The PodShop: Your Comprehensive Guide to B2B Branded Podcasting Connversa

Prep calls are a pain in the ass, right? They take extra time. They can be awkward. If you already know what you're gonna talk about with the guest, why bother?

Because ... Doing a well-structured prep call will result in a much better interview, better episode, and better content.

In this scintillating episode of The PodShop, Casey Cheshire, founder and lead podcast architect of Ringmaster, drops a payload of knowledge bombs about the how and why, the ins and outs, the ups, downs, and sideways(es) of the prep call.

If you wanna learn from Casey, you gotta listen to the episode. 

Meanwhile, to whet your appetite, here are a few tidbits ...
The prep call actually starts with the podcast guest invite -- keep it short, to the the point, and DO NOT include a call to action beyond "Are you interested". Why not? Listen to the damn episode to find out!The prep call is only partly about discussing the topic. It's also about establishing rapport with your guest and giving them a feel for how you operate as a host, your vibe, so to speak.Of course, the prep call is also about honing in on the beating heart of the topic. Casey suggests asking the guest about something that really pisses them off. Good strategy! Also consider asking for the top 3-4 things they definitely want to talk about.There's much more. But like I said, if you wanna get it, you gotta listen!

Connect with Casey on LinkedIn
Check out Ringmaster!
Subscribe to Casey's podcast, Creating the Greatest Show
The PodShop is brought to you by Connversa, a podcast agency that helps B2B brands create branded podcasts to connect with prospects, grow brand awareness, and create better content.

Planning, launching, and running a podcast is a lot of work. But if you have a solid plan and are willing to learn the basics of recording, editing, and producing audio and video, a B2B brand can produce a podcast to grow brand awareness and create lots of high-end content.
In this episode of The PodShop: Your Comprehensive Guide to B2B Branded Podcasting, Jeremy Shere, founder and CEO of Connversa Podcasting, talking with Alan Silvestri, founder and CEO of Gorilla Growth, about how and why Alan started his company’s podcast, “Promote or Die!”
 
In this episode:
The concept behind the Promote or Die! podcast: content must be promoted or it will dieAlan started a podcast to increase brand awareness and spread the word about what they doAlan’s systematized process of recording, editing, creating social material, and distributing which takes him two to three hours per weekRecording episodes in advance to build a backlogUsing Riverside to record audio and videoEditing the audio with Descript, using the transcript to take out parts, mute words, and soundsCreating a final composition in a music recording software with intro and outro music and voiceoverUploading the podcast to Buzzsprout and creating a blog post for each episodePosting the transcript on the blog post for SEO benefitsFind a gap in the market to fill with a podcast.Try to get some big names as guests but focus primarily on other SEO agency peopleIn-house people make great guests due to their unique storiesFocus on day-to-day work stories for listenersThe PodShop is brought to you by Connversa, a podcast agency that helps B2B brands create branded podcasts to connect with prospects, grow brand awareness, and create better content.

In this scintillating episode of ThePodshop, Connversa CEO and Grand Poobah Jeremy Shere dives deep into audio with Josh Hale, Connversa's Head of Production and all-around good guy.

We dive deep, people! We get into why great audio matters in the first place ... microphone basics (including great mics you can get for less than $100) ... the difference between USB and XLR mics and which is best for you ... and the difference between dynamic and condenser mics.

Remember: anyone can buy a mic and plug it in, but to get great audio you need to know how to use your gear!
The PodShop is brought to you by Connversa, a podcast agency that helps B2B brands create branded podcasts to connect with prospects, grow brand awareness, and create better content.

Welcome to The PodShop. In this episode, Host Jeremy Shere is joined by Steve Miller, Content Producer at ServiceNow. Steve shares how ServiceNow uses podcasting to engage members of the ServiceNow Community. Through TechBytes, ServiceNow's official podcast, Steve and his team provide an inside look at the products and useful tips and tricks for experienced users. Additionally, Steve explains how podcasting can be a powerful promotional tool without being overt.


Things we talk about:
ServiceNow uses podcasting to engage members of the ServiceNow Community
How the podcast provides an inside look at the products and useful tips and tricks
Podcasting can be a powerful promotional tool without being overt
Podcasts have the advantages of personal interaction and are more engaging than written media.
Podcasts are a more efficient medium than videos.
Recording video can be repurposed into promo videos and micro videos.
Conversations have an element of surprise and can take detours.


For more information about Steve Miller and ServiceNow, check out the following links:
Steve's email: steve.miller@servicenow.com
TechByte podcast
ServiceNow
The PodShop is brought to you by Connversa, a podcast agency that helps B2B brands create branded podcasts to connect with prospects, grow brand awareness, and create better content.

In this scintillating episode, Jeremy, Josh, and Michael--otherwise known as the Connversa Triumvirate--explore the art and science of the scripted narrative podcast, and why B2B brands should create them. Unlike interview shows, scripted narrative podcasts use interview sound bites, voice over narrative, music, and sound design to tell gripping stories. Which is why B2B brands that want to stand out from the crowd by doing something new and, frankely, better than the average branded podcast, need to explore scripted narrative podcast storytelling.
The PodShop is brought to you by Connversa, a podcast agency that helps B2B brands create branded podcasts to connect with prospects, grow brand awareness, and create better content.

Whether you're creating an audio podcast or a video, or just participating in a Zoom call, you want your audio to sound as good as possible, right?

But just hooking up a microphone isn't enough. You need to know which kind of mic is best for your situation, and you need to know how to use the mic.

In this episode of ThePodshop I get into:
🎤 How much to spend on a mic
🎤 The difference between condenser and dynamic mics and which is best for you
🎤 Mic settings
🎤 Mic positioning
🎤 The ideal recording space
The PodShop is brought to you by Connversa, a podcast agency that helps B2B brands create branded podcasts to connect with prospects, grow brand awareness, and create better content.