240 episodes

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

    • Business
    • 4.8 • 298 Ratings

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.

    339: The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads

    339: The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads

    Please support our sponsors because they make the show possible!
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    Jason Rothman - https://rothmanppc.com/
    Chris Schaeffer - https://www.chrisschaeffer.com/
    Show Notes:
    There are so many small businesses that could be benefitting from Google Ads, but they don't know the best strategies to maximize their lead generation. In this episode, we'll be discussing the best of the best campaign type, bidding strategy, keywords, and conversion actions in Google Ads for small businesses.

    (7:26) What is the best campaign type? 
    (16:44) What is the best bidding strategy?
    (24:22) What are the best keywords?
    (31:47) What are the best conversion actions in Google Ads
    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
    First 100 Episodes - https://paidsearchpodcast.com/archive/

    • 37 min
    338: Decisions You Have to Make in Google Ads Part 2

    338: Decisions You Have to Make in Google Ads Part 2

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Jason Rothman - https://rothmanppc.com/
    Chris Schaeffer - https://www.chrisschaeffer.com/
    Show Notes:
    In our last episode, we discussed the choices you have to make with each campaign regarding brand keywords, Performance Max, and exact match keywords. In this episode, we're continuing with the discussion by addressing what we consider the best bidding strategies in Google Ads and explaining why we always start with broad match keywords.
    (5:55) What are the best bidding strategies in Google Ads?
    (27:22) Why we always start with some broad match keywords
    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
    First 100 Episodes - https://paidsearchpodcast.com/archive/   
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://youtu.be/8BXNwnxaVQE
    Music promoted by Audio Library

    • 39 min
    337: Decisions You Have to Make in Google Ads Part 1

    337: Decisions You Have to Make in Google Ads Part 1

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com/
    Jason Rothman - https://rothmanppc.com/
    Show Notes:
    Because every Google Ads campaign is unique, there's not one specific formula to running a perfect campaign. There are, however, choices you have to make concerning each campaign regarding brand keywords, Performance Max, and exact match keywords that don't necessarily have a right or wrong answer. In this episode, we share our from experiences about our wins and losses and how we make these decisions for each campaign.
    (6:27) Should you run a brand keyword campaign in Google Ads?
    (21:56) Discussion about Performance Max campaigns in Google Ads
    (30:48) How important are exact match keywords in Google Ads?
    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
    First 100 Episodes - https://paidsearchpodcast.com/archive/   
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://youtu.be/8BXNwnxaVQE
    Music promoted by Audio Library

    • 40 min
    336: 5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing

    336: 5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Jason Rothman - https://rothmanppc.com/
    Chris Schaeffer - https://www.chrisschaeffer.com/
    Show Notes:
    We are often contacted by small business owners who have been running their Google Ads campaigns with a moderate level of success but feel like they're still missing out on potential customers. In this episode, we're talking about 5 different settings small business owners can check to get an accurate view of how well their Google Ads campaign is performing.  

    (6:19) Tracking leads is the most important part of Google Ads for small business owners

    (9:54) How small business owners should think about search terms

    (15:48) How small business owners should think about location settings
     
    (20:48) Too many bid adjustments are a sign of a bad campaign
     
    (33:35) How small business owners should structure their Google Ads campaigns
    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
    First 100 Episodes - https://paidsearchpodcast.com/archive/   
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://youtu.be/8BXNwnxaVQE
    Music promoted by Audio Library

    • 41 min
    335: Advanced Discussion on Dynamic Search Ads

    335: Advanced Discussion on Dynamic Search Ads

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com/
    Jason Rothman - https://rothmanppc.com/
    Show Notes:
    In episode 333 we had an introductory conversation about Dynamic Search Ads covering what they are, how they work, and the benefits of using them. In this episode, we're doing a deeper dive into Dynamic Search Ads looking at the three different targeting options, how to block certain things, and the valuable things we found in the Dynamic Search Terms report. We also share some real data on some Dynamic Search Ad groups and the lessons we've learned. 
    (6:51) Your three targeting options

    (16:38) “Landing pages from your standard ad groups"

    (18:35) Blocking

    (23:40) The dynamic search terms report 

     (27:00) Results

    (29:26) Lessons learned


    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
    First 100 Episodes - https://paidsearchpodcast.com/archive/   
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://youtu.be/8BXNwnxaVQE
    Music promoted by Audio Library

    • 33 min
    334: The Best Google Ads Q&A Episode We’ve Ever Done

    334: The Best Google Ads Q&A Episode We’ve Ever Done

    Please support our sponsors because they make the show possible!
    Get Opteo for free for two months - https://opteo.com/psp

    Jason Rothman - https://rothmanppc.com/
    Chris Schaeffer - https://www.chrisschaeffer.com/


    Show Notes:
    In this episode, we're once again opening the proverbial mailbag once again and answering listener questions about the "golden triangle", competitor searches, first bids for manual bidding, Performance Max, and more.

    (5:10) Is smart bidding + RSA + broad match ideal?

    (15:41) Should I block competitor searches?

    (22:03) How to choose your first bids for manual bidding?

    (29:29) How do you qualify the quality of the lead using the search term?

    (38:45) Does Performance Max work well for all industries?
    We need your help! Please help us grow the show:
    If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
     
    Send us your questions here - https://paidsearchpodcast.com/contact-us/
    Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast 
    First 100 Episodes - https://paidsearchpodcast.com/archive/   
    Adventures by A Himitsu https://soundcloud.com/a-himitsu
    Creative Commons — Attribution 3.0 Unported— CC BY 3.0
    Free Download / Stream: http://bit.ly/2Pj0MtT
    Music released by Argofox https://youtu.be/8BXNwnxaVQE
    Music promoted by Audio Library

    • 50 min

Customer Reviews

4.8 out of 5
298 Ratings

298 Ratings

LeeTylerTX ,

Much better than the Google Partner reps guidance

I listened to the first 100+ then got too busy to keep listening with new clients form what Chris and Jason shared. Recently started listening again and wow they are even better than before.
Lee Tyler TX

SimpleReviewYes? ,

PMax Perfection

Want to optimize pmax? Get 100% absolute top for a whole group of keywords? Be discouraged from ever manually bidding again? The PSP boys are here to help. Their humor is as dry as mine above - you’re going to love it! Seriously, these guys know their stuff. Starting Google Ads -> start here.

kimberly334400 ,

Saved my 🍑

This podcast has helped me more than anything else on my paid search journey. I landed my first big google ads client a couple months ago and definitely would have lost them without Chris and Jason’s help. I was doing everything wrong, too many broad keywords, wrong bidding strategy, minuscule impression share. A few months and many hours of listening later, the campaigns are a success and I feel so much more confident in my google ads abilities all thanks to this podcast!

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