16 episodes

The Point of Attachment is a podcast series developed and produced by UTA Brand Studio. It focuses on the insights and strategies that draw people to brands through the lens of culture, design and storytelling. Hosted by studio chief Larry Vincent, each episode is a field expedition in 20 minutes or less, designed to answer a central question that is relevant to modern brand managers.

The Point of Attachment UTA Brand Studio

    • Business
    • 4.3, 7 Ratings

The Point of Attachment is a podcast series developed and produced by UTA Brand Studio. It focuses on the insights and strategies that draw people to brands through the lens of culture, design and storytelling. Hosted by studio chief Larry Vincent, each episode is a field expedition in 20 minutes or less, designed to answer a central question that is relevant to modern brand managers.

    UTA Presents The Findings Report -- DoGooders

    UTA Presents The Findings Report -- DoGooders

    Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy? Author Anne Bahr Thompson and USC marketing professor Adlai Wertman provide insights and answers.

    • 31 min
    UTA Presents The Findings Report -- Generations, Part 2

    UTA Presents The Findings Report -- Generations, Part 2

    A Millennial and an Xer walk into a room. When they leave, we get a podcast. Listen to the second installment of our two-part series on American generations, featuring an interview with bestselling author Neil Howe.

    • 33 min
    UTA Presents The Findings Report -- Generations, Part 1

    UTA Presents The Findings Report -- Generations, Part 1

    Amidst all the noise about Millennials, Xers and Boomers there's a real theory about generations and their power over business. Bestselling author Neil Howe explains it all for us on the latest podcast.

    • 33 min
    UTA Presents The Findings Report --The Pitch

    UTA Presents The Findings Report --The Pitch

    When you're making a pitch, your target knows a lot about your tactics. It's called persuasion knowledge. We interview bestselling author Paul Smith, and researchers Kent Grayson and Mathew Isaac for tips on how to wrangle it and make it work to your advantage.

    • 32 min
    UTA Presents The Findings Report - #04 Sounds Appealing

    UTA Presents The Findings Report - #04 Sounds Appealing

    Sounds is the forgotten spice. In this episode we delve into the way that sound affects perceptions of brands and product experiences. Guests Maxime Goulet, Michael Lowe and Charles Spence provide useful examples.

    • 33 min
    UTA Presents The Findings Report -- Femvertising

    UTA Presents The Findings Report -- Femvertising

    Feminism is making a come-back and marketers have latched on. But do female-forward campaigns achieve their goals? In this episode of the podcast we interview Heather LeFevre, Linda Ong, and Shelley Zalis for answers.

    • 34 min

Customer Reviews

4.3 out of 5
7 Ratings

7 Ratings

Felipe2456 ,

Show is super well done!

This is the best marketing show I have heard! They should be doing this for brands!

Shoeshoebee ,

Owner

great!

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