Digital marketing, design thinking and growth hacking with Peter Thomson. Featuring interviews with the best entrepreneurs, investors, designers and innovators from the New Zealand, London and New York startup scenes.
Mistakes people make when starting a website project
I've seen too many website projects fail because of an unclear scope, architecture problems, over-engineering or a lack of testing.
The Uncertainty Principle In Marketing
The uncertainty principle in quantum physics helps explain why it's so hard to track everything in marketing all at once. There are some interesting lessons from physics that can inform how we approach marketing personalisation and optimisation.
What is a strategist?
Quotes on what a strategist is and what makes for good strategy.
Value Proposition Canvas
A look at the value proposition canvas template. Original article here: https://www.peterjthomson.com/2013/11/value-proposition-canvas/
Ad Agencies vs Management Consultants
Ad Agencies vs Management Consultants by Peter Thomson
Marketing vs Design
The difference between marketing and design isn’t obvious. They’re obviously different professional disciplines, but the real difference is in the mindsets that they bring to approaching a problem.