The Power of Purpose-Driven Brand Stories with David Aaker

In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humanize a brand.
Episode Highlights:
- [10:40] Purpose In Branding
- [23:40] The Value of Subcategories
- [32:42] Message Distribution
- [37:00] Marketing and AI
- [38:58] The Future of Marketing
Apple Podcasts: https://apple.co/4cBldZe
Spotify: https://spoti.fi/4fXPJzu
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Information
- Show
- FrequencyUpdated Biweekly
- PublishedAugust 22, 2024 at 10:00 AM UTC
- Length44 min
- Episode22
- RatingClean