61 episodes

The question is this:

How are photographers like you who are tired of giving away all of their hard work at rock-bottom prices, who long to stand out in markets that are getting more and more crowded by the day and want to run businesses that serve them, their clients and their families...

How can those photographers pull all of this off, without sacrificing their family time, their clientbase and their integrity?

If that's the question... then this podcast has the answers.

The Printmaker Podcast - A Business Podcast for Professional Photographers SwiftGalleries.com

    • Business
    • 4.8 • 20 Ratings

The question is this:

How are photographers like you who are tired of giving away all of their hard work at rock-bottom prices, who long to stand out in markets that are getting more and more crowded by the day and want to run businesses that serve them, their clients and their families...

How can those photographers pull all of this off, without sacrificing their family time, their clientbase and their integrity?

If that's the question... then this podcast has the answers.

    How to Sell More Albums to your Photography Clients by Using "The Stack"

    How to Sell More Albums to your Photography Clients by Using "The Stack"

    In this interview with Shaun Gordon, Co-Founder and CEO of KISS Books, Chris and Shaun discuss simple strategies for selling more albums and books to your photography clients. Shaun dives into his framework he calls "The Stack" and breaks it down piece by piece to help you get more books into more clients' homes.

    Catch the video episode as well as links to Shaun's book at https://swiftgalleries.com/sell-more-photo-albums-using-the-stack/.


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    • 39 min
    Photographer to Follow: LaJune King

    Photographer to Follow: LaJune King

    You know how some people seem to light up any room they enter? That's not LaJune. She doesn't light up rooms, she dazzles them.

    So grab a beverage and block off some time to join us in a somewhat meandering conversation covering everything from race and diversity and inclusion to sales and branding and market positioning.

    Want to catch the entire video interview? Watch it here: https://swiftgalleries.com/photographer-lajune-king




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    Send in a voice message: https://anchor.fm/printmaker/message

    • 38 min
    3 Core Photography Business Systems with Meghan Doll, The Art of the Sale

    3 Core Photography Business Systems with Meghan Doll, The Art of the Sale

    Meghan is a portrait photographer based out of Minneapolis, Minnesota and has been in the  photography industry for 20 years. Today she is bringing us her guidance and wisdom on what she calls the three pillars. These pillars are the foundation that hold up your photography business and without them your business could be in danger.

    Learn more about these 3 systems in Meghan's free workshop at https://theartofthesale.com/registration-page


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    Send in a voice message: https://anchor.fm/printmaker/message

    • 41 min
    Photography Marketing Funnels: Calculating Conversion Rates

    Photography Marketing Funnels: Calculating Conversion Rates

    Last week we started collecting data to track the various steps of our funnel. Here’s what to do with those data.

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    • 8 min
    Funnels for Photographers: How Do I Know Where to Focus?

    Funnels for Photographers: How Do I Know Where to Focus?

    Wondering where to focus your attention when you start optimizing your funnel? Well, first we need to figure out what data to track so we're not just guessing when we start fixing things. Here's what to track...

    Let's connect on Instagram! Follow us at https://instagram.com/swiftgalleries and leave a comment on any post so we can follow you, too!


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    • 5 min
    Funnels for Photographers: Sending the Right Messages with "TOFU, MOFU and BOFU"

    Funnels for Photographers: Sending the Right Messages with "TOFU, MOFU and BOFU"

    How do we turn strangers on the internet into engaged "Shut Up and Take My Money" photography clients? This episode of Funnel Friday is how we start. 

    Want more content like this? Join us at https://swiftgalleries.com/facebook


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    • 6 min

Customer Reviews

4.8 out of 5
20 Ratings

20 Ratings

g_michel ,

Kelly Jones

Thank you so much for your podcast. I’ve learned a ton and am anxious to get started with in person sales! I have listened to the episode with Kelly Jones several times and would definitely like to hear more, especially how she markets to vacation goers and advertising in general. I appreciate all you are doing to educate us and make us more profitable!

Ktrose27 ,

Learning so much!!!

Wow - so glad I found this podcast!! I found it at the perfect time