#21. How to Build a Media Strategy for Bootstrapping Startups and UFO Groups with Tom Garrity (of The Garrity Group‪)‬ The Playhard Podcast

This guest wore a suit and bow tie while I wore a hat and t-shirt. Guess who's a professional in public image.

Armand Uno (@thenameisuno) sits down with Master of Media and Prince of PR, Tom Garrity (@tom_garrity) to talk about PR strategies, winning an Emmy, and working with UFO encounter groups.

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Show Notes:

(12:25) - The 4 different audiences in a crisis

(16:12) - PR tips for bootstrapping entrepreneurs

(24:20) - The Headline Game (making a 5-year strategy in a few minutes)

(38:00) - Donating race medals to a friend with cancer — turning it into an affinity running program

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Links:

* garritypr.com

* onemedal.com

* Insta: @tomgarrity

* Twitter: @tom_garrity

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Episode Quotes I Enjoyed

“There’s a saying that… reporters create the first draft of history.”

“Nobody wants to lay the foundation, everybody wants to build the house.”

“When everything hit..… it’s like buttah.”

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If you liked the episode, subscribe for more! Send any feedback to armand@playhardpodcast.com


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