The Postworthy Podcast Tim Lambertson & Kelli Frazier

Micro-Influencers. Super Influencers. Nano Influencers. You've probably heard of all different types of influencers, but what does each term mean? Why even categorize them? Today, Tim Lambertson and Kelli Frazier are sitting down with the guru of influencer marketing, Denise Lambertson of LMS, to discuss the differences between influencer tiers and why it matters when building your influencer campaign. Get a deeper understanding of how you can leverage influencers for your marketing. Tune in and learn the value of each tier and what it means to work with them and increase your profitability.

Do you have a nagging question about digital marketing? Are you perhaps looking for the best platform to use or the best way to use a platform you are already using? Are you wondering what kind of content attracts leads best and how you can work with it to maximize its impact? Chances are you have the same questions as these lovely individuals who have taken the time to send theirs to your hosts and digital marketing experts, Tim Lambertson and Kelli Frazier. Join them now as they answer questions about social media marketing, video marketing, content marketing, emailed newsletters, and website marketing. What you get here is basically digital marketing in a nutshell. You don’t want to miss this.

Are you using Pinterest to drive awareness and conversions for your business? This week, Tim Lambertson and Kelli Frazier dive into the wonderful world of pins, boards, and destination links to help give you a clear understanding of how Pinterest can work to your advantage.

Did you know Amazon has its own version of QVC? It’s called Amazon Live, which takes the fun and interactive nature of live video and joins it with online shopping. This week, Tim Lambertson and Kelli Frazier talk about all things Amazon Live: what it is, how to use it, and why it could be valuable for your business.

The digital ad space can feel overwhelming and complicated. What kind of ad do you use? Why should you consider running ads on social media in the first place? This week, Tim Lambertson and Kelli Frazier continue to answer those questions in Part 2 of Demystifying Digital Ads! Taking us deeper, they talk about the importance of the creative aspect of the ads we put out. They cover the type of format to use, the process of Facebook’s ad auction, measuring and managing your ad, and the difference between reach and impressions. Follow along to this great and insightful episode as Tim and Kelli reiterate the need to think, do, measure, and measure again.

Field marketing is one of the many industries that have to change radically if they are to survive this pandemic. As the threat of COVID-19 forces us to do physical distancing, many stores must either limit the number of customers inside their buildings or have to close their doors entirely. Even if people make it into stores, many don't feel comfortable about getting handed a sample at the end of an aisle. How do you create that same experience without putting people at risk? Field marketing is an important part of brand messaging and it’s a sad day when it goes away. There may be a solution, though. Tim Lambertson and Kelli Frazier are joined by top influencer marketer, Denise Lambertson to talk about the future of field marketing and how influencers can and should play a major role in it.