This podcast is here for therapists, counselors, social workers, psychotherapists, and mental health clinicians in their practice journeys. I'm Gordon Brewer and the person behind The Practice of Therapy Blog and Website that provides tools, resources and advice for people starting, growing or expanding their private practices. The podcast will help you learn from other experts in the field to move your private practice forward to success.
4 Ways To Be In Private Practice as a Clinician | TPOT 183
Is the traditional private practice a good fit for you? This episode is all about the different ways you can be in private practice and why it may or may not be suitable. First, Gordon explains what type of clinician would excel at private practice and how it can be a great challenge for most people. Then, Gordon dives into the four different ways to be in private practice as a clinician. Tune in for tips and tricks on how to start, grow, and expand your practice.
Is Private Practice Right For You? Private practice isn't necessarily for everyone. It takes a certain kind of person to be in private practice. The number one reason people want to go into private practice is because of the autonomy that it gives them. Being your own boss and just working for yourself is appealing because it gives you a lot of flexibility in your time. However, it's not for everyone. Many people want to work for someone else because they get benefits, they're an employee, their income is predictable, and they may have a retirement plan and health insurance already ready to go.
People that are in private practice need to have an entrepreneurial spirit about them. Private practice owners need to like the challenge of entrepreneurship. However, many people do not like the challenge and the risk that is involved with private practice. If you are interested in private practice but you're not interested in growing something big, then you don't have to. You can have a very successful private practice as a solo practitioner. Since Covid, it's possible to build just completely online practice. That's one model of private practice.
Get the FREE PDF download- 4 Ways To Be In Private Practice. This will help you compare the 4 different models. Working As An Independent Contractor Another model of private practice is putting yourself out there as an independent contractor. One way you can do this is through popular online platforms like BetterHelp, Talkspace, etc. When you sign up to be a therapist on platforms like these, you are signing up as an independent contractor. They will provide you with a platform, and they will provide you with clients. For some people, that might be very appealing. Even if you are an independent contractor, you are still self-employed. This is one thing that many people will get in trouble with because you still have to pay your self-employment taxes.
Find An Accountant And An Attorney For people who are still going the full contractor route, form a separate entity for yourself like an LLC. Talk to an accountant and an attorney about your options. That way, you will have more protection. If you're contracting yourself out, you're just contracting out your LLC. There are different ways you can be taxed as an LLC, so it will be critical to get an accountant's opinion. Depending on how much you are making is how you should set up your entity.
Growing A Group Practice Another thing you should think about is going into a group practice. Maybe you're already a solo practice. If you love the entrepreneurial sides of things, leading people, the excitement of growing a company, and bringing on more and more people, then start a group practice. Whether you are thinking about a part-time contractor or bringing on full-time employees, there are some factors that help you know when the situation and timing are right. Check out the Solo to Group Practice: Adding More Therapists to Grow Your Time & Income Webinar to learn more about growing group practice.
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
Resources Use the promo code "GORDON" to get 2 months of Therapy Notes free. Ethical Business Practice for Psychotherapists (1 CE hour) Using Google Workspace in Private Practice
Manoj Kanagaraj | Insurance Paneling Options with Grow Therapy | TPOT 182
Today I am lucky to have Manoj Kanagaraj from Grow Therapy join the show. Grow Therapy is a multi-state behavioral health group on a mission to help independent providers thrive. There are many benefits to working with Grow Therapy, and Manoj explains who will thrive working with them. If you are looking to dive into private practice, Grow Therapy might be right for you. Tune in as we talk about how Grow Therapy will help you collect from insurance companies, the importance of a community on your journey, and how to get started with Grow Therapy.
Meet Manoj Kanagaraj Manoj Kanagaraj is an MD/MBA Candidate at Harvard Medical School and Harvard Business School. He is also co-founder of Grow Therapy, a startup enabling mental health professionals to offer more affordable, accessible, and integrated behavioral care.
All About Grow Therapy Grow Therapy is a technology-enabled mental health group on a mission to help clients find affordable mental health care. They help their clinicians from a back-end standpoint. That way, mental health professionals don't have to worry about getting paid by insurance companies or having some base source of referrals. For clients with insurance, they could pay nothing. However, this will vary depending on their insurance plan. Overall, Grow Therapy is infrastructure or a back end for somebody who wants their own private practice to get more support, or it's for someone who hasn't started a private practice before. Many people want to take the step to private practice, and Grow Therapy helps those clinicians.
Collecting From Insurance Companies Once you see a client, Grow Therapy will offer an estimated time of when you can expect that to get paid and how much would be based on the contract we have with the insurance company. Then, the Grow Therapy team will submit the claim, do all of the follow-ups, and go straight to the clinician's account. Technically, the clinicians are contractors for Grow Therapy. Grow Therapy started in Florida, and they built a pretty large community there. In Florida, they have close to 350 mental health professionals. Plus, they have a thriving community, and it's growing nicely. Now, they are moving into a handful of other states like Georgia, Maryland, Pennsylvania, and DC.
Having A Community With Grow Therapy Anyone that joins Grow Therapy gets invited to their online community. You have the chance to meet hundreds of other folks who have taken the same leap or have been on this journey. Manoj says it's also been nice to see leaders grow and autonomously take positions within the community of starting peer support groups around specific topics. Mental health professionals are some of the best people, and luckily the community has flourished on its own.
How To Get Started With Grow Therapy The important thing is whether we're if whether you're licensed in the states we currently are active in. However, it should be expanding pretty soon. The first step would be to go to Grow Therapy and enter some basic information about yourself. Then, someone will be in touch with you for an interview. Check out the provider page here: https://growtherapy.com/providers
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
Manoj’s Resources LinkedIn Grow Therapy Resources Use the promo code "GORDON" to get 2 months of Therapy Notes free. Solo to Group Practice: Adding More Therapists to Grow Your Time & Income Money Matters In Private Practice | The Course Get your FREE Financial Analysis Guide... Google Workspace for Therapists | The E-Course Purchase The Full Focus Planner™ Join my Focus Groups Session Note Helper 3.0 Join the Google Workspace for Therapists Users Group Cool Resources Follow @PracticeofTherapy on Inst
Andréa Jones | Beating Social Media Overwhelm in Private Practice | TPOT 181
Are you ready to make an impact? Andréa Jones helps coaches, consultants, thought leaders, and passion-led online business owners impact and empower more people through strategic social media marketing strategies. First, we talk about how to fight the overwhelm of social media. Then, we dive into the importance of starting small and staying consistent. Tune in as Andréa gives loads of social media tips, including the ABCs of writing captions.
Meet Andréa Jones Andréa Jones is fiercely committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it. With over 7 years of experience in the game, Andréa hosts the acclaimed podcast Savvy Social Podcast, leads a team providing done-for-you service inside of her marketing agency that was named a Top Digital Marketing Agency in 2021, and serves over 200 students in her membership Savvy Social School.
You can find her online at onlinedrea.com or @onlinedrea on Instagram.
Fighting The Overwhelm of Social Media Feeling overwhelmed by social media is natural; social media can feel like another language sometimes. To fight the overwhelm, choose a platform that you are most comfortable with to get started. If you already have a personal Facebook account, then it can be easy to create a Facebook account for your private practice. Next, think about how you should spend time on these platforms.
Andréa says you should focus on a time limit for social media. There's so much that goes into posts, and it may add to that overwhelming feeling when you spend too much time on one. So when you sit down to write those posts, try to spend one hour a week working on your social media content. Sometimes in that one hour, you may only put together one caption and snap a photo of your location, and that's okay. Throughout the week, check your account for ten minutes each day. Checking daily really helps build the muscle and the skills needed to do social media.
Start Small With Social Media When we look at social media, sometimes we're looking at a team of people working on their social media accounts. People who are in private practice still hire a group of people to help them with their work. Even though you see a selfie, you see a video; sometimes, there's a team of people behind that. When you compare yourself to other people on social media, you're not giving yourself a fair chance. Overall, you will want to start small when it comes to your social media. Over time, you can add more people to help you out with your posts and your content.
The Importance of Consistency First, start with one social media platform. Instead of having consistent posts, be consistent with the time that you spend on social media. You will get better at it naturally; just like anything, you will get better the more you practice. Focus on one platform and get consistent. Before you dive into social media, Andréa has an exercise that you can do. On one side of a piece of paper, write the word "before." On the other side, write the word "after." Now, think about your clients. What do they feel before working with you, and what do they feel after working with you. Write down all of these feelings. Later, these feelings can all be turned into social media posts.
The ABCs of Writing A Caption Your captions on social media should follow the ABC rule.
A: Grabbing attention in some way. Why would someone stop at your post when they are scrolling through social media?
B: Benefit statement. Tell your followers why you want to help them and how you are going to do that. Focus on the feelings of your potential clients.
C: Call to action. This is the part where we're extending our hands out; we're inviting them to take that next step with us.
