The Power of Digital Marketing With Darren Jamieson

On this episode of the Woman Power Zone Podcast Ariel is joined by Darren Jamieson to talk about the power of digital marketing, he has lots of great information, ideas and tools that may surprise you.

KEY TAKEAWAYS

• Digital marketing is the essence of getting leads and sales into your business via the internet. It’s selling to people, or gaining trust with people that you haven’t necessarily met yet they still trust you and want to buy from you because they’ve seen you on the internet somewhere and thought you’re good, you can do what I need, I want to get in touch with you.
• With the advent of AI and the dreaded ChatGTP you’re going to get a lot of soulless crap out there using all the buzzwords, hooks and structures that you get for content on LinkedIn. Things like: “I’ve been thinking lately…” then something outlandish, or “something you don’t know about me…” It’s all structured, it’s all templated. The way to do it properly is to get yourself out there, your own personality and character, AI cannot imitate people even though it tries, it cannot be you.
• It’s about attracting your band, your batch, your people, your clan. The sort of people that are going to be with you, the best people to work with , the people you’re going to love working with and are going to love working with you. Don’t try to appeal to everybody because it’s not going to work, you’re just going to end up with people that, quite frankly, are idiots that you’re not going to want to deal with  and are going to be more hassle than it’s worth. So, put your own personality and opinions no matter how objectionable and ridiculous they may be to some, to others they’re going to hit the nail right on the head and they’re the people you’re going to want to work with anyway.
• If your business is B2B LinkedIn is your best starting point and you should be using it not as an online CV, which most people use it for, they see it as an online recruitment platform. Don’t list all the jobs you’ve done and the education you’ve had because, while that’s important, it’s not what’s going to set you aside from your competitors in the business world. Use it to talk about the wins and successes you’ve had, the skills you’ve got, what you’ve done in business, and always focus on your client – talk about who you’ve helped and how, don’t talk about yourself. If you’re B2C a Googe profile is the quickest, easiest and fastest thing to do, and I’m stunned at the number of businesses that don’t have one or have one unclaimed or poorly put together.

BEST MOMENTS
“Some people say you shouldn’t have too much personality in your [LinkedIn] posts because “it’s not Facebook” and that it should be all business and corporate-y, but they can quite frankly do one. If people don’t like you on LinkedIn that’s cool, that just means you’ve pre-qualified them as not your ideal client.”
“If you’re not annoying people you’re not doing enough.”
“Twitter or X recently updated the app so that when you log in you no longer see people you follow but people that will be most interesting to you, and they deliberately put in people you disagree with.”
“Nobody wins with happiness on social media, it’s all about the angst and the disagreement. It does make it a bit of a cess pool, it’s not good for your mental health to be on Twitter.”

ABOUT THE GUEST
TEDx speaker (his talk is "Why is Everything in the World So Strange"), stand-up comedy award winner and co-founder of digital marketing agency Engage Web – Darren Jamieson – has been in the field of online marketing since the last century. Darren helps businesses ranging from start-ups, to global brands, grow and dominate their online space both with his agency’s fully managed services and with the coaching & training provided in person, and online.
Socials:
www.engageweb.club He has a platform with 200 videos on how to do digital marketing. Email sequence, webinar, SEO, run Facebook or Google ads, create funnels. You can subscribe monthly (even just for one month).
www.engageweb.co.uk

HOST GUEST
Ariel is a Licensed Massage Therapist, Registered Clinical Hypnotherapist, Reiki Master, Empath and Psychic who has been involved in holistic healing since 1988. She is also an educator, speaker, author and mentor for empaths, spiritual seekers and medical professionals. To reach Ariel, go to www.arielhubbard.com, where you will be able to contact her directly.  Please let her know you heard her on the podcast and the assistance you need or question you have.
Website: www.arielhubbard.com
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