The Power of Saying ‘Why’: Humility and Curiosity in Customer-Driven Design

In this episode, Kerri Davis, CEO and Founder of Fortress, sits down with Donald Davidoff, Co-Founder and CEO of Real Estate Business Analytics (REBA), for a thoughtful conversation about platform thinking, pricing innovation, and building technology that puts operators first. Listen in to hear Donald:

• Share how his path from revenue management in hotels and gaming led to pioneering multifamily pricing systems—and why he believes success starts with persistent problem-solving
• Explain why REBA was built from the ground up as a connected analytics platform, and how intentional design and humility helped shape a product that works with operators, not just for them
• Break down the misconceptions around algorithmic pricing and antitrust concerns, and why using clean, first-party data is both a legal safeguard and a smarter business strategy