Pop-Marketing sits at the crossroads of popular culture and brand marketing. Every week we interview the marketers behind popular culture, academics that study popular culture and fandom or creators of culture to get the inside scoop of how to harness the power of popular culture to make stuff people actually choose to spend time with. It's a trip, give it a listen.
Across The Metaverse w/ Luke Hurd
Luke Hurd, one of the most influential augmented reality instructors & creators in the world as well as Director of XR for VML&&R joins us once again to talk about the other side of the metaverse. Contrary to popular belief, the incoming of web3 & the metaverse isn't only about escaping your reality through VR goggles, but about getting more out of the real world and getting our attention off of these GD screens.
Luke once again flips my ideas about the metaverse upside down through history lessons about Sumerian tax records, differences between extremists & fundamentalists, the upbeat future of Back to the Future, and the grand vision of humans getting time and attention back from our screens through AR/MR, game design & AI.
If you're new to the concepts of web3 & metaverse or working to champion it in your own organization, this interview is a must-listen. Buckle up, cuz the PMP is off to the metaverse.
Exploring Surf Culture w/ Ryan Stephens
Ryan Stephens is a Creative Director & founder of Electric Seaweed, an agency specializing in surf culture. This So-Cal native talks about how surf culture would impact his identity & his future career working for iconic brand Vans.
Why does surf culture translate to audiences nowhere near an ocean? How does a brand integrate into a sport that's traditionally anti-marketing? Where does the surf culture live now that magazines have died? All this and many Point Break references on this episode of the Pop-Marketing Podcast
“That's, ahh... that's a surfboard all right! Looks like a '57 Chevy I used to have.” -Bohdi
Connect w/ Ryan
Connect w/ The Pop-Marketer:
Built By Gamers w/ Tyler Farnsworth
Continuing our exploration into Esports & gaming culture, I am talking with Tyler Farnsworth, the CMO of Built By Gamers. Built by Gamers is a leading esports organization that develops top talent in the world of competitive gaming and content creation.
We talk about the new gamer identity & the stereotypes that still persist outside of the exploding communities. Streaming, lifestyle, content production & what marketers need to do to make sure their first steps into the esports culture are impactful.
Learn more about Tyler & Built By Gamers:
Wisdom & Sneakers w/ The Sneaker Box's Afrikan Caesar
Afrikan Caesar is the creator & host of The Sneaker Box, the #1 podcast in sneakers. Caesar is also a powerful voice of the sneaker culture community and a hell of a pop-marketer for not being a marketer by trade.
Caesar shares with us the origins of modern sneaker culture and how sneakers have become a vessel for so much meaning and impact in popular culture.
A fascinating interview, with easily one of my favorite guests of the year, if you are a sneaker enthusiast yourself, or want to understand the people & community behind this $79 billion business, this podcast would be a smart place to start.
If you are a marketer, this episode should be a prerequisite before you enter your first marketing gig or CMO position. Trust me, Caesar brings up some ideas about community, commitment & connection that may shift how you are working and speaking with your consumer.
Links for Afrikan Caesar:
The Sneaker Box Podcast: https://sneakerbardetroit.com/tag/the-sneaker-box-podcast/
Paid Attention & Pop Culture w/ Faris Yakob
Faris Yakob is the Co-founder of Genius Steals, a nomadic creative consultancy, that travels the world working with and chatting about ideas with agencies and brands like Coca-Cola, Facebook, TikTok & Activision.
One of my favorite thinkers in the world of advertising, Faris brings an academic mind and an artist's curiosity into our commerce-driven profession of marketing strategy.
We break down the relationship between brands & pop culture, explore America's "Mickey Mouse" strategy of cultural imperialism, discuss why brands have been so slow to integrate with gaming and the Zen of Fortnite.
The 2nd edition of Faris' book "Paid Attention: Innovative Advertising for a Digital World" will be available this November and it's a must-read for all Pop-Marketers. Pre-Order it now on Amazon
The Stolen Genius newsletter holds a sacred place in my inbox as it's filled with insight & inspiration from across the globe, featuring diverse voices from across the marketing and creative spaces we traverse
Faris & his partner Rosie also run one of my most favorite online communities of thinkers and makers at The School of Stolen Genius. Find out more and come say hi
If you want to see what Faris is up to right at this very moment, head to Twitter, he's there saying smart stuff on the daily and gives me hope that Twitter isn't all dumpster fire
Esport Fundamentals w/ John Davidson
We go deep into esports & learn what makes a successful brand partnership in competitive gaming tick.
John Davidson is an esports expert that's helping shape the future of the industry. Founder of DLC youth, host of the DLC Drop podcast, Chairman of the Esports Trade Association & advisor to many in the industry.
John has the "cool dad" energy that allows him to bridge the gap between the high octane culture of esport fandom & the grown-up world of brands and businesses that need to learn how to connect.
We learn why brands should be taking notice and what tools from traditional sports marketing they should bring with them and what they should leave behind. John helps us see the view from global phenomena to local engagement and gives some great advice on how and where a brand fits within the ecosystem.
One of my favorite chats of the year, there's something in here for everyone.
Connect w/ John:
DLC Youth: https://www.dlcyouth.com/
The DLC Drop Podcast: https://esportsfpn.com/show/the-dlc-drop-podcast/
The BW Businessworld article we discussed: http://www.businessworld.in/article/India-Fitting-Into-Future-Of-Entertainment/10-07-2021-396164/
Marketing at its Finest!
Listened to episode “Perks of the Early Adopter in Social Media”. Love your energy! The enthusiasm you bring shines through in this show. The announcer is too epic!
Enjoyed this interview with Brendon Gahan. Learned a lot about social media strategy and influencer marketing. Early adoption is something that is important to know today when it comes to all the platforms being released.
Thanks for allowing these stories to be heard, and for teaching us how to operate more efficiently. Recommend this to anyone who wants to know how to be a more effective marketer.
Interesting and Compelling
Joe interviewing skills are so good. The content is thoughtful, inspiring and well researched. Excellent insight on companies and why they are so obsessed with understanding where culture is. 5 stars for “The Pop Marketing” Looking forward for more episodes
Insightful and entertaining
I love this podcast! Fun, compelling and relevant. Joe does a great job of capturing what’s happening in the zeitgeist and then explaining how it got there. Keep the content coming!