The Podcast Manager Show Lauren Wrighton

During the episode, I also shed light on the differences between a podcast editor, producer, and manager. While a podcast editor focuses solely on editing the audio, a podcast manager takes on a more comprehensive role, handling various tasks related to producing and promoting the show. The term "producer" can sometimes be used interchangeably with "manager" and often implies a more hands-on approach in the creative process. 
As a podcast manager, you have the opportunity to provide additional services like video editing, YouTube management, and even pitching your client to be a guest on other shows. The podcast management field offers room for growth and specialization. 
By diversifying your skill set, you can provide valuable support to your clients while creating new revenue streams for your own business. If you're considering transitioning from being a virtual assistant or a podcast editor to a podcast manager, there are a few factors to consider. Are you someone who enjoys the details and the creative aspect of working on a podcast? Do you find fulfillment in being part of a team and assisting your clients in growing their shows? If so, then marketing yourself as a podcast manager can open up a world of possibilities for personal and professional growth. 
In this episode, we cover:
-What is podcast management?
-The importance of podcast managers in the podcast industry
-The primary services a podcast manager offers to their clients
-The key difference between a podcast manager and a podcast editor
-Assessing your fit for podcast management based on your preferences and skills
-How important is it for podcasters to have support in managing the details of their show
-and, The business growth potential for podcast managers, including becoming a podcast coach
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode190

Episode 189
In today’s Success Story episode, I talk to Kim Barbieri about her journey from a nine to five, to podcast management and how she continues to grow her business. We talk about how her business grew from one to eight clients (and beyond) in two years. Kim is so honest about the fears and hesitations, the highs and lows of growing this business, that this episode will have something for you, no matter what stage your business is in. Kim shares with us how she found her niche, using A.I. as a tool for your client, and the power of referrals. We also discuss when and how to outsource some of your management tasks, and how to maintain your income goals even with hiring out. Finally we discuss boosting your confidence in your skills and recognizing the freedoms that freelance can provide in your personal life.
Before becoming a podcast manager Kim Barbieri was a teacher, Virtual Assistant, and Social Media Manager. For over 2 years, Kim has helped female coaches launch and manage their podcasts so their only focus is pressing record. Kim’s favorite thing about podcast management is the incredible women she gets to work with and helping to spread their messages and share their knowledge for so many to hear. When Kim isn't working on podcasts, you can find her going for walks or playing board games with her husband and kids, strolling the aisles of Target with a coffee in hand, or catching up on one of her favorite TV shows.
In this episode, we cover:
-How Kim got started in the online freelance space and podcast management
-The pros and cons of moving from social media management to podcast management
-Creating and repurposing content in your client’s voice
-Using A.I. as a tool to begin your client’s show notes
-Overcoming hesitations to niche down in podcast management
-The power of referrals in finding new clients
-Finding your client representation niche and being open for that niche to change
-How Kim found her first client and how the package and prices have changed in two years
-How many hours Kim works in a week and what her business looks like now with outsourcing
-Overcoming hesitations to outsource and still meet your income goals
-The hidden benefits of hiring someone to join your team and grow your business
-Kim’s podcast management goals for the future
-Kim’s freedoms in her personal life since leaving the 9 to 5
-The lack of confidence when starting a new endeavor and how to build it up
-How to save and organize positive client feedback in order validate the great work you’ve done
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode189

EPISODE 188
I am so glad you are here today because we are going to talk about something that will make or break your podcast management business. I want to take you into your business and think about some of the things you do on a regular basis, in your client work or when you’re networking, that really feels like an uphill climb - those difficult tasks for you that look like they are easy for other people. In this episode I talk about our innate skills, strengths, and natural tendencies and how you can bring those into your podcast management business, because when you do, you can spend more of your time feeling like you are in the flow and less like you’re on that uphill climb. I talk about how to find and recognize your strengths and natural tendencies and then implement them into your business. I give examples of other podcast managers that I know with differing strengths, and the common traits all podcast managers need. I also share examples and talk about how to shine with skills that you already have, and how to make adaptations for the areas you struggle with.
In this episode, we cover:
-Recognizing your skill strengths in your business
-Using strategies from others that cater to your strengths and have flexibility
-Clifton Strengths and tapping into your natural strengths and tendencies
-Using your introverted personality as a superpower
-How to shine on a Zoom strategy call when you feel like you can’t perform
-How to shine as a strategist with data and analytics
-The common strengths you need as a podcast manager: consistency, reliability, getting tasks done, positive attitude
-Tweaking your business so you can tap more into your innate skills
-Examples of different kinds of podcast managers that I see and their strengths
-An exercise you can do to find your strengths and how to implement them into your business
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode188

EPISODE 187
Today we are talking about how to avoid common problems with new clients. Whether you have many clients on your roster, or you’re looking for your first client, this episode will be really helpful for you in avoiding some common issues that we see come up. Having problems with clients is just part of working with people, whether you’re working from home or the office. So, today I will cover three common problems when working with a brand new client on a launch, and three other problems you may face when you’re working with management clients. I talk about keeping clients on track with due dates, giving difficult feedback, strategizing, and being clear and direct with your clients.
In this episode, we cover:
-Keeping launch clients on track and setting specific launch and due dates
-What to do when a client wants to move their podcast launch date
-Being specific on what is included in your launch package, and what is only under advisement
-Understanding your clients' desired goals, ROI, and what they perceive as success
-Turnaround times and how to get your client to get their materials to you by the deadline
-Why being direct and clear with your clients benefits you and your client
-Telling clients difficult feedback and how to help them grow
-Strategizing with long-term clients when they reach 200+ episodes
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode187

EPISODE 186
Today we’re going to talk about two mistakes you could be making that might be keeping your from landing clients. Both of these mistakes are common problems that I hear about often and I want to help you get ahead of them so that you can land your dream clients and build the business you’re after. These mistakes are the direct result of a lack of confidence in your plan and the lack of a plan in the first place. When you’re constantly questioning your approach to networking and landing clients, it’s hard to stay focused on your goals. How much success and progress can you expect to see when you’re in a perpetual state of questioning or just winging it? Having a great plan and system builds a lot of value and will gives potential clients the confidence to say yes. As you listen to this episode, you’ll hear practical tips for avoiding these mistakes and also get some action steps that you can take if you see these mistakes in your own business.
In this episode, we cover:
-The importance of having a focused plan for landing clients
-Why you need to be confident in your approach if you want to land clients
-Why networking can’t be your only focus
-How a lack of systems could be preventing you from landing clients
-Great networking is only the first step to landing clients
-Why a clear system is necessary for both you and your clients
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode186

EPISODE 185
The great thing about freelancing and owning your own business is that you have the freedom to create your work environment. Don’t create a toxic one with people pleasing. Unsurprisingly, the topic of people pleasing is one that comes up often in conversation with my students and within in the masterclass. We all want our clients to be happy and sometimes feel the need to go above and beyond for them. But setting healthy boundaries and expectations, and then following them, actually improves your client relationships, helps you tame your people pleasing, and creates the best work environment for you.
In this episode, we cover:
-What are we, as podcast managers, trying to accomplish by people-pleasing?
-Why saying ‘yes’ to your client is not always the best approach
-Setting boundaries and expectations in your freelance business
-Being clear with yourself and your clients and upholding boundaries
-3 actions to take to tame your people pleasing
-How to create time to consider your clients requests instead of responding with instant reactions without saying ‘no’
-The freedom of creating your own working environment as a freelancer and business owner
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode185