The Podcast Therapist: Simplifying Podcast Growth & Promotion

Shannon Hernandez
  • 5,0 (10)
  • MARKETING

Most podcasts don’t fail because of content. They fail because no one hears them or because they don’t know what to do once people start listening. Hosted by Shannon Hernandez, a 25+ year radio veteran at 98KUPD and podcast marketing strategist, The Podcast Therapist helps creators and business owners master the marketing, promotion, and audience-building side of podcasting. You’ll learn how to attract listeners, prepare for guests, and make the most of every opportunity when attention finally hits while also building the foundation for long-term growth. Each episode blends radio-tested strategies with modern creator tactics, built on years of real campaigns, interviews, and hard-earned experience from both sides of the mic. If you’re ready to grow your show, handle the spotlight, and build a lasting connection with your audience, this is where you start.

  1. Create Multiple Pieces of Content to Promote a Podcast

    6 DE FEV.

    Create Multiple Pieces of Content to Promote a Podcast

    Struggling to repurpose podcast content and promote your show effectively? 🤔 Creating a podcast takes time and effort, but if you're only publishing full-length episodes without repurposing them, you're missing out on a huge opportunity to grow your audience. In this episode, I’ll show you how to turn one podcast episode into multiple pieces of content for social media, YouTube Shorts, blog posts, and more—without adding extra stress to your workflow. I’ll also break down the best AI-powered tools, like Descript and TurboScribe, to help you save time, create high-quality content, and drive more listeners to your podcast. Plus, I’ll share automation strategies using Buffer to schedule and streamline your content so you can stay consistent and expand your reach. 🟢 The importance of repurposing content to extend your podcast’s reach🟢 A deep dive into Descript vs. TurboScribe – which tool is better for repurposing?🟢 How AI-powered transcription tools can save you hours of work🟢 Strategies for creating social media content from podcast episodes🟢 Why automating your workflow is key to consistent podcast promotion🟢 The power of short-form content (YouTube Shorts, Reels, TikToks)🟢 How Buffer helps streamline your social media posting Key Topics & Timestamps00:00 Introduction02:35 Viewer/Listener email that sparked this topic04:28 Key difference between Descript vs. Turboscribe09:29 The Verdict: should you pick one or use both?11:07 Why podcasters struggle to repurpose content (a review)13:56 How to repurpose podcast content efficiently16:43 Use AI to create social media posts18:16 Plan for repurposing while recording19:20 Batch and automate your workflow22:33 Reevaluating your systems and processes25:14 Questions to think about to adjust your approach29:21 Final word Connect with Shannon:🧵 Threads: https://www.threads.net/@shannonjhernandez💼 LinkedIn: https://www.linkedin.com/in/shannonjhernandez1 Resources & Links:✅ Listen on Apple Podcasts - https://thepodcasttherapist.com/apple✅ Listen on Spotify - https://thepodcasttherapist.com/spotify✅ Schedule your social media posts on Buffer - https://www.buffer.com Other Links and Affiliates🔷 Test out Descript To Make YouTube Shorts - https://www.thepodcasttherapist.com/getdescript This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.

    31min
  2. The Hardest Part About Getting Your Podcast Noticed

    30 DE JAN.

    The Hardest Part About Getting Your Podcast Noticed

    Want to know how to get your podcast noticed and grow your audience? In this episode, we’re tackling the biggest challenges podcasters face when it comes to promotion and sharing actionable strategies to overcome them. If you’re struggling with podcast marketing, unsure where to focus your efforts, or frustrated with slow growth, you’re not alone. This episode will show you how to simplify your podcast promotion, maximize your reach, and connect with the audience your podcast deserves. Learn how to stop feeling overwhelmed by social media, focus on the platforms that truly matter, and repurpose your content to save time while boosting engagement. Don’t let the hardest part of podcasting—getting noticed—hold you back! What You’ll Learn in This Episode:🟢 The #1 struggle podcasters face with marketing their show🟢 Why promoting your podcast feels overwhelming (and how to fix it)🟢 Mistakes podcasters make when trying to grow their audience🟢 How to prioritize platforms for better results🟢 Simple content repurposing strategies to save time and increase reach🟢 The best tools and techniques to streamline your podcast promotion Timestamps & Key Moments:00:00 Introduction00:55 Common struggles podcasters face02:46 Two important questions to ask yourself about podcast promotion04:37 Identifying your root cause - Storytime!08:29 The deeper problems behind your overwhelm11:01 Additional questions to ask yourself to identify promotion overwhelm12:11 Solutions for promoting your podcast on social media29:55 Reevaluating your systems Connect with Shannon:🧵 Threads: https://www.threads.net/@shannonjhernandez💼 LinkedIn: https://www.linkedin.com/in/shannonjhernandez1 Resources & Links Mentioned in This Episode:✅ Essential Equipment Guide To Starting a Podcast (FREE): https://www.thepodcasttherapist.com/quickstart✅ Sign up for my FREE newsletter, Frequency Amplified: https://www.thepodcasttherapist.com/newsletter✅ Listen to my podcast about workflow and objectives here: https://youtu.be/J_cfeldXppI?si=jc6aV_sSzb4soevu Other Links and Tools I Recommend:🔷 TurboScribe - https://www.turboscribe.com🔷 Canva - https://www.canva.com🔷 Adobe Express - https://new.express.adobe.com🔷 Agorapulse - https://www.agorapulse.com🔷 Hootsuite - https://www.hootsuite.com This video contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend tools and services I personally use and trust.

