The Police Podcast Tim Burrows is joined by guests; Trooper Ben Gardner, Brian Fanzo, Commissi

Katie Nelson is the Social Media & Public Relations Coordinator of the City of Mountain View Police Department. 
The Mountain View Police Department is a leader in the social media space for law enforcement using a scientific approach to how they execute their digital communications. 
Combining pop culture, analytical insights and listening to their audience has made them tuned into how to most effectively share their public safety messaging.
You can find Mountain View Police on most social media platforms where they provide individualized messaging that fits both the platform and the audience for a deep ability to be effective. 
Katie is always willing to share her expertise and experience. 
https://www.linkedin.com/in/katienelson210/
Here are a few of the Mountain View Police social channels. 
https://www.facebook.com/mountainviewpolicedepartment/
https://twitter.com/MountainViewPD
https://www.instagram.com/mountainviewpd/
Also in this episode, I open by sharing the Smart Squad App that has been created by Faction Four System Inc.

This platform and its technology adaptation for police is a game changer for any police department that is looking to manage resources more effectively with increased efficiency. 
The Lethbridge Police Department is one of the agencies using the Smart Squad App and you can see how they are using it and what their officers think about it in this video that was produced by the LPS. 
https://youtu.be/PZO-dD2VFdI
To learn more about the Smart Squad App and how it can help your agency, visit their website here:


http://smartsquadapp.com/
They can also be found on social media:
https://www.facebook.com/smartsquadapp/
https://twitter.com/SmartSquadApp
https://www.facebook.com/LethbridgePoliceService
You can find the Lethbridge Police via their website and naturally social media:
https://www.lethbridgepolice.ca
https://twitter.com/lethpolice
Huge and special thanks to the "OKAYestCop" who pointed out the video and the Smart Squad App to me.
https://twitter.com/okayestcop
Note - Me talking about the Smart Squad App is not a paid endorsement... just me sharing a really great resource. 

Chase Daniels is the Assistant Executive Director of the Pasco County Sheriff's Office working under the leadership of Sheriff Chris Nocco. 
Chase's portfolio includes communications, social media and legislative affairs...and a few 'other things." 
You may recognize the Pasco County Sheriff's Office for their work with the #9PMRoutine and the #LivePD broadcasts, but what you might not recognize is the excellent social media strategy that has positioned the Pasco County Sheriff's Office to be one of the best social media programs representing law enforcement. 
Chase is quick to point out that while he plays a part in it, the greatness of the social media presence begins with Sheriff Nocco and spans to include a team of dedicated personnel that believes in being transparent, open and connected to their community. 
You can connect with the Pasco County Sheriff's Office here:
Website - https://pascosheriff.com/
Twitter - https://twitter.com/pascosheriff
Facebook - https://www.facebook.com/pascosheriff
YouTube - https://www.youtube.com/user/pascosheriff

How would like to get your hands on one of the #9PMRoutine T-Shirts? Just visit http://www.pascosheriffcharities.org/store/ to support the Pasco County Sheriff's Charity and grab a great T. 
 

Today I'm joined by my good friend, Chief Billy Grogan of the Dunwoody Police Department in Georgia.
Chief Grogan is talking leadership and how he is giving back to the future leaders of law enforcement with his new venture, "Top Cop Leadership".

Chief Grogan shares what it takes in the current day of policing what it takes to be a top cop and how he can help you get there with his view from a man that has risen to the top level of policing serving not only as a chief but every rank needed to get there including his time as the President of the Georgia Association of Chiefs of Police. 

You can find more information about Top Cop Leadership at 
http://billyjgrogan.com/ and on social at

Facebook: https://www.facebook.com/TopCopLeadership/
Twitter: https://twitter.com/TopCopLeader
 
In other notes:
Ep 93 recap - To donate to Casie Shimanski's fundraising effort for children's cancer research via the St. Baldrick's Foundation go to:
https://www.stbaldricks.org/participants/getmarriedgobald
Ep 96 recap - To get Melissa's book, "Crisis Ready", you can click this link to purchase at Amazon:

CRISIS READY

Keynote speaker, crisis communications strategist and soon to be best selling author Melissa Agnes talks about how to become Crisis Ready so that the issues you face don't become a crisis.
Get her new book, CRISIS READY by clicking here.
As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events. In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century.






Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others.
As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.
You can follow Melissa on most social media @Melissa_Agnes
Learn more about Melissa through her website, 
https://melissaagnes.com/

Neil Dewson-Smyth is a police officer in the UK who has been in uniform operations for 26 years. In the first 7 years he covered all aspects of day to day policing. He then progressed to traffic operations for 7 years as a class 1 advanced driver dealing with all road traffic accidents and numerous fatal road traffic accident investigations. 

On transfer to Cheshire he spent 12 months in the custody investigation team before promotion to Sgt, then spent 7 years as custody sergeant with compliance to PACE 1984 and the Safer Detention and Handling of Persons in Custody (SDHP) guidelines. Detainee risk assessment specialist and understanding of high risk medical issues relevant to custody. Intoximeter EC/IR specialist and trainer.

He is now a Force Incident Sgt in the force control room. His role requires oversight of the whole force, overseeing all emergency and priority incidents and matching resources to demand while maintaining officer safety and public confidence.

He is also the Social media advisor and engagement lead to Cheshire Constabulary but also nationally and internationally with other forces and police agencies. Helping officers, leaders and staff; remove barriers to effective use, maximize their potential to reach out to and build relationships with their communities digitally through varied media applications and platforms. 

Neil has a strong passion for the dangers of distracted driving with particular emphasis on the use of mobile phones.
He is the creator of the internationally recognized #DontStreamAndDrive campaign and continually campaigning to raise awareness of the dangers.

Neil was the International “Connected Cops” Social Media Leadership Award winner 2016 and was shortlisted as Best Tweeting Sgt in 2017 UK Police Twitter Awards.

You can find Neil online under the ID @SgtTCS.

In this episode of The Police Podcast, Tamrin Olden and Mike Bires from The Law Enforcement dot Social Podcast joined in for a special  crossover episode. 
The three of us discussed what we see happening in the area of law enforcement and public safety social media use giving our own predictions / keys to success for 2018.
Tamrin and Mike's five predictions of success for the coming year are:
Study your analytics Focus on personal engagement Create organic engagement Invest in your presence Create professional content  
My five predictions for creating your best success possibilities in 2018 are...
Strategic Use of Social Media  Personal Engagement and ROI Live Video- periscope, Facebook live, Instagram live.  Invest in technology. Tools, technology, training, and resources. Professional Content What was fascinating about doing this show is we didn't share what our ideas were prior to hitting record... we took turns sharing our thoughts only to see that we had lots of overlap and complimentary points. 
I'm thankful to Mike and Tamrin for doing most of the heavy lifting on these show notes.
​Facebook announced how the algorithm would be stifling to getting your posts circulated.  Facebook is going to take priority away from pages and give it back to people who contribute to Facebook engagement.  This Facebook strategy won't be entirely possible because they have a fiduciary responsibility to make money for their stakeholders.  Pages on Facebook are going to have to rely on their engagement with their audience and followers.  Pages are not going anywhere, but your profile will be critical.  Pages and profiles will only see gain success by having fun while portraying your message with fantastic engagement.  Agencies need to invest in technology and not rely on their officers to use personal equipment.  You have to have professional quality images, graphics, and videos.  The excuse of, "I'll just use what I have" is no longer a valid outlook if you want to succeed in the social media world.  People want to see authenticity in your posts.  You want to create content that is going to make people "stop the scroll."  When going live focus on providing content that helps the department gain the interest of its followers and get the focus off of you.  FAQ's, utility videos, how to's, and behind the scene live videos are what are going to grab the attention of your audience.  If you are getting a frequently asked question, go to a live outlet and answer it in depth.  Production videos are useful to post too, but the engagement from live videos with your viewers is where you're going to get the most feedback.  The polished behind the podium is not relatable, and people are going to keep scrolling.  Have organic engagement where you are not fishing for viewers.  Two-way conversations with your residence are essential.  Listen to your audience with question and answer sessions. What they want to learn about are the topics that should have precedence.  Offline customer service can increase your online customer service and engagement. Invest in both.  Don't let your obsession with online social currency take away from interpersonal interaction.  Set the tone for your fans.  Return on investment and social return on investment. If an agency isn't measuring what they are getting back, there is no need for pointless posts.  The tool of social media needs is a serious factor in reaching out to the community and making the connection with the people.  Study the ROI and see what happens. Look at the analytics and become familiar with what type of content people like.  Stay on top of your app updates, solicit expertise, study analytics, read articles and take seminars to stay informed on how social media is changing and how to properly utilize it.  Adjust the content and style of posts. What worked last week, may not work next month.  Tim had to learn to be critical of silly posts and had a realizati