The power of co-creation to launch and grow a brand, with John-Ruben Holtback from UNNA yaylive, the loyalty podcast for DTC brands

This episode welcomes John-Ruben, founder of UNNA, a Swedish sportswear brand that launched recently. We’re going to deep dive on the long road to launch day, from the ecommerce platform to choose, how to use social media to your advantage and the must-have tools to grow an online store.

We’re specially going to explore co-creation, an activity that is starting becoming popular between the DTC and DNVB space because of it’s many benefits, like customer loyalty from the beginning and creation of products based on (potential) customer’s insight.

Related to this episode, we invite you to listen to Astrid Wild’s episode to learn about how to leverage Social Media to increase retention with Jemina Pomoell, CEO and Co-founder of the Swedish outwear brand.

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Check out UNNA

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Contact John-Ruben via LinkedIn or Instagram.