    38min
  3. Podcast Marketing Strategies That Get Results - Case Study

    23 DE JAN.

    Podcast Marketing Strategies That Get Results - Case Study

    Discover how to master podcast marketing with proven strategies that deliver real results, as Shannon dives into two powerful case studies showcasing what works and what doesn’t. Using these detailed examples, Shannon uncovers the mistakes many make when aligning their podcast with their goals and shares actionable strategies to avoid these pitfalls. Whether it’s finding your niche, crafting lead magnets, or building trust with your audience, this episode will equip you with practical insights to transform your podcast into a focused, results-driven business tool. Episode Highlights 🟢 Case Study 1: The challenges of inconsistent topics and misaligned goals in podcasting.🟢 Case Study 2: The importance of lead magnets and nurturing relationships for long-term growth.🟢 Why sticking to a niche can transform your podcast’s impact.🟢 Strategies to build a content funnel that drives results.🟢 How to turn audience pain points into opportunities for engagement.🟢 The value of patience and consistency in podcasting success. 🔑 Key Topics Covered0:00 - Introduction4:04 - Intro to building podcast marketing strategies5:04 - Inspirational quote by Jay Baer’s book, Youtility7:34 - Why you build your own platform and avoid social media shutdowns – The TikTok example10:56 - Sharing two case studies without a podcast marketing strategy – Case Study 1: The Media Company Without a Strategy11:55 - 4 company challenges with creating a podcast for business14:57 - Identifying the missed opportunities15:57 - Case Study 1 Lessons16:43 - Case Study 2 Analysis – The Coach Who Avoided Lead Capturing18:45 - 4 challenges this coach faced22:58 - Identifying the missed opportunities from Case Study 223:22 - Case Study 2 Lessons28:47 - Key insights for both case studies31:02 - Actionable strategies for both case studies41:38 - Closing thoughts 🎧 Listen on Your Favorite Platform:📺 YouTube Podcasts: https://www.thepodcasttherapist.com/youtubepodcasts🎙️ Apple Podcasts: https://www.thepodcasttherapist.com/apple🎙️ Spotify: https://www.thepodcasttherapist.com/spotify Connect with ShannonLinkedIn: 💼 https://www.linkedin.com/in/shannonjhernandez1Instagram: 🌟 https://www.instagram.com/shannonjhernandezThreads: 🧵 https://www.threads.net/@shannonjhernandez Resources & Links✅ Quickstart Guide to Podcast Equipment: https://www.thepodcasttherapist.com/quickstart✅ Ad-Free Bonus Episode: https://www.thepodcasttherapist.com/adfree Other Links and Affiliates🔷 TubeBuddy: https://www.thepodcasttherapist.com/tubebuddy🔷 Podcast Launch Checklist: https://www.thepodcasttherapist.com/plc🔷 Build a Podcast with Ecamm: https://www.thepodcasttherapist.com/ecamm This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.

