59 min
The Power of An Off-Site SEO Strategy W/ Copywriter Erin Ollila The Simple and Smart SEO Show
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- Marketing
We talk with SEO copywriter Erin Ollila about utilizing past content to create an off-site SEO strategy.
Welcome to the Simple & Smart SEO Show!
Share us with a friend!
1. Erin O discusses the [ease and] importance of utilizing SEO on and off platform, including social media platforms.
LinkedIn is especially important as it often appears second when searching someone's name on Google due to its high indexability.Social media platforms are prioritizing SEO, so content creators should be aware of this when creating their material.Search intent is more important than hashtags in terms of getting the right results on social media searches.2. Offsite SEO benefits can still be achieved even without having one's own platform.
Be assertive and strategic with backlinks when appearing on other podcasts or shows.Showing up online in multiple places is an authority building tool that helps dominate search engine results pages for topics related to one's business.Offsite SEO efforts, such as those on podcast players and YouTube, can yield faster results than website SEO.
3. SEO is vital for businesses to remain competitive during a recession.
Offsite SEO has evolved from spammy backlinks to a pay-to-play system.Small businesses can still compete without paying for links by pitching content and writing guest posts. Copywriting and SEO intersect at this point because if searchers don’t feel a connection with what is being shared then they will keep clicking past it.For solo entrepreneurs who do everything themselves there is no distinction between developer tasks and SEO tasks- both must be done together for success.To sum it up:
• AI tools are increasingly influencing how people search on the internet, so co
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Inspiring ComputingThe Inspiring Computing podcast is where computing meets the real world. This podcast...Listen on: Apple Podcasts Spotify
Support the show
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
We talk with SEO copywriter Erin Ollila about utilizing past content to create an off-site SEO strategy.
Welcome to the Simple & Smart SEO Show!
Share us with a friend!
1. Erin O discusses the [ease and] importance of utilizing SEO on and off platform, including social media platforms.
LinkedIn is especially important as it often appears second when searching someone's name on Google due to its high indexability.Social media platforms are prioritizing SEO, so content creators should be aware of this when creating their material.Search intent is more important than hashtags in terms of getting the right results on social media searches.2. Offsite SEO benefits can still be achieved even without having one's own platform.
Be assertive and strategic with backlinks when appearing on other podcasts or shows.Showing up online in multiple places is an authority building tool that helps dominate search engine results pages for topics related to one's business.Offsite SEO efforts, such as those on podcast players and YouTube, can yield faster results than website SEO.
3. SEO is vital for businesses to remain competitive during a recession.
Offsite SEO has evolved from spammy backlinks to a pay-to-play system.Small businesses can still compete without paying for links by pitching content and writing guest posts. Copywriting and SEO intersect at this point because if searchers don’t feel a connection with what is being shared then they will keep clicking past it.For solo entrepreneurs who do everything themselves there is no distinction between developer tasks and SEO tasks- both must be done together for success.To sum it up:
• AI tools are increasingly influencing how people search on the internet, so co
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Inspiring ComputingThe Inspiring Computing podcast is where computing meets the real world. This podcast...Listen on: Apple Podcasts Spotify
Support the show
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
59 min