Being transparent… Some of the resources below use affiliate links which simply
Lisa Noble | Developing A Marketing Plan in Private Practice | TPOT 180
This episode is all about having a marketing plan for your private practice. I am lucky to be joined by Lisa Noble; she is a Brand Strategist and Web Designer. First, we talk about how relationship-building can be one of your most significant assets for marketing and getting more clients into your practice. Then, Lisa dives into social media trends and answers the question: which social media platform should I be on? Later, Lisa gives the scoop on how she starts from scratch when building a successful marketing plan for private practice owners.
Meet Lisa Noble I’m Lisa M. Noble and as a Brand Strategist and Web Designer, I work with female therapists and entrepreneurs who are eager to build and grow their client loads.
I specialize in brand and marketing strategies to help my therapists get the traffic and marketing pieces to running a private practice.
I started this business because as a professional web designer working in corporate I learned that a website with no strategy behind it is just a pretty brochure. In that role, I got an insider's look and saw exactly how to create strategies that help businesses grow and make websites that convert sales.
For over 15 years I’ve worked with business owners, therapists, and private practice owners, confused, and frustrated about how to move forward with their businesses so I know exactly what works and what doesn't! I believe that every therapist should work with the clients they would love to work with.
Relationship Building To Boost Marketing When starting a marketing strategy, talk with your colleagues. Talk with people who are in your niche as well as those who are outside of it. When you start talking to them, you can first find out what they've already done as private practice owners; they've already paved the way and done some of the marketing that you need to do. In addition, these people will be a good referral source because their private practice will get full, especially now with what's going on during the pandemic. Please send an email to other private practice owners and ask them to get coffee or send them a Zoom invite. When it comes down to it, marketing is about building relationships.
Social Media Trends In Private Practice Video is massive on social media right now. Many people don't want to hear it, but it's time to step out of your comfort zone and start making videos. People are trying to connect and decide who they want to talk to. So, get on video and show your mannerisms, show what you look like, how you speak, tell them your philosophies about certain things, and reveal your formula to help them. That way, potential clients can get an idea of how you will talk to them. Videos are the very key to bringing business in the door.
If you're not sure which social media platform to start on, that is okay! You'll want to be on the social media platform that your ideal client is on. So, think about who your ideal client is. What do they like to do? Where do they like to hang out? What is their favorite social media platform? Then, you can determine what kind of social media platform you need to be on. Also, remember that social media is constantly changing, and different demographics jump on trends at various times. So, be sure to keep up to date with what's going on in the virtual world.
Starting Your Marketing Plan From Scratch First, you'll want to know who your ideal customer is and get to know them. You'll want to know what your professional goals are and the goals of your ideal client. Next, you can create a logo and start looking at your social media channels. After, make a brand style guide that will cover every aspect of your business. What mood will your brand give off? What colors do you want to use? What fonts will you write in?
Later, you can create your website and add content. You'll want to make sure to set up pages; i
Judd Carlton | Retirement Planning In Private Practice | TPOT 179
The sooner you start planning for retirement, the better off you're going to be in the long run. Even if it's just a tiny bit that you save towards your retirement, it's going to make a big difference! Judd Carlton is a financial advisor serving families, individuals, and businesses in Morristown, NJ. He explains the importance of thinking about retirement as soon as possible. Then, we dive into the more financial aspects of your practice. For instance, if you've got a group practice, Judd describes why you may want to create either a 401(k) for your employees or some other retirement plan within your practice. Plus, Judd reveals the differences between SEP IRA & SIMPLE IRA Plans.
Meet Judd Carlton Judd Carlton is a financial advisor serving families, individuals, and businesses in Morristown, NJ, and beyond. He specializes in finance for business owners and mental health professionals, helping them align the finances of their practice with their long-term financial planning and investment objectives.
Judd graduated Magna Cum Laude from New York University with a BA in Economics and has an MS in Accounting from the Silberman College of Business at Fairleigh Dickinson University. He also holds the CFP® and AIF ® designations.
Judd is also a husband, father of three girls, and dog dad. He posts, blogs, and makes YouTube videos on financial subjects that may be of interest to business owners, psychologists, psychiatrists, and mental health group practice owners.
Think About Retirement Early It's essential to start thinking early about retirement because, in the world of investing, time is on your side when you have a lot of it. The earlier you get started then, the better things will work out for you because of the power of compounding. Even starting five years or ten years sooner can make a huge difference. As you change and develop in your career, you might jump from an employee role to a self-employed role; then, the complication accelerates. The wise choice when it comes to investing in your retirement is to be conservative. You never want to have an issue or feel stressed about money. Once you cross those hurdles, it's good to start thinking about what's next. So that's often where Judd will offer some guidance about managing your cash flow while saving up for retirement.
