The Power of Purpose-Driven Brand Stories with David Aaker

Content Disrupted: Bold Takes on Brand Marketing

In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humanize a brand.


Episode Highlights:

  • [10:40] Purpose In Branding

  • [23:40] The Value of Subcategories

  • [32:42] Message Distribution

  • [37:00] Marketing and AI

  • [38:58] The Future of Marketing

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Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so

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