31 min

The Power of Partnerships for Scale and Hypergrowth SaaS Connect

    • Business

In this episode of SaaS Connect by Cloud Software Association, we welcome Laura Padilla, Head of Global Channel, Platform Sales and BD at Zoom at the time of this presentation and now VP, Global Partners and Services at Airtable.



Laura discusses:


The explosive success of Zoom during the pandemic and how to build for scale and hypergrowth.




Zoom’s growth: in 2019 the company had 74,000 customers and 1,700 employees. After the pandemic, it had grown to 500,000 customers and more than 6,800 employees. Zoom’s partner team grew 670% and, today, 30% of its current revenue is attributed to partners.




The 4 Ps of partner ecosystem success:


Product
Program
Partners
People



Resources Mentioned:


Ben Thompson’s Aggregation Theory - https://stratechery.com/aggregation-theory/



Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at admin@cloudsoftwareassociation.com for information.



Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com.

In this episode of SaaS Connect by Cloud Software Association, we welcome Laura Padilla, Head of Global Channel, Platform Sales and BD at Zoom at the time of this presentation and now VP, Global Partners and Services at Airtable.



Laura discusses:


The explosive success of Zoom during the pandemic and how to build for scale and hypergrowth.




Zoom’s growth: in 2019 the company had 74,000 customers and 1,700 employees. After the pandemic, it had grown to 500,000 customers and more than 6,800 employees. Zoom’s partner team grew 670% and, today, 30% of its current revenue is attributed to partners.




The 4 Ps of partner ecosystem success:


Product
Program
Partners
People



Resources Mentioned:


Ben Thompson’s Aggregation Theory - https://stratechery.com/aggregation-theory/



Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at admin@cloudsoftwareassociation.com for information.



Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com.

31 min