21 episodes

Sustainable growth for your podcast. If you are not happy with how many subscribers you have, you're not alone. This podcast is here to help you increase your listener base with top marketing strategies, tactics and mistakes to avoid. We have launched over a dozen podcast ourselves, and have helped countless solopreneurs, authors, speakers and even large corporates turn their podcasting into an effective content strategy for their business.

The Podcast Growth Show Juergen Berkessel

    • Education
    • 5.0 • 10 Ratings

Sustainable growth for your podcast. If you are not happy with how many subscribers you have, you're not alone. This podcast is here to help you increase your listener base with top marketing strategies, tactics and mistakes to avoid. We have launched over a dozen podcast ourselves, and have helped countless solopreneurs, authors, speakers and even large corporates turn their podcasting into an effective content strategy for their business.

    How Business Podcasters Can Optimize Growth Through StoryChief Content Marketing - Podcasting Strategy

    How Business Podcasters Can Optimize Growth Through StoryChief Content Marketing - Podcasting Strategy

    For the last episode of Season 1 of the “Podcasting Strategy” podcast I’m revisiting and updating an older episode of my first podcast, “The Podcast Growth Show”. Back in 2018 we talked about the benefits of widely distributing podcast show notes articles using the StoryChief platform.
    StoryChief excels in “content marketing”, for blogs as well as for podcast episode articles . And for our clients, we still follow this approach as one of the best ways to organically grow and promote a podcast to this day, while growing an email list and social following in the process.
    The StoryChief platform has evolved and grown since then, and yet much has stayed the same.
    And, we still offer a 20% platform discount to our followers.
    Episode Links And ResourcesFull Episode Links and Resources: https://www.podcastingstrategy.com/episode/content-marketing (https://www.podcastingstrategy.com/episode/content-marketing)
    Here is the list of Workflow Tools we are talking about in these episodes: https://polymash.me/workflow-tools (https://polymash.me/workflow-tools)
    In the meantime, please follow us on YouTube and subscribe to https://www.youtube.com/c/ThePodcastGrowthChannelbyPolymash (The Podcast Growth Channel)
    Learn more about the show at https://podcastingstrategy.com/ (https://podcastingstrategy.com)
    Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/)

    • 31 min
    How Evergreen Posting On Social Media For Podcasters Creates Growth - Podcasting Strategy

    How Evergreen Posting On Social Media For Podcasters Creates Growth - Podcasting Strategy

    As Podcasters we all know that growing our social media following is important, but it's also time consuming. Evergreen posting addresses a key problem with social media: If you don't promote your content often enough, it will quickly fade into obscurity. And promoting the same thing over and over again gets exhausting and boring.
    Links and ResourcesWe go into much more details, pros and cons in the full episode, so just click for links, tools and resources, goto https://podcastingstrategy.com/episode/evergreen-posting/ (https://podcastingstrategy.com/episode/evergreen-posting/)
    Learn about the show at https://podcastingstrategy.com/ (https://podcastingstrategy.com)
    Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/)
    To try SmarterQueue:https://polymash.me/smarterqueue ( https://polymash.me/smarterqueue)

    • 21 min
    Perfect Podcast Introduction, Show Notes and Social Media Copy (in only 5 Minutes) - Podcasting Strategy

    Perfect Podcast Introduction, Show Notes and Social Media Copy (in only 5 Minutes) - Podcasting Strategy

    Let's assume you’re a business podcaster, and you want to write the perfect podcast introduction for your next episode. And you also need some copywriting to create show notes excerpts, Youtube teaser copy, multiple social media posts variations, meta-descriptions for SEO or even Instagram slides and stories. These short-form pieces of content is is what we at Polymash call podcast micro-copy.
    We know how hard it is to write an introduction that captures attention and gets listeners or readers excited about what they are going to hear or read next. That’s why we highlight some Artificial Intelligence tools in this episode of the Podcasting Strategy Show! These can help you craft the perfect micro-copy for every episode of your podcast or blog post in just minutes. No more writers block! Just tell the tool what type of tone you want (witty, bold, professional) and let the AI do all the work for you!
    AI tools can help give your audience exactly what they need for each episode – a great introduction that makes them eager to listen or read on. And with over 10,000 different types of introductions available, there’s no way anyone could get bored listening/reading any one particular series again!
    Plus, these tools are free so sign up for right now, with a 10,000 word AI generator credit, so check out the links in this episode today before time runs out!
    So what is micro-copy? Well, you've been listening to it. The introduction for this episode you just heard was 95% generated by an AI tool we will talk about in this episode.
    00:00 - An Introduction To Micro Copy
    02:51 - Micro Copy Use Cases
    07:02 - Podcast Show Notes Content Series Recap
    10:31 - Jarvis AI Overview and Features
    15:14 - Our Favorite Jarvis AI Templates
    23:14 - Jarvis AI Demo For An AIDA Intro
    27:53 - Links And Resources
    Links and ResourcesTo try Jarvis and get AI credits from our Polymash Deal for 10K words: https://polymash.me/jarvis
    We go into much more detail and the pros and cons of each in the full episode, so just click for links, tools and resources, goto https://podcastingstrategy.com/episode/podcast-episode-titles (https://podcastingstrategy.com/episode/podcast-episode-titles)
    Learn about the show at https://podcastingstrategy.com (https://podcastingstrategy.com)
    Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/ )

