The Power of Certifying Your Company—featuring Heather Cox - EP136 The RFP Success Show

Are you losing bids because you aren’t certified as a small or diverse business?
Heather Cox is Cofounder and President of Certify My Company, a firm that connects corporations with diverse businesses to create economic value and opportunity.
On this episode of The RFP Success Show, Heather walks us through the five primary demographics for certification, explaining how to know if your business qualifies as small or diverse.
We discuss private sector national versus state government certifications, challenging you to be strategic in the certifications you pursue to grow your business.
Listen in for Heather’s insight on subcontracting opportunities for diverse businesses and learn how Certify My Company can help you win RFPs through certifications!
Key Takeaways   How Heather’s team serves small and diverse businesses as well as corporations
Why you can’t simply raise your hand and say you’re a diverse business
Why it’s advantageous for a small or diverse business to get certified within a state
Opportunities for small and diverse businesses to subcontract with large corporations that win state bids
5 primary demographics for certification—women, minority, LGBT, veteran and disability owned
The private sector national certifications available to small and diverse businesses
How long it takes to get certified through national organizations vs. state governments
How certifications can help grow your existing business and land new contracts
How corporations benefit from robust supplier diversity programs
How to know if your business qualifies for small or diverse business certification
How the lack of a certification can be the reason you lose a state contract
The benefit of getting help from experts like Certify My Company 
Connect with Heather Certify My Company
Certify My Company on Instagram
Certify My Company on TikTok
Diversity Masterminds
Email heather@certifymycompany.com
Connect with Lisa Lisa’s Website
Lisa on Twitter
Lisa on Facebook
Lisa on LinkedIn
The RFP Success Company on YouTube
The RFP Success Company on LinkedIn
Subscribe on iTunes
Email podcast@rfpsuccess.com
Resources  Heather on RFP Success Show EP003
WEBENC
NMSDC
DBE Program
Disability:IN
NaVOBA
NVBDC
NGLCC
8(a) Business Development Program
WOSB
Heather’s Missed Opportunities Video
Get on the RFP Success Accelerator Waitlist
Book a Call with the RFP Success Company
Dare to Be Influential: Maximizing Your Positive Influence While Still Being True to You by Lisa Rehurek
The RFP Success Book by Lisa Rehurek
The RFP Success Institute
RFP Success Audit Service wecanhelp@rfpsuccess.com