The power of social for brand building with eos Products CMO Soyoung Kang

CMO of eos Products Soyoung Kang discusses how eos has learned to relate and speak to Gen Z through social media. She shares the value in using social for storytelling, customer service and as a store front -- relying on these elements to create a strong foundation for your brand identity. Lastly, she explains how eos capitalized on their most recent viral TikTok fame!

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