17 episodes

Now is the time of the Pioneering Practice! Best selling author and marketing expert Amanda C. Watts shares her book 'The Pioneering Practice' as an audiobook. Described as 'The number 1 authority in marketing for accounting firms in the world' Amanda's insights will transform the way you market your accounting practice. LEARN HOW TO MOVE WITH THE TIMES AND NOT GET LEFT BEHIND.There is becoming a strong divide in the accounting industry. There are accounting practices that are pioneering their way forward whilst their competitors are still running their business in a traditional way. These pioneers are creating opportunities for themselves, attracting a grade clients, benefiting from greater profits and enjoying more freedom.The Pioneering Practice is a masterclass in the 9 sales and marketing superpowers your accounting practice needs to implement over the next 12 months. By applying these techniques you can:>> De-comoditise your services and be seen as vital not functional>> Create a strong brand that builds trust>> Get recommended and referred A grade clients>> Apply the clubhouse rule so you only work with clients you love and pay you well>> Know how to market your practice with ease and confidence>> Have a marketing system that delivers predictable revenueListen to The Pioneering Practice to transform your organisation's outdated mindset and learn the superpowers for accountants that will ensure you and your practice are VITAL (Valued, Impactful, Trusted, Agile, Lucrative).

The Pioneering Practice by Amanda C. Watts Amanda C. Watts

    • Marketing

Now is the time of the Pioneering Practice! Best selling author and marketing expert Amanda C. Watts shares her book 'The Pioneering Practice' as an audiobook. Described as 'The number 1 authority in marketing for accounting firms in the world' Amanda's insights will transform the way you market your accounting practice. LEARN HOW TO MOVE WITH THE TIMES AND NOT GET LEFT BEHIND.There is becoming a strong divide in the accounting industry. There are accounting practices that are pioneering their way forward whilst their competitors are still running their business in a traditional way. These pioneers are creating opportunities for themselves, attracting a grade clients, benefiting from greater profits and enjoying more freedom.The Pioneering Practice is a masterclass in the 9 sales and marketing superpowers your accounting practice needs to implement over the next 12 months. By applying these techniques you can:>> De-comoditise your services and be seen as vital not functional>> Create a strong brand that builds trust>> Get recommended and referred A grade clients>> Apply the clubhouse rule so you only work with clients you love and pay you well>> Know how to market your practice with ease and confidence>> Have a marketing system that delivers predictable revenueListen to The Pioneering Practice to transform your organisation's outdated mindset and learn the superpowers for accountants that will ensure you and your practice are VITAL (Valued, Impactful, Trusted, Agile, Lucrative).

    Foreward By Amanda C. Watts

    Foreward By Amanda C. Watts

    Now is the age of The Pioneering Practice. A strong divide is emerging in the industry between traditional accounting practices and those that are running their business in a more pioneering way. Thank you for listening.P.S. Not all accountants are...

    • 1 min
    Part 1 - Engage

    Part 1 - Engage

    Everything you do leaves an online footprint. Your job is to create a footprint that others want to follow, and to bring their friends with them. Thank you for listening.P.S. Not all accountants are created equal. When you are ready to become a VITAL...

    • 2 min
    Strategy 1 - Positioning

    Strategy 1 - Positioning

    Positioning is not about being seen as different from your competition, it is about being seen as the only solution to your clients problems.Thank you for listening.P.S. Not all accountants are created equal. When you are ready to become a VITAL...

    • 16 min
    Strategy 2 - Brand

    Strategy 2 - Brand

    Your brand isn't your logo, your business card or your pop-up banner you take to networking events. Your brand is a combination of how you look, how you act, and how you make people feel. It's what people say about you when you aren't in the room. Thank...

    • 20 min
    Strategy 3 - Platfrom

    Strategy 3 - Platfrom

    Platform is another word for stage. In fact, it is a stage that elevates you above the crowd. Choose the right platforms and you'll soon stand head and shoulders above your competitors. Thank you for listening.P.S. Not all accountants are created equal....

    • 22 min
    Part 2 - Connect

    Part 2 - Connect

    Relationships first, sales second™. Understanding how to connect with your audience, how to build relationships is very important. The way in which trust, respect and good communication are formed today is very different from 10 years ago.Thank you for...

    • 5 min

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