The Poor (Wo)Man's Podcast

Episode summary

What do you call a podcast when you’re still figuring out what it wants to be? In this episode, Susan and Mika talk about the pressure of naming things, the challenge of building a brand in real time, and why marketers sometimes overcomplicate the very thing they help clients do every day. It’s a conversation about words, strategy, identity, and the messy middle of building something honest.

In this episode

• Why naming a business or show can feel way harder when it’s your own
• The problem with words like “marketing” and “brand” when they start to mean everything and nothing
• Why simple strategy is often the result of a lot of messy thinking
• How collaboration has shaped your experience as solo business owners
• The tension between wanting a name and not wanting to box the thing in too early
• Why keeping the show unedited and organic is part of the format, not a flaw