How To Approach Retirement There's a couple of ways to approach setting up the right retirement plan. First, you need to consider what kind of business structure you are working with. If you have a solo practice, saving for retirement will be a lot simpler to figure out. If you have a group practice, things are going to be more complicated. However, both will have great opportunities. A great way to start is with small and simple things. As time goes on, you can really be more methodical and look at every possibility. Hiring therapists can be challenging when there is a mental health crisis. So, you may want to offer therapists a 401(k) option as an incentive. Even as a small business, you can create a 401(k) that feels just like what a fortune 500 company might have. Later, you can start thinking about a pension plan.
SEP IRA & SIMPLE IRA Plans Judd recommends a few different options when it comes to retirement plans. SEP (Simplified Employee Pension) plan provides employers a method to make contributions to the employees' retirement and their own retirement. The SIMPLE (Savings Incentive Match Plan for Employees) gives employees a way to make salary reduction contributions, and the employer makes matching or nonelective contributions. Each plan has a limit on how high you can go. SEP goes a little bit higher, and there's less flexibility with this plan – everyone is going to get the same percent. Any financial planner or accountant can help you figure out which plan is right for you and your practice.
Why You Should Consider A Roth IRA Th
Whitney Owens | Consulting, The Enneagram, & Religion In Private Practice | TPOT 178
In this episode, Whitney Owens opens the show by explaining the importance of having grace and acceptance on your private practice journey. If you aren't as productive as you want to be, learn from your mistakes and make better choices moving forward. Whitney also explains why she does a time study to determine where she spends most of her working hours and what she can improve on in the future. Plus, Whitney reveals why learning more about Enneagrams has taken her business to the next level, and we chat about using faith in private practice.
Meet Whitney Owens I enjoy working with both adults and adolescents on an individual basis. I have experience working with those suffering from depression, anxiety, self-harming behaviors, identity formation, relational issues, and other mood disorders. I use a variety of therapeutic models such as Cognitive Behavioral Therapy, Acceptance and Commitment Therapy, and Interpersonal Therapy. I have been seeing clients since 2009 in a variety of settings. While earning my Master in Professional Counseling from Richmont Graduate University, I saw young adults at a residential treatment facility. In 2010 I moved to Colorado where I spent four years working at an inpatient and day treatment facility. Also while in Colorado, I joined a group practice and saw teenagers and adults.
In 2014 I moved back to Savannah and started Water’s Edge Counseling. I am a Licensed Professional Counselor in Georgia and a member of the American Counseling Association and the Licensed Professional Counseling Association of Georgia. In addition to counseling, I also offer a number of other services including training and speaking engagements. I have been invited to local organizations such as churches and schools to educate on leadership, adolescent issues, parenting, family concerns, and mental health. As well, I have spoken at retreats focused on helping women heal and find themselves. I have also spoken at youth meetings to adolescents. Please let me know about your next event and how I can help.
Practice Grace And Acceptance The most important thing is that private practice owners need to provide themselves is grace and acceptance. When a day doesn't go the way you want it to, or maybe you don't prioritize everything the way you would wish to, it's best to learn from it. Always take a lesson from the mistakes that you make and make better choices moving forward. Never beat yourself up for something! Delegating has been huge for Whitney as she works on managing more and more in her personal life and professional life. She relies on her husband tremendously when she needs help around the house and their children.
Conduct A Time Study A time study is significant because our time gets away from us, and we have no idea where we spend it. From a financial standpoint, it's essential to know where your time is going. If you have a side hustle for your practice, think about where you spend your time and which one is bringing you more income. Also, think about where you can delegate more. If you're spending too much time in one area and not getting enough money, consider having more delegation efforts. That way, you can focus your time on the area that will bring you the most income. Making a list will help you see where you can save time throughout the day.
Consider Joining A Mastermind Group Do you want to grow a faith-based group practice? Whitney's favorite thing about consulting is the group work that she gets to do with people. Specifically, she loves mastermind groups because you see these great connections come together in a small group of people working on their business. Whitney's mastermind group is for people who have a faith-based practice. In the group, they talk about religion when appropriate, but they also work on their businesses. Luckily, Whitney and her group get to pray for each o
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Brand new listener! I really enjoy Gordon’s interviewing style
Thank you for providing amazing information and such wonderful value! I appreciate the time you take to ask insightful questions and offer your wisdom and knowledge. Fabulous content and podcast!!
Love this podcast
Gordon, Thank you for this great podcast. It’s my go to everyday. I’ve just recently discovered it and I love it. As a counselor in private practice, I need all the info you provide. Your guests are wonderful and helpful.