81 episodes

With over 90k new podcasts started each month, podcast managers are desperately in need! In the first podcast DESIGNED for podcast managers, your host, Lauren Wrighton, will be sharing exactly how to build a profitable podcast management business without working more than 20 hours a week!

Lauren Wrighton is a podcast strategist who went from making $5 an hour to $50+ an hour in less than 6 months by making a few changes to her business. Now she teaches freelancers how to become profitable podcast managers in her course, The Podcast Manager Program!

Tune in each week to get one step closer to running the profitable Podcast Management business of your dreams!

Connect with Lauren:
On Instagram @Lauren Wrighton
Grab your seat to Lauren's masterclass at LaurenWrighton.com/masterclass, and
Join the Podcast Manager Mastermind on facebook!

The Podcast Manager Show Lauren Wrighton

    • Business
    • 5.0 • 50 Ratings

With over 90k new podcasts started each month, podcast managers are desperately in need! In the first podcast DESIGNED for podcast managers, your host, Lauren Wrighton, will be sharing exactly how to build a profitable podcast management business without working more than 20 hours a week!

Lauren Wrighton is a podcast strategist who went from making $5 an hour to $50+ an hour in less than 6 months by making a few changes to her business. Now she teaches freelancers how to become profitable podcast managers in her course, The Podcast Manager Program!

Tune in each week to get one step closer to running the profitable Podcast Management business of your dreams!

Connect with Lauren:
On Instagram @Lauren Wrighton
Grab your seat to Lauren's masterclass at LaurenWrighton.com/masterclass, and
Join the Podcast Manager Mastermind on facebook!

    Creating a private podcast for your clients with Dr. Lindsay Padilla of Hello Audio

    Creating a private podcast for your clients with Dr. Lindsay Padilla of Hello Audio

    EPISODE 79
    As Podcast Managers, we are always on the lookout for new services we can offer our clients and different ways to make their experience better. With the recent introduction of private podcasts to the scene, our options to provide that higher level of service just expanded. I have Lindsay Padilla, the co-founder and CEO of Hello Audio on the show with me today. She talks about the main uses of Hello Audio and why it is such a powerful tool for course creators. We also discuss different ways to repurpose audio and the benefits of listening to content when you're trying to learn something new.
    Dr. Lindsay Padilla is a former sociology professor with a passion for education. Although she loved her job and was very successful at it, in 2016 Lindsay had a breakthrough moment that changed everything. She recognized that entrepreneurs need help teaching and she came up with a digital service that would help them share their knowledge and help their students complete their courses.  Working with her husband Derek, Hello Audio's Head of Product, and another co-creator, they started the company in 2019 and launched in 2020. Her private podcast service makes it easy for creators of all kinds to provide their content to select or paying consumers.
    In this episode, we cover:
    - The production of educational content on Hello Audio
    - How Hello Audio can be used in Marketing and Lead Generation
    - Use of Hello Audio by private businesses
    - How private podcasts can be utilized for personal use
    - The different options for audio release scheduling
    - How listening to audio can boost students' confidence
    - Why audio learning is great for busy people
    - Why you should repurpose your content with private audio feeds
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    SHOW NOTES: https://laurenwrighton.com/episode79
     

    • 48 min
    Success Story: Brittany Kues on landing high end podcast management clients

    Success Story: Brittany Kues on landing high end podcast management clients

    EPISODE 78
    So I've said it before and I'll say it again, you NEED to raise your rates! Today I'm speaking with a podcast manager that has taken that advice and done it successfully. After losing her then-current podcast clients to some unforeseen events, Brittany Kues re-set her business and raised her rates. She is now working with those high-end clients we all dream about. Brittany has some great advice for us about where to go to find those clients and how to increase the value you are providing with your services. 
    Like a lot of us, Brittany began her online career with a desire for work-life balance. After a false start when she signed up for an online course and got scammed, Brittany found the right education and started working as a virtual assistant. When she found out about podcast management, she was hooked! Brittany is now making great money working part time, developing her own podcast, and deciding on future directions for her company. Today she shares her opinions on outsourcing, social media, and the futility of haggling with clients over pricing. 
    In this episode, we cover:
    - The powerhouse combination of podcasts and Pinterest
    - Where and how to find new clients
    - When to outsource and what it may allow your business to achieve
    - The dangers of Shiny Marketing Syndrome
    - Why show notes are an important part of podcast growth
    - Striking a balance between home and mom life and work
    - How to make your services stand out to potential clients
    - The benefits of working with high-end clients (It's not just the money!)
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    SHOW NOTES: https://laurenwrighton.com/episode78
     

    • 37 min
    What your low rates are saying about your podcast management business

    What your low rates are saying about your podcast management business

    EPISODE 77
    Raise your rates, you're worth it! Today we're talking about how to price your services and why you shouldn't try to be the "lowest of the low." Sticker shock can go both ways. Have you ever looked at a super-cheap item and thought to yourself "No thanks. There's got to be something wrong with that..."? The same is true of our clients and the way they view our services. In this episode, I'm going to give you some pointers about setting prices for the value you provide and the quality of work you produce.
    If confidence is your issue and you don't feel comfortable charging higher rates, tune in. I give you a few strategies you can use to increase the level of service you're providing to your clients that will justify the rates you Wish you were charging. Along that vein, I talk about the importance of picking clients that are right for you and your company. I also touch on the mindset you need to develop when you're thinking about and marketing your business.
    In this episode, we cover:
    - What it signals to clients when your prices are too low
    - The types of clients you are going to attract with rock-bottom pricing
    - What to do when you can't land clients for the fees you have listed
    - How to "up-level" your clients' experience
    - Taking yourself and your business seriously
    - The benefits of working with your ideal clients (both to them and to you)
    - How to improve your services
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    SHOW NOTES: https://laurenwrighton.com/episode77
     

