10 min
The Platinum Rule of Sales - Donald Kelly - Revenue Today - Episode # 074 Revenue Today
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- Business
Today, we welcome Donald Kelly, the Founder of The Sales Evangelist. His mission is to evangelize the method of effective selling and motivate sellers at all levels to do big things. He is the author of Sell It Like a Mango and has helped sellers for many companies build confidence in their selling abilities.
Donald introduces product market fit and how to make sure that teams are on the right path, are focused, and are putting the right pieces together. He discusses The Platinum Rule and how this differs from The Golden Rule and how to determine your target customer first to make sure your product sells.
Takeaways
The Platinum Rule states that you should treat others the way that they would like to be treated.
Determine your target customer. Identify your ICP and what their pains, problems, and difficulties are.
Quote of the Show
"The Platinum Rule states that you treat others the way that they would like to be treated. So when you think about this with your customers, that company that I worked for, PD, our goal, we were focusing on being the Golden Rule, we wanted to treat others the way we want to be treated. We wanted to make money so we figured if we like this product, people are going to like this product." - Donald Kelly
Connect with Donald in the link below:
LinkedIn
Ways to tune in:
Amazon Music
Apple Podcast
Spotify
Google Podcast
YouTube: https://youtu.be/6KEho9RSaHs
Today, we welcome Donald Kelly, the Founder of The Sales Evangelist. His mission is to evangelize the method of effective selling and motivate sellers at all levels to do big things. He is the author of Sell It Like a Mango and has helped sellers for many companies build confidence in their selling abilities.
Donald introduces product market fit and how to make sure that teams are on the right path, are focused, and are putting the right pieces together. He discusses The Platinum Rule and how this differs from The Golden Rule and how to determine your target customer first to make sure your product sells.
Takeaways
The Platinum Rule states that you should treat others the way that they would like to be treated.
Determine your target customer. Identify your ICP and what their pains, problems, and difficulties are.
Quote of the Show
"The Platinum Rule states that you treat others the way that they would like to be treated. So when you think about this with your customers, that company that I worked for, PD, our goal, we were focusing on being the Golden Rule, we wanted to treat others the way we want to be treated. We wanted to make money so we figured if we like this product, people are going to like this product." - Donald Kelly
Connect with Donald in the link below:
LinkedIn
Ways to tune in:
Amazon Music
Apple Podcast
Spotify
Google Podcast
YouTube: https://youtu.be/6KEho9RSaHs
10 min