The Performance Marketing Podcast, hosted by Gemini: Advanced Marketing Solutions, brings together digital marketing experts who know how to create scaleable performance marketing engines for businesses of all sizes, for conversations on the finer points of different performance marketing strategies and tactics.
Ep. 03 - Preparing for the Future of Marketing
Amee McDonald, and Joel Eisfelder sit down to discuss how employers can position themselves to attract the next generation of top marketing talent, and how college students can prepare themselves for a career in today's rapidly changing marketing landscape.
Amee serves as a lecturer and the Director of Student Engagement and Co-curricual Initiatives at the University of Minnesota's Carlson School of Management.
Ep. 02 - Do You Need a Marketing Agency?
In this episode of the Performance Marketing Podcast we dig into one of the most common dilemmas small and mid-size businesses face. Should you hire internal marketing talent, or bring in an agency? The answer? Not as simple as you might think.
Chris Rennie and Robert Marston dig into everything from how to start building your marketing org, how to think about marketing in the C-suite, and how the new realities of remote work can create inefficiencies for your internal marketing team.
Ep. 01 - What is Performance Marketing?
What is "Performance Marketing"? Marketers are great at rebranding themselves and the strategies they employ. But this leads to confusion about what we do, and how we do it. We sat down with Maeghen Kreuger (Director of Earned Media) and Kerstin Meyer (Director of Paid Media) at Gemini to get their insights on what it means to be a Performance Marketing Agency in 2021.
Ep. 00 - The past, present, and future of Gemini Advanced Marketing Solutions with Stephanie Tollefson
This one is for all of our amazing customers. You're the ones who have made our transformation into Gemini possible.
In this inaugural episode of The Performance Marketing Podcast, we break the cardinal rule of content and spend 30 minutes talking about ourselves. VP of Biz Dev, Joel Eisfelder, sits down with Gemini AMS Owner and CEO, Stephanie Tollefson, to discuss where we've been, where we're headed, and how we're going to get there.