    • 19 min
    3 actions to start believing in your potential as a podcast manager

    3 actions to start believing in your potential as a podcast manager

    EPISODE 76
    Do you struggle to believe in yourself? For some people self-confidence comes naturally, for others it's something they've got to work on. In this episode, I'm talking to you about what you can do TODAY to help kickstart that faith in yourself and your potential as a Podcast Manager. I tell you the three most common reasons that people have told me that they hesitate when starting or working on their business. I also share some of my personal side-hustle setbacks and what I took away from those experiences. Finally, I mention some helpful resources and provide some suggestions on how to keep moving forward.
    In this episode, we cover:
    - Learning from setbacks and looking towards the future
    - Not letting past embarrassments deter you from trying Now
    - What to do when you've already invested time and money in a course
    - Assessing the time and focus you have available
    - Identifying the roadblock you're facing and getting past it
    - Realizing that we're all working with different advantages and disadvantages
    - Where to find help with building the right mindset
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
    SHOW NOTES: https://laurenwrighton.com/episode76
     

    • 18 min
    Why you should have a welcome packet

    Why you should have a welcome packet

    EPISODE 75
    Are you wondering how to impress a client from the very start of your relationship? Provide them with a professional-looking welcome packet! Today I'm going to tell you what a welcome packet is and why you MUST have one. When it comes to client onboarding, this is one of those tools that every good freelancer should have. In addition to the benefits the client will get from your package, I'll also tell you why providing one to them will benefit You.
    In this episode, we cover:
    - When to send the welcome packet to the client
    - Important information your on-boarding package should include
    - Clarifying contract particulars and setting boundaries
    - The impression a welcome packet gives to your podcaster
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! https://instagram.com/laurenwrighton
    SHOW NOTES: https://laurenwrighton.com/episode75
     

    • 9 min
    How we can help our clients grow their unique or niched shows with Jeremy Enns

    How we can help our clients grow their unique or niched shows with Jeremy Enns

    EPISODE 74
    More podcast listeners equal happy podcast clients, right? Right... but there's more to it than that. Today I'm talking to Jeremy Enns, a specialist in podcast marketing. Jeremy shares his wealth of experience with me as we discuss how to grow our clients' niched shows and help them achieve their end goals. He provides valuable networking strategies and great tips on how to build useful daily marketing habits. We talk about how podcasts have changed over the last few years and what that content saturation means for our clients. We also touch on the best use of different social media platforms, where to go to find niched communities, and how podcasters can meaningfully engage with potential listeners. 
    In addition to being the CEO of the podcast strategy and production company Counterweight Creative, Jeremy Enns also runs the Podcast Marketing Academy. The Academy was created after Jeremy spent a lot of time and effort trying to figure out why some podcasts are successful and others aren't. He has geared this course towards podcasters that have hit a plateau with their shows' growth. Jeremy teaches foundational topics and provides students with fundamental questions to help them identify where they can improve their podcasts. 
    In this episode, we cover:
    - How niching down can help your client attract listeners
    - The difference between a Podcast Manager and a Producer
    - Consistently doing the simple "boring" things that will grow your show
    - Why podcasts aren't the exposure tool they used to be
    - Turning casual podcast listeners into Superfans
    - How Marketing and Promotion are different
    - Providing value to your clients' listeners outside of the podcast
    - The magic of word of mouth referrals
    - How to work around platform switching hesitancy to encourage follower growth
    Thanks for listening! If you'd like to chat more about this topic, I'd love to continue this conversation over on instagram: https://instagram.com/laurenwrighton
    SHOW NOTES: https://laurenwrighton.com/episode66
     

    • 54 min

Customer Reviews

5.0 out of 5
50 Ratings

50 Ratings

Ivey On Air ,

The best resource to niche down!

Not only does Lauren do a great job with speaking about the benefits of niching down but she also makes starting your VA business in Podcast Management simple by eliminating the fluff and giving you all of the facts!

Nikki in KC ,

Informative and excellent resource.

After deciding I wanted to quit my full-time job to become a VA, I knew that in order to make more money I’d most like have to have a specialized service to offer. As a lover of podcasts, podcast editing/managing seemed like a no brainer. The problem was, I had absolutely no idea where to start. Then I discovered Lauren and The Podcast Manager Show. I went from having no idea how to even get started or what exactly a podcast manager did, to feeling like it was a service I could offer and feel confident about. Lauren breaks it all down in a way that is easy to grasp and I love that she talks with others who have been where I am and are now butt kicking podcast managers. I am so grateful for the knowledge that Lauren shares.

YOitsVinnie ,

Lauren’s podcast is A+

I love that Lauren’s episodes are always jam packed w valuable info and insights. Making content is no longer the difficult part, distributing it. As a talent developer, I’ve been helping celeb and businesses build their brands with long and short form content for over 20+ years. Lauren makes it possible so even the one-man-band or solo-premier can be just as successful without having a gigantic team. Lauren, I sooooo appreciate you! -Vin

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