    46min
  4. Objectives Your Podcast Needs To Drive Results For Your Business

    16 DE JAN.

    Objectives Your Podcast Needs To Drive Results For Your Business

    Turning your podcast into a results-driven tool for your business can feel overwhelming without the right strategies in place. Today, we’re diving into the essentials of setting clear podcast objectives that align with your business goals. Discover how to create workflows that maximize efficiency, optimize your content for growth, and deliver real value to your audience. From brainstorming unique ideas to using tools like TubeBuddy and ChatGPT, I’ll guide you through strategies that elevate your podcast’s reach. Plus, I’ll share actionable insights on embedding your podcast for better SEO, crafting lead magnets to grow email lists, and how to approach monetization effectively. Whether you’re just starting or looking to refine your process, this video is packed with tips to help your podcast drive measurable results for your business. Episode Highlights🟢 How to build a seamless workflow for video and audio podcasting.🟢 The role of brainstorming and research in crafting compelling content.🟢 Why defining objectives is critical for podcast growth and success.🟢 Tools like TubeBuddy and ChatGPT that streamline podcast production.🟢 Tips for enhancing your podcast audio quality with the Rodecaster Pro 2.🟢 The importance of embedding podcasts for website SEO.🟢 Monetization strategies using lead magnets and email lists. Chapters:0:00 - Introduction3:33 - What my workflow looks like for YouTube podcasts going to audio7:35 - Doing your research for your content piece8:10 - Utilizing ChatGPT for brainstorming topics8:50 - The value behind TubeBuddy11:10 - Identifying holes in topics on the search results page on YouTube13:00 - Outlining your podcast episode14:15 - Recording the podcast using Notes software and hardware18:05 - Audio processing for video with Ecamm explaining high-volume, low-competition for TubeBuddy25:30 - Identifying your podcast objectives28:02 - Throwing content at the wall to see what sticks29:48 - Podcast objective analogy31:04 - Why are your podcasting objectives?33:05 - What do you need podcasting objectives?39:25 - Examples of key podcast objectives45:20 - How objectives drive podcast growth55:13 - Q&A58:30 - Noise reduction tips for podcasters1:03:35 - How to become a better podcast host1:05:23 - How to create merchandise if you need a small order1:07:44 - What equipment do you need to switch to video podcasts if you already have the audio equipment? Connect with Shannon: LinkedIn: 💼 https://www.linkedin.com/in/shannonjhernandez1 Resources & Links:✅ Essential Equipment Guide To Starting a Podcast - https://www.thepodcasttherapist.com/quickstart✅ Support the Ad-Free version of The Podcast Therapist - https://thepodcasttherapist.com/adfree Other Links and Affiliates:🔷 TubeBuddy Affiliate Link - https://www.thepodcasttherapist.com/TubeBuddy🔷 Create a video podcast with Ecamm - https://www.thepodcasttherapist.com/ecamm🔷 Noise Reduction Tool For Descript - https://www.thepodcasttherapist.com/getdescript🔷 Build your business and podcast with Kajabi - https://www.thepodcasttherapist.com/kajabi⬜ 🔷 Last Week's Episode About YouTube Podcasts - https://podcasts.apple.com/us/podcast/why-your-podcast-needs-to-be-on-youtube-in-2025/id1543661543?i=1000683321217🔷 Rocketbook - https://www.thepodcasttherapist.com/rocketbook🔷 Mastering Podcast Interviews eBook - https://www.thepodcasttherapist.com/interviews🔷 Podcast Launch Checklist - https://www.thepodcasttherapist.com/plc🔷 Podcasting Payouts Audiobook - Learn all the ways you can monetize your podcast by listening to my audiobook, Podcasting Payouts. 50% Discount for a Limited Time - https://www.thepodcasttherapist.com/payouts This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.

