboards.com/ & https://qualitymasksupply.com/
    LinkedIn: https://www.linkedin.com/in/kim-strassner-573624101/

    • 22 min
    How to Bootstrap and Build a Lasting Company - Steven Hong - EP51

    How to Bootstrap and Build a Lasting Company - Steven Hong - EP51

    How to Bootstrap and Build A Lasting Company
    The e-commerce world is a very competitive one, which means you need a strong brand strategy to establish a long-lasting business.
    In this episode of the Page One Podcast, Lou speaks with Steven Hong, the self-titled Chief Bandito at his company Discount Bandit, an online shopping service that matches up discount shoppers to retailers. Steven is a serial entrepreneur in the e-commerce space and has founded multiple e-commerce companies.
    Steven shares the immeasurable value of investing in a strong brand strategy that is more long term as compared to brand performance. Listen in to learn the importance of having an effective company culture in ensuring every employee is encouraged and determined to work.
    Key Takeaways:
    How to use traditional digital marketing by targeting the right customer hence creating a brand presence and a loyal following. The business model of targeting to make nothing on the first transaction. Questions to ask yourself when building a lasting business. The value of a brand strategy that is a more long term than brand performance. How to value your employees by influencing the company culture. Episode Timeline:
    [4:08] The impacts of Coronavirus to mid-sized companies and employees. [5:42] The negative effects of Coronavirus against Discount Bandit. [10:40] He explains how they use digital marketing to specifically target the right customer. [14:39] The importance of building a die-hard fan base even when it means losing money during that first transaction. [17:21] How to create value, culture, and be technology-focused to build a longer-lasting business. [22:17] How content marketing helps with long term brand recognition and lots of respect from manufacturers. [25:15] The importance of getting the company culture right. [26:43] How to hold company values to uplift the company culture “I think that culture is one of the few sorts of sustainable competitive advantages that a company can have.”- Steven Hong [26:01]

    • 33 min
    Chicken Health & Egg Farm Secrets – John Brunnquell – EP50

    Chicken Health & Egg Farm Secrets – John Brunnquell – EP50

    What Does It Take to Be A Giant Egg Retailer?
    Do you know how egg farming works? The process that comes before you get it from your nearest retailer?
    In this episode of the Page One Podcast, Luke Peters sits with John Brunnquell as they talk about what it takes to sell and grow inside retailers in the specialty egg industry. John spent his entire career in the egg industry founding Egg Innovations in the 1990s.
    He shares the positive impact they have experienced in the retail egg industry due to COVID-19 and how that will work in the long-term. Listen to hear the different types of hen farming methods and the contribution each makes in the egg industry in the US. 
    Key Takeaways:
    How the dramatic short-term changes that have occurred due to the pandemic. Learning to deal with the increased demand for a product over a short time. The integrated model of chicken farming when it comes to dealing with divisions of large retailers. The difference between cage-free, free-range, and pasture-fed chicken and their percentage in the American chicken market. What it takes to get freed space and win huge grocery companies across the country as a brand. Episode Timeline:
    [0:34] Intro [2:22] He tells the history of how Egg Innovations was born. [4:02] How the COVID-19 has positively impacted the egg industry with a 40% increase in the traditional value. [6:33] The two sides of the egg industry- the increased sales of retail and decreased sales of wholesalers. [7:32] The ways they’re using to build up their inventory to cover for the oversupply. [8:51] The impact of the current situation on the retail market in the long term. [9:55] He explains how they use the integrated model to run the business at Egg Innovations. [13:12] He talks about the marketing plans they have to create more brand awareness. [13:56] He explains the difference between cage-free eggs and free-range eggs. [15:36] Does the use of antibiotics on a bird make it inorganic? [16:33] He explains the percentage of chickens that are consisted of each category. [20:21] He explains how he gets freed space and what it takes to win groceries. [21:42] Where you can find Blue Sky across the country. [22:54] What is the truth about the relationship between eggs and salmonella? [25:29] The backyard hobby of raising hens and its non-economic impact. Relevant Links:
    Websites: https://www.egginnovations.com/  https://www.blueskyfamilyfarms.com/

    • 28 min
    Female CEO of 3 Niche D2C Brands - PE investor backed - Alix James - EP49

    Female CEO of 3 Niche D2C Brands - PE investor backed - Alix James - EP49

    Are you familiar with the process of companies joining private equity or being acquired instead?
    In this episode of the Page One Podcast, Luke Peters speaks with Alix James, the accomplished CEO of Nielsen-Kellerman company that is a designer and manufacturer of weather stations. She talks about why Nielsen-Kellerman joined private equity and later acquired three different companies to be run under the same umbrella. 
    Listen in to learn how COVID-19 has affected both their supply and sales as a manufacturer.
    Key Takeaways:
    The work that goes into getting acquired business run smoothly after closing the deal. The impact of COVID-19 on the supply and sales of manufacturers in the US market. How to be smart as a business when planning for the future post-Coronavirus. How to manage and market for different companies under the same umbrella. Episode Timeline: 
    [0:34] Intro [2:05] She talks about the birth of Nielsen-Kellerman company and what they do. [3:50] She explains why they joined private equity when the business was roughly 30 years old. [6:04] How they were able to acquire some businesses after joining private equity. [8:34] How they are working towards separating all 3 company domains and the benefits of it. [9:54] The effects of COVID-19 on their supply chain since they outsource electronics from China even though it’s not one of their major problems. [13:09] How Ambience weather products sell directly to consumers and the cost that the consumer should expect for the products. [16:23] She explains how the COVID-19 has affected the variability of sales. [19:20] How they’re planning for the future Post-COVID. [26:54] She talks about the scope and size of the NK company and the recognition they have received from their clients. [30:12] The management strategies for each of the companies under the NK umbrella. [35:16] She gives the percentage of the varied sales they make on amazon and directly. [38:05] How brand familiarity is working for them in online marketing. Relevant Links:
    Website: https://nkhome.com/
    LinkedIn: https://www.linkedin.com/in/alixjames/
    Email: ajames@nkhome.com

    • 42 min

Customer Reviews

5.0 out of 5
23 Ratings

23 Ratings

Steve Greenspon ,

A must listen in the Housewares and hardware industries

I have been binge listening to episodes and the information is highly relevant and helpful for anyone engaged in the Housewares and Hardware industries. Being a company owner and an insightful, curious individual, Luke Peters asks knowledgeable questions and provide the guests a safe and comfortable platform to generously share their experience and wisdom. I learn something in every episode.

lovelyness ,

Engaging

Very engaging, even for non business professionals. The host always has insightful questions and thoughtful responses. Always looking out for my #1 podcast every Friday!

Courtney Jewels ,

Great Content

Straight to the point and informative, I like the variety of guests and topics. Great listen for entrepreneurs and business owners!

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