The Podcast Therapist Shannon Hernandez

In today's episode I will be sharing with you an extended version of my YouTube video that I published last week. However, this podcast goes further into my own personal process for podcast production and editing.  You may want to take notes in this episode--especially if you want to learn how I edit my podcasts.In this episode, you will learn:
How to identify the different styles of podcasting.How different styles affect the amount of time it takes to edit a podcast.How long it really should take to edit a podcast. How to become an active podcaster while recording your episodes.How to use the Effects Rack inside of Adobe AuditionWhether or not you should record voice recordings in mono or stereo....and much more.I hope you find today's episode useful.  Please go back and listen to it again if you didn't catch it the first time.If you have any questions about my editing process, hit me up on the Contact Me section on my website at http://www.thepodcasttherapist.com====================Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:http://www.thepodcasttherapist.com/rocketbookWant to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:http://www.thepodcasttherapist.com/quickstartStart editing your podcast in Adobe Audition. Learn more here:http://www.thepodcasttherapist.com/adobeLaunching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.
Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

Last week's episode was left on a bit of a cliffhanger when I started asking Jimmie Whisman about sponsorship pros and cons.  This week, Jimmie shares insight into the pros and cons of podcast sponsorships and what podcasters need to be aware of.  This conversation is a nice setup to the following topics that we discuss:


When you should start a Patreon account.
What Patreon tier structuring looks like along with the bonus content.
Whether cross-pollinating your podcast is as effective as you hear it be.
How live podcast opportunities present themselves and what to expect from a live audience.
Jimmie's take on sound quality.
What podcasters should do when they reach milestones in their podcast.

I hope you are able to learn something from Jimmie's experience from creating a successful podcast.Also, there's a bonus episode in my ad-free version over at http://www.thepodcasttherapist.com/adfree.  This week's topic: "What To Prepare Before Filing Your Taxes For Your Podcast Business." You can subscribe here.================You can reach out to Jimmie and James on the following social media sites:Jimmie Twitter: http://www.twitter.com/whismansucksJames Twitter: http://www.twitter.com/jimmypisfunnyCrime in Sports Twitter: https://twitter.com/CrimeInSportsSmall Town Murder Twitter: https://twitter.com/MurderSmallJimmie Instagram: https://www.instagram.com/whismansucksSmall Town Murder Instagram: https://www.instagram.com/smalltownmurder/Crime in Sports Facebook: https://www.facebook.com/CrimeinsportsSmall Town Murder Facebook: https://www.facebook.com/smalltownpod================Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:http://www.thepodcasttherapist.com/rocketbookWant to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:http://www.thepodcasttherapist.com/quickstartStart editing your podcast in Adobe Audition. Learn more here:http://www.thepodcasttherapist.com/adobeLaunching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.

Get started with Second Nature here:http://www.thepodcasttherapist.com/secondnature

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

5 years ago, Jimmie Whisman and James Pietragallo made the decision to create a true crime podcast called Crime in Sports.  With a crude setup in an apartment in Phoenix, Arizona, the comedic duo recorded their first podcast with two lapel microphones and a video camera to capture the audio.Once that first episode was complete, they uploaded it and only got 12 total downloads. Disappointed in the downloads, James was ready to call it quits before Jimmie reminded him that it was only one episode and they had to give the podcast some time to grow.Fast-forward 5 years later and the comedic duo now host an additional podcast, Small Town Murder and tour the United States doing live podcast recordings for thousands of adoring fans.How did these two get here?In this episode, Jimmie shares how he and his partner grew their podcast to garner thousands of downloads per week and now are the creators of their own fate and future.What you'll learn from this episode:


The early days of building Crime In Sports.
How they build content for their podcast.
Whether their audience likes longer or shorter podcasts.
What it takes to create a successful podcast.
How to deal with life's interruptions
How he and Jimmie earn their money and and handle sponsorships.
Their Patreon tier structure methodology.
The impact of pollinating your audience.
and much more...

You can reach out to Jimmie and James on the following social media sites:Jimmie Twitter: http://www.twitter.com/whismansucksJames Twitter: http://www.twitter.com/jimmypisfunnyCrime in Sports Twitter: https://twitter.com/CrimeInSportsSmall Town Murder Twitter: https://twitter.com/MurderSmallJimmie Instagram: https://www.instagram.com/whismansucksSmall Town Murder Instagram: https://www.instagram.com/smalltownmurder/Crime in Sports Facebook: https://www.facebook.com/CrimeinsportsSmall Town Murder Facebook: https://www.facebook.com/smalltownpod

Get started with Second Nature here:http://www.thepodcasttherapist.com/secondnature

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

Getting more podcast listeners is a HUGE topic for most podcasters. Am I right?But when it comes to getting more podcast listeners, what is the right way to market those podcasts? In today's episode, I want to examine the different types of podcast marketing and help you identify which ones will work best for you.Today's podcast was inspired after I attended a recent Clubhouse room filled with podcast creators who seemed to be caught up in the the throes of knowing which would be the best way to market their podcast to get more listeners. Here's a summary of what you're going to learn in today's episode:


UPDATED APPLE PODCASTS NEWS - A change to the "Subscribe" button and how it will impact podcast content creators.
How social platforms are also pivoting the language of how people can "subscribe" or "follow" their favorite content creator and its direct relation to benefit the content creator.  
Google Podcasts is making an update to their app to help podcasters get better recommendations. This impacts the podcast content creator and I talk about what you should do about this change.
The identification of the 4 types of podcast marketing:

Organic Search Engine Optimization
Influencer Marketing
Podcast-To-Podcast Marketing
Paid Marketing on social media and podcast platforms such as Spotify--what do you need to know?


Brand new live streaming app that allows you to distribute your live stream to Facebook Live, YouTube Live, LinkedIn Live and Periscope while allowing viewers to "call in" and take live audio/video calls. 

If you have questions or comments, feel free to reach out to me via voicemail. Check the links below for more information.

====================Have a question for me?  Leave me a voicemail or send me a message at:http://www.thepodcasttherapist.com/podcastToday's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:http://www.thepodcasttherapist.com/rocketbookWant to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:http://www.thepodcasttherapist.com/quickstartStart editing your podcast in Adobe Audition. Learn more here:http://www.thepodcasttherapist.com/adobeLaunching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.

Get started with Second Nature here:http://www.thepodcasttherapist.com/secondnature

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

"Should I put my podcast up on YouTube? I hear it's great for getting discovered."I frequently hear this comment from podcasters who are looking to gain more listeners to their podcast.  But truth be told, posting a podcast up to YouTube is more than just grabbing the audio file, attaching podcast cover art and letting your podcast play underneath the card.  In fact, when it comes to gaining more traction to your podcast, putting audio-only podcasts up on YouTube could be wasting valuable time for you, the podcaster.  In fact, your time is better spent creating original content for the YouTube platform that is an actual video instead of repurposed static images.Here's a breakdown of what is in today's program:Show Opening and Latest News:


An update on Clubhouse and the evolution of their Terms of Service.  If you missed that episode, you can listen to it here. 
Spotify launches paid podcast platform for creators
I explain how you can implement a paid subscription podcast right now without having to wait for Spotify's platform to go public.
I detail which platforms you can use to create a paid podcast platform.
The platform that seems most promising is Supercast.  You can learn more about them here.

The Mixdown - Should I Put My Podcast On YouTube:


Brief story on why I decided to start creating videos for YouTube.
I mention my sister's YouTube channel, Command The Courtroom--you can view it here.
Correction to the section when I mention my sister has almost 30k subscribers. She currently has 21k subscribers.
What I didn't expect before publishing to YouTube
My personal publishing process.
Views vs. Watch Time

Unnecessary Explanations - Listener Q&A


Today I answer a series of questions about starting up a podcast website and what to look for when purchasing domain names.
Share advice in a listener/viewer who wants to monetize a children's story podcast as well as create an accompanying YouTube Channel. 

I hope you enjoy this episode.  Reach out to me and let me know what you think about today's program.====================Have a question for me?  Leave me a voicemail or send me a message at:http://www.thepodcasttherapist.com/podcastToday's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:http://www.thepodcasttherapist.com/rocketbookWant to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:http://www.thepodcasttherapist.com/quickstartStart editing your podcast in Adobe Audition. Learn more here:http://www.thepodcasttherapist.com/adobeLaunching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price.  

Get started with Second Nature here:http://www.thepodcasttherapist.com/secondnature

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)

Recalibrating your podcast efforts  when you can't publish for a week is something that might happen to you and your podcast.In the case of today's podcast, you will learn exactly what I did this last weekend to recalibrate the efforts of my podcast, website and YouTube channel. Sometimes life will happen to you and if you're not batching your podcast content, you might find yourself in a pinch when it comes to getting your podcast out to the masses.  In those instances, I feel that it might be important for you to think about  batching OR actually taking a break.You will learn in today's podcast what ended up happening to me and what I decided to do about something that could be viewed as a setback.It's short one today, but I hope you enjoy it. Links mentioned in today's episode:Backable by Suneel Gupta (affiliate link)Have a question for me?  Leave me a voicemail or send me a message at:http://www.thepodcasttherapist.com/podcastToday's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook.  Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:http://www.thepodcasttherapist.com/rocketbookWant to know which equipment I used to create this podcast?  Download my Essential Equipment Guide to Starting a Podcast:http://www.thepodcasttherapist.com/quickstartStart editing your podcast in Adobe Audition. Learn more here:http://www.thepodcasttherapist.com/adobeLaunching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.

Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)