    1h12min
  5. Why Your Podcast Needs to Be on YouTube in 2025

    9 DE JAN.

    Why Your Podcast Needs to Be on YouTube in 2025

    Are you wondering if YouTube is the future of podcasting? In this episode, discover why your podcast must be on YouTube in 2025. Shannon Hernandez not only dives into the 5 hard truths about YouTube podcasting but also breaks down the key insights shared during YouTube’s exclusive live podcasting event in December 2024. From leveraging SEO-friendly thumbnails to optimizing playlists and monetization strategies like AdSense and channel memberships, this episode provides you with everything you need to succeed. Whether you're just starting out or looking to expand your reach, this guide will show you how to tap into YouTube’s massive potential. 🟢 Why video podcasts are the future🟢 Overcoming fears of video podcasting🟢 The importance of SEO for YouTube podcasts🟢 Native uploads, playlists, and growing your audience🟢 Monetization tips: AdSense, memberships, and merch Ready to take your podcast to the next level? Subscribe for more episodes like this and leave a comment below with your biggest takeaway! Episode Highlights: 📌 The 5 hard truths about why YouTube is essential for podcasting success📌 Why audio-only formats limit your reach and monetization potential📌 How to leverage YouTube playlists, thumbnails, and descriptions for growth📌 The importance of SEO and transcripts for discoverability on YouTube📌 Practical strategies for creating engaging video content without breaking the bank📌 YouTube monetization tips: AdSense, memberships, super chats, and merch📌 How YouTube’s algorithm can bring your content to new audiences Connect with Shannon: LinkedIn: 💼 https://www.linkedin.com/in/shannonjhernandez1 Chapters: 0:00 - Introduction04:25 - Podcasting prediction at Podcast Movement in 2023 by Steve Goldstein09:32 - 5 Hard Truths About Why Your Podcast Needs to Be On YouTube23:18 - Breaking down YouTube’s Live Event on Podcasting25:57 - How YouTube Wants You To Upload Podcasts28:46 - Growing a Podcast34:11 - Video Podcasting Thumbnails for YouTube35:45 - Podcast Monetization41:23 - Titling and Show Naming for Visibility46:33 - Visual Strategies for Audio Only Podcasts57:29 - Should You Do Shorts or Long Form Content?59:13 - What is the IDEAL Podcast Length?1:00:26 - Reminder of why doing the work on YouTube for podcast will pay off Resources & Links: 🟢 Listen Ad-Free with Bonus Episodes:https://www.thepodcasttherapist.com/adfree🟢 Listen on Apple Podcasts:https://www.thepodcasttherapist.com/apple🟢 Listen on Spotify:https://www.thepodcasttherapist.com/spotify Other Links and Affiliates: 🔷 TubeBuddy - https://www.thepodcasttherapist.com/tubebuddy🔷 Ecamm - https://www.thepodcasttherapist.com/ecamm🔷 Descript - https://www.thepodcasttherapist.com/getdescript🔷 Rocketbook - https://www.thepodcasttherapist.com/rocketbook🔷 Master of Change by Brad Stulberg - https://amzn.to/4a6P1xz🔷 Triton Digital Article This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.

    1h7min
  6. When Life Happens: Balancing Family, Podcasting, and Mental Health

    2 DE JAN.

    When Life Happens: Balancing Family, Podcasting, and Mental Health

    Life has a way of reminding us what’s most important, even when we’re chasing our podcasting dreams. In this heartfelt episode, Shannon Hernandez opens up about balancing personal responsibilities, such as caring for aging parents, with the demands of podcasting. From the value of batching content to his updated stance on YouTube as a podcasting platform, Shannon shares practical insights and personal reflections. Tune in for an honest conversation about finding balance in 2025 while keeping your mental health in check. Episode Highlights 🟢 Balancing podcasting with family responsibilities: A personal story.🟢 The lifesaving strategy of batching podcast episodes.🟢 Shannon’s evolving perspective on using YouTube for podcasting.🟢 Why it’s okay to take a step back from campaigns and content creation.🟢 Managing mental health as a podcaster during challenging times.🟢 The mindset shift needed to navigate unexpected life changes. Connect with Shannon Instagram: 🌟 https://www.instagram.com/shannonjhernandez Threads: 🧵 https://www.threads.net/shannonjhernandez LinkedIn: 💼 https://www.linkedin.com/in/shannonjhernandez1 YouTube: 📹 https://www.thepodcasttherapist.com/youtube

