In each episode of the Partner Channel Podcast we will focus on a channel leader’s experience, wins, and challenges. We'll also dive into their vision on the future of the channel ecosystem.
The Key to Co-opting Your Channel Strategy with Melinda McBride from Equifax
In this episode of the Partner Channel Podcast, Daniel sits down with Melinda McBride, SVP of Global Alliances and Channel Partners at Equifax. Melinda explains the foundational elements of a partner program and why it's important to easily articulate you and your partner's value proposition. She also describes the importance of leadership buy-in and why there is no such thing as competition.
Sparking Your Channel Program with Heather K. Margolis
In this episode of the Partner Channel Podcast, Daniel sits down with Heather K. Margolis to discuss key ways you can enhance your channel strategy in 2021. Heather explains the significance of micro-moments and offers tips to make the most of them.
How to Manage Channel Sales Internationally with Zach Selch
In this episode of the Partner Channel Podcast, Daniel sits down with Zach Selch to discuss how to successfully sell through the channel internationally. Zach offers insight into the common misconceptions about international selling.
The Channel Hunger Games with Janet Schijns
In this episode of the Partner Channel Podcast, Daniel sits down with Janet Schijns to discuss why the channel has become a battle of districts. They also discuss the significance of SEO for you and your partner’s website as well as what to expect in the channel five years from now.
In an Era of Automation, Partner Experience (PX) is Everything with Jay McBain
In this episode of the Partner Channel Podcast, David Thomson is back and talking with Daniel Graff-Radford and Jay McBain, Principal Analyst of Channels, Partnerships, and Ecosystems at Forrester. Jay discusses his recent research around partner experience overtaking customer experience as a priority for many companies and the trends he sees impacting 2021. Also on the table: Why automation should be at the forefront of channel management.
What Your Partners Really Want From You
In this episode of the Partner Channel Podcast, Daniel Graff-Radford is back and talking with Sunir Shah, CEO of AppBind and President of the Cloud Software Association. Sunir and Daniel discuss the importance of building trust with your partners and why it is crucial to keep your channel simple in the beginning.
Customer ReviewsSee All
Jen and the team at Allbound are putting out incredibly valuable content here with this podcast. I subscribed and can't wait for more!
Great listening for anyone in sales
Just listened to the first one, but I can tell already that this podcast will have something for anyone in sales. I consider myself well informed on the topic; however, unlike some other "sales" podcasts, I still feel there were interesting and thought provoking topics discussed intelligently.
Excellenet podcast on super charging sales through partners!