12 min

The Paperback Podcast - Ep 20 - Book Launching vs Evergreen Marketing The Paperback Podcast

    • Business

In this week's episode, I'm discussing the difference between book launching and evergreen marketing. Knowing the difference between the two can drastically improve your book marketing strategy.

You'll learn:

>> The four key things a launch strategy does to help you as an author.

>> How urgency and scarcity play into book launches to generate more income.

>> A case study: why Animal Crossing New Horizons caught on like wildfire and sold 13 million copies in the first six weeks (and how you can apply this to your book launches)

--

Please note: This is an older episode of TPP, back when I was in the business of author coaching. I've since changed my focus and my offers, so any courses or programs mentioned in this episode have likely been discontinued.

For the most up to date ways to work with me, visit: https://paperbackkingdom.com/

--

Podcast Music Credit:

Song: EK- 07 - Sparkle
Link: youtu.be/Li_Y4SfVg14
Music promoted by FreeMusicWave.

Song: TeaR - Starfall
Link: youtu.be/I0agTWtlssk
Music promoted by FreeMusicWave.

--

Visit Paperback Kingdom: paperbackkingdom.com/

--

Follow Pagan:

Facebook: www.facebook.com/PaperbackKingdom/
Instagram: www.instagram.com/paganatpaperback/
Twitter: twitter.com/pagan_paperback

In this week's episode, I'm discussing the difference between book launching and evergreen marketing. Knowing the difference between the two can drastically improve your book marketing strategy.

You'll learn:

>> The four key things a launch strategy does to help you as an author.

>> How urgency and scarcity play into book launches to generate more income.

>> A case study: why Animal Crossing New Horizons caught on like wildfire and sold 13 million copies in the first six weeks (and how you can apply this to your book launches)

--

Please note: This is an older episode of TPP, back when I was in the business of author coaching. I've since changed my focus and my offers, so any courses or programs mentioned in this episode have likely been discontinued.

For the most up to date ways to work with me, visit: https://paperbackkingdom.com/

--

Podcast Music Credit:

Song: EK- 07 - Sparkle
Link: youtu.be/Li_Y4SfVg14
Music promoted by FreeMusicWave.

Song: TeaR - Starfall
Link: youtu.be/I0agTWtlssk
Music promoted by FreeMusicWave.

--

Visit Paperback Kingdom: paperbackkingdom.com/

--

Follow Pagan:

Facebook: www.facebook.com/PaperbackKingdom/
Instagram: www.instagram.com/paganatpaperback/
Twitter: twitter.com/pagan_paperback

12 min

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