    9min
  7. Podcast Burnout: How to Recharge, Reflect, and Stay Creative

    26/12/2024

    Podcast Burnout: How to Recharge, Reflect, and Stay Creative

    Today on The Podcast Therapist: Feeling burned out from podcasting? Whether it’s the holiday rush or juggling personal and professional responsibilities, burnout can take a toll on even the most passionate creators. In this episode, I dive into how to manage and avoid podcast burnout, the importance of taking intentional breaks, and how reflection can lead to better content and a stronger connection with your audience. Discover actionable tips to plan breaks, simplify your workflows, and prioritize your physical and mental health. Plus, hear my personal story about hitting a wall with content creation and how embracing authenticity and rest helped me grow as a podcaster. If you’re ready to avoid burnout and build a sustainable podcasting journey, this episode is for you. What You’ll Learn in This Episode🟢 The reality of burnout during the holidays🟢 Why taking breaks matters (and how to do it guilt-free)🟢 How content creation mimics reps vs. rest in physical training🟢 The importance of physical activity for generating creative ideas🟢 Tips and techniques to avoid podcast burnout🟢 Embracing change and focusing on long-term happiness Timestamps for This Episode0:00 - Introduction03:35 - Breakdown of today's topics on podcast burnout03:46 - Burnout during the holidays06:16 - My personal anecdote on burning out with my own content10:25 - The importance of taking breaks - No guilt!11:35 - The ebb and flow of how we consume and publish content13:35 - A real life perspective on reps vs. resting and rehabilitation as it relates to content creation18:14 - Example of internet personalities burning out from building content19:29 - How I've burned out in radio daily and what I do to stay creative21:00 - Tips on avoiding burnout26:16 - How physical activity helps you generate content ideas27:00 - Final Point/Reminder about change30:20 - Final inspirational quote about your happiness34:55 - Closing/Thank you Resources and Links🟢 Essential Podcast Equipment Guide: https://thepodcasttherapist.com/equipment🟢 Podcast Launch Checklist: https://thepodcasttherapist.com/plc🟢 Mastering Podcast Interviews: https://thepodcasttherapist.com/interviews Connect with ShannonInstagram: 🌟 https://www.instagram.com/shannonjhernandezThreads: 🧵 https://www.threads.net/@shannonjhernandezLinkedIn: 💼 https://www.linkedin.com/in/shannonjhernandez1YouTube: 📹 https://www.youtube.com/shannonhernandez 📡 Follow and Listen to The Podcast Therapist🎧 YouTube Podcasts: https://thepodcasttherapist.com/youtubepodcasts🎧 Apple Podcasts: https://thepodcasttherapist.com/apple🎧 Spotify: https://thepodcasttherapist.com/spotify This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.

    33min
  8. 11 Actionable Tips to Improve Your Podcast in 2025: Audio, Content Flow, and Branding

    19/12/2024

    11 Actionable Tips to Improve Your Podcast in 2025: Audio, Content Flow, and Branding

    Want to grow your podcast and deliver a professional, engaging show in 2025? In this episode, I’m sharing 11 actionable tips to help you improve your podcast content, streamline its flow, and enhance audio quality. If you’re tired of losing listeners with long intros or uneven sound, these strategies will help you polish your podcast, boost engagement, and grow your audience. Drawing on my years as a radio broadcaster, podcaster, and producer, I’ll cover:🎬 Why short intros matter for keeping listeners hooked.🧩 How to structure your podcast content for logical and engaging flow.🎧 How to normalize audio levels for consistent, professional quality.✨ Why consistent branding and sound effects build trust and professionalism.🔁 The importance of repeating promotions across multiple episodes. These tips are designed for new and experienced podcasters who want to create high-quality shows that their audience loves and returns to week after week. Key Topics & Timestamps00:00 – Introduction: Improving your podcast for 2025. 02:20 – Announcements and programming changes 05:19 – Quick and actionable tips for improving your podcast 07:51 – Improving pre-rolls and product promotions 13:36 – Content and structural improvements 20:36 – Branding and consistency improvements 25:34 – Audio quality and content delivery tips 30:09 – Quick recap of the 11 tips. Resources & Links✅ Free Equipment Guide To Starting A Podcast - https://thepodcasttherapist.com/quickstart Other Links and Affiliates - Products I Use To Enhance My Podcast:Software🔷 Ecamm - https://www.thepodcasttherapist.com/ecamm🔷 TubeBuddy - https://www.thepodcasttherapist.com/tubebuddy🔷 Descript - https://www.thepodcasttherapist.com/getdescriptHardware🔷 Rodecaster Pro II - https://www.thepodcasttherapist.com/rodecasterpro2🔷 Streamdeck -  https://thepodcasttherapist.com/streamdeck🔷 Logitech Brio - https://thepodcasttherapist.com/brio Connect with Shannon📹 YouTube: https://www.thepodcasttherapist.com/youtubepodcasts🧵 Threads: https://www.threads.net/@shannonjhernandez🌟 Instagram: https://www.instagram.com/shannonjhernandez💼 LinkedIn: https://www.linkedin.com/in/shannonjhernandez1 This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.

    33min
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Most podcasts don’t fail because of content. They fail because no one hears them or because they don’t know what to do once people start listening. Hosted by Shannon Hernandez, a 25+ year radio veteran at 98KUPD and podcast marketing strategist, The Podcast Therapist helps creators and business owners master the marketing, promotion, and audience-building side of podcasting. You’ll learn how to attract listeners, prepare for guests, and make the most of every opportunity when attention finally hits while also building the foundation for long-term growth. Each episode blends radio-tested strategies with modern creator tactics, built on years of real campaigns, interviews, and hard-earned experience from both sides of the mic. If you’re ready to grow your show, handle the spotlight, and build a lasting connection with your audience, this is where you start.

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