    • 30 min
    Better Podcast Episode Titles — Podcast Show Notes Tools, Part 2

    Better Podcast Episode Titles — Podcast Show Notes Tools, Part 2

    Creating better episode titles is one of the most important steps to ensure your podcast episodes are discoverable, will will stand out and get listens as well as new subscribers for your podcast. But creating compelling episode titles can be hard. And in this episode we will highlight our favorite tool for crafting great podcast episode titles.
    Links and ResourcesFor links and resources, goto https://podcastingstrategy.com/episode/podcast-episode-titles (https://podcastingstrategy.com/episode/podcast-episode-titles)
    Here is the list of Workflow Tools we are talking about in these episodes: https://polymash.me/workflow-tools (https://polymash.me/workflow-tools)
    Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/)

    • 27 min
    Podcast Show Notes Workflow Tools That Save Massive Time — Part 1 - Podcasting Strategy

    Podcast Show Notes Workflow Tools That Save Massive Time — Part 1 - Podcasting Strategy

    Podcast show notes articles are crucial in the promotion of a podcast. Especially the way we think of them as a podcast marketing agency. In this, the first episode of a multi-part series, we highlight the first three tools of many. They save us massive time in show notes production process, and have a huge impact on getting the most business value from podcasting as a content strategy.
    For links and resources, goto https://podcastingstrategy.com/episode/episode-show-notes (https://podcastingstrategy.com/episode/episode-show-notes)
    Learn about the show at https://podcastingstrategy.com/ (https://podcastingstrategy.com)
    Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/)
    YouTube Video: https://www.youtube.com/watch?v=4Pa7axpUaVI (https://www.youtube.com/watch?v=4Pa7axpUaVI)

    • 22 min
    Ways To Repurpose Podcast Content In Growing A YouTube Channel - Podcasting Strategy

    Ways To Repurpose Podcast Content In Growing A YouTube Channel - Podcasting Strategy

    "Can you help us launch a podcast on YouTube?" I've been asked this a lot, lately. We hear from businesses that think of a Podcast as something that lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content when growing a YouTube channel. In this episode we cover all the angles, including the difference between repurposed vs original content.
    Episode Links And Resources
    Links, resources and show notes are at https://podcastingstrategy.com/repurpose-podcast-content (https://podcastingstrategy.com/repurpose-podcast-content)
    Trailer video on YouTube: https://www.youtube.com/watch?v=3YJMi2OvuBU (https://www.youtube.com/watch?v=3YJMi2OvuBU)
    Here is the list of Workflow Tools we are talking about in these episodes: https://polymash.me/workflow-tools (https://polymash.me/workflow-tools)
    In the meantime, please follow us on YouTube and subscribe to https://www.youtube.com/c/ThePodcastGrowthChannelbyPolymash (The Podcast Growth Channel)
    Learn more about the show at https://podcastingstrategy.com/ (https://podcastingstrategy.com)
    Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/)

    • 18 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

SaysMe0507 ,

A great podcast resource!

Love all the tips and I hope you continue with this amazing show!

mslichty ,

I'm launching, and Jeurgen's helping.

I found this podcast late in my launch phase. I've been listening to a bunch of other ones, following a bunch of other tools and solutions, and generally chasing my tail for a couple of months now.

Thing is, Polymash and Jeurgen have somehow figured out how to best them all. The website and email newsletter are chock full of value first. They have (obviously) made that a priority. And the podcast is a wonderful example of the podcaster I want to be. If you're thinking about starting or growing a podcast, dive into the Polymash experience. You won't be disappointed.

Dirobi ,

Excellent info and resources

Not only do I really like this podcast, I contacted Juergen through the website and took him up on his offer of a free podcast training session through Zoom. He was very generous with his time, and gave me tons of great tips and ideas on how to improve my show.

I am now going through each episode and taking notes on ways I can improve my podcast. This is high level info, loving it!

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