35 episodes

Real estate agents, you can learn how to stand out in an overcrowded market and make more money than you thought possible. When you tune in to The Power of Real Estate show, you’ll feel like you’re drinking from a fire hose as host and real estate expert Michelle Moore packs all the information you could want, and more, into each 8- to 12-minute episode. With the market more competitive than ever, you need the latest tips, tools, and insider secrets to thrive in today’s real estate market, and she’s got the experience and knowledge you need to help you grow your business!

The Power Of Real Estate Michelle Moore

    • Marketing

Real estate agents, you can learn how to stand out in an overcrowded market and make more money than you thought possible. When you tune in to The Power of Real Estate show, you’ll feel like you’re drinking from a fire hose as host and real estate expert Michelle Moore packs all the information you could want, and more, into each 8- to 12-minute episode. With the market more competitive than ever, you need the latest tips, tools, and insider secrets to thrive in today’s real estate market, and she’s got the experience and knowledge you need to help you grow your business!

    The Power of Real Estate

    The Power of Real Estate

    Jimmy offers three marketing suggestions based on his 30 years in radio. First, commercials should have a threefold structure: 1) they grab the customer’s attention; 2) they create a need for your product; and 3) present a call to action. Second, Jimmy reminds us that we are surrounded by marketing. Pay attention to what you see. What cuts through the clutter for you? Those marketing pieces can help shape how you present your message. Third, have fun and don’t be afraid to be silly. People respond.

    • 11 min
    The Power of Real Estate

    The Power of Real Estate

    Many people don’t like to do open houses but the bottom line is that they work! Michelle offers an extended series of suggestions to make yours more effective: 1) Do a Facebook story video in advance; 2) give value (a reason) to get people to sign in; 3) when people arrive make sure you have a pretty spread; 4) provide informational packets on the home with full color pictures and descriptions; 5) promote the event in advance with signage and through the MLS; and 6) follow up with those who signed up.

    • 17 min
    The Power of Real Estate

    The Power of Real Estate

    Michelle outlines the steps she took to sell a property that had been previously listed for three months without results! First, she confirmed that the house was priced correctly. Second, she got the “right” repairs done. Third, she hired a stager. Fourth, she had professional photography and videography done for the home. Fifth, she hosted and promoted open houses. Sixth, she was able to negotiate well with the buyer.

    • 16 min
    The Power of Real Estate

    The Power of Real Estate

    Many real estate agents make a point to track things like money made, number of closings and listings—but are these the right things? Michelle Moore calls these things “lagging indicators” (after the event measurements) that should not be our focus. Rather, Michelle claims that we should chart “leading indicators” (things that look forward to future outcomes/events) such as calls made, meetings scheduled, and listing presentations. Tracking helps you determine what is necessary the reach our goals

    • 9 min
    The Power of Real Estate

    The Power of Real Estate

    Michelle Moore discusses the impact that simple acts such as sending out cards to mark important milestones, losses, accomplishments can have on your business. Michelle uses Send Out Cards (https://www.sendoutcards.com/) to sustain connections with past clients, business colleagues and other business-related contacts. Send Out Cards is an online card editor that allows you to create personalized cards using your own photos as well as hand-selected fonts and designs.

    • 16 min
    The Power of Real Estate

    The Power of Real Estate

    Lead generation is the lifeblood of any successful career in real estate. Using social media to cultivate leads just makes sense, whether you are doing a direct ask in a Facebook Live video or simply reminding your followers that you help people buy/sell real estate. In Fhonda’s case, leads that led to closings came from her sharing how she became a real estate agent and how much she loves helping people. Fhonda stresses the importance of showing her followers the “journey” of being a real estate agen

    • 12 min

Customer Reviews

RPH123 ,

Educational, Engaging, Entertaining!

This isn't your ordinary real estate show. Michelle is not only insightful through the information she provides throughout the show, but she is also very entertaining, holding your attention the whole time...love it!

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