The Podmaster - helping you master the art of podcasting Podknows Podcasting

Rise in podcast search: The Podmaster's SEO Strategies for PodcastingWe're going behind the scenes on one of the biggest mysteries in the podcasting world – cracking the podcasting SEO code.
I'm going to break down the jigsaw puzzle of podcast SEO, and debunk all the myths around it that the other gurus love to share.
I'll also be sharing how what you put out there determines how much of your audience is able to see it whether on Apple Podcasts or Spotify!
As well as all this SEO enlightenment goodness and truthful, actionable steps you can take to improve your podcast visibility, I'm answering a listener question regarding show titles.
If you want to get my tips and insights regularly delivered in your inbox, sign up for my updates at my website - podmastery.co
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This podcast uses the following third-party services for analysis:

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In this episode, we have some breaking news that is sure to shake up the podcasting world.
And it's all about what Apple Podcasts are secretly doing to help podcasters with their SEO.
But before we dive into that, let's talk about the key topics we'll be covering.
This episode, which was recorded during a guest appearance on a LinkedIn live hosted by sales expert Tracy Bedwell, covers off a mix of basic level stuff, and some next-level insight.
Although it was recorded on a mostly B2B platform, the advice is relevant for any kind of podcaster.
Topics include:
The evolution of a podcast, including the fundamental elements of podcasting and how understanding your ideal listener is crucial for creating a successful show.The challenges of managing a podcast when your community has turned against you. How do you navigate such a situation? Should you ever start a new podcast or always continue with your existing one? We'll explore different strategies to help you make an informed decision.The importance of promotion and visibility for your podcast.
If you enjoy the episode, please do leave a review and rating in your favourite podcast app.
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Breaking down geographical locks: how to explore Apple Podcasts' country-specific front pages!
Welcome back to another episode of The Podmaster!
I'm your host, Neal Veglio, and today we're getting into it with my exclusive Apple Podcasts hack.
Did you know that depending on the country and region you're in, Apple Podcasts presents a different front page?
It's true!
But don't worry, because we've cracked the code at Podknows Podcasting and found a workaround.
In this episode, we'll explore how to access different versions of Apple Podcasts, why it's important for podcasters, and how it can enhance your podcasting experience when it comes to checking your progress.
Plus, we'll share a nifty tool that allows you to switch between countries with just the click of a button!
Get ready to learn the secret Apple Podcasts hack they absolutely DON'T want you to know about!
00:00:00 Apple Podcasts offers different versions based on location.
00:05:02 Use episode content as inspiration for audience interaction.
00:06:45 Important benchmarks for measuring your podcast's download performance.
Mentioned in this episode:
Podmaster Free Tips


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Unveiling the truth behind podcast growth TACTICS Contains strong language so don't listen if you're a sensitive little soul.
When we’re talking about podcast promotion, most of us have one clear idea in our heads of what that looks like.
It’s grabbing a clip of our show, and then either popping that on social media, natively if it’s a video clip, and with a waveform and image if it’s audio only.
But that’s not going to help you grow your podcast audience.
Leveraging platform audience to build your own audience.
It just won’t.
For one thing, these platforms don’t want you stealing their members away from them, and so any kind of link or landing page share is going to result in your post’s reach being tanked. So how DO you market your podcast on social media?
This is where I’m drafting in Mark Asquith, co-founder of Captivate.
Leveraging Social Media for Podcasting Let's talk social media - a tool that can help foster these genuine connections when used properly. Threads has barely been out for a week, and already the conversation in our space has been all about how to use it to grow podcast audience.
Mark Asquith compares Instagram Threads to the early days of Twitter. Simplicity and nostalgia - a combination that could certainly appeal to the masses. But Mark is quick to approach the topic cautiously, highlighting the truth that many miss… these platforms are not to be solely used as promotional machines.
'Feed drop'Despite the plethora of communication channels we have today, podcasters need to have the fundamentals of marketing in their arsenal. After all, wielded right, the power to communicate effectively can work wonders. Solid marketing principles not only helps one assess their content and audience correctly but also guides in making strategic decisions to affect growth positively.
In his most recent episode, Mark Asquith talked about the myth of the 'magic wand effect' many so-called marketing gurus claim to possess.
His words resonated with me so much, I abandoned my plans to create my own podcast episode about this topic, and instead decided to share and amplify his.
So here’s a ‘feed drop’ of his episode of “The Podcast Accelerator” in which he shares more on this topic.
Stuff to check outSupport Mark Asquith by sending him a tip or buying him a beer at markasquith.live
Consider using Captivate, the podcast hosting platform created by Mark Asquith.
Here's where you can get more episodes of Mark's fantastic podcast "The Podcast Accelerator".
The key moments in this episode are:
00:00:00 - Introduction

00:01:12 - Leveraging Social Media for Podcasting

00:02:44 - Introduction to Mark Asquith

00:03:51 - Sharing Mark Asquith's Episode

00:05:09 - The Importance of Marketing in Podcasting

00:13:00 - Understanding the Different Channels on Instagram

00:13:46 - Introduction to Threads

00:14:27 - Misleading Advice on Using Threads

00:17:22 - No Silver Bullet for Podcast Growth

00:19:37 - Be a Human Being on Social Media
Mentioned in this episode:
Podmaster Free Tips
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If you're feeling frustrated about your stagnant podcast growth despite pouring hours into creating quality content and marketing through social media, then you are not alone! Many indie podcasters struggle to get their voice heard in the crowded digital space, and traditional marketing methods may not yield the desired results. It's easy to feel helpless when you're not getting the listenership you deserve, but don't give up just yet! Investing in the correct tools can help you reach your ideal audience and increase your listener base by a whopping 235%. With the right marketing strategy, you can finally see the growth and success you've been striving for.
Calling all indie podcasters seeking cost-effective podcast growth!
As an indie podcaster, it's essential to strike a balance between producing high-quality content and maximizing your reach to the right audience. This often means seeking out cost-effective strategies that can leverage your podcast's potential.
My experiment demonstrates that success in podcasting relies on a combination of targeted advertising, accessible platforms, and a well-crafted content strategy.
Perhaps most important among these is the art of targeted marketing. By focusing on reaching the ideal audience for your podcast, you can optimise growth without breaking the bank.
So, go on, give it a try, and you just might see your listener base climb to the next level like never before. You can reach out to me via the site at podmastery.co or if you want to learn more about me, check out the agency pages at podknowspodcasting.co.uk
The key moments in this episode are:
00:00:00 - Introduction
00:01:06 - Dismissing Inaccessible Platforms
00:03:27 - Buzsprout Ads
00:06:22 - Acast Ads
00:17:37 - Tip for attaining 'podmastery'! - Apple Podcasts episode artwork
Mentioned in this episode:
Podmaster Free Tips


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

I attended the Podcast Show in London. And I hope after listening you appreciate my hilariously snarky title.
In this episode, I share my experiences of the two day event in full.
I braved the glossy façade of the Podcast Show in London so you didn't have to.
Listen as I uncover the good, the bad, and the hilariously ugly - from networking highpoints to cringe-worthy performances, and from ad tech giants' follies to the observations of the provisions for indie podcasting.
But it doesn't stop there...
Ever wondered if adding visuals to podcasts makes them...video podcasts? Prepare for an awkward moment you'll never forget.
Plus, my game - 'Crazy Claims?' where truth becomes blurred against fiction.
The Podcast Show may be a glossy affair, but I ain't here to sugarcoat.
Listen to experience a journey filled with raw passion, honest insights, and a healthy dose of disruptive skepticism.
Because at the end of the day, podcasting is all about authenticity, heart, and grit - not polished talks and glitzy ads.
Let's keep podcasting real.
Mentioned in this episode:
Free tips
Want to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!
Podmaster Free Tips
Podmaster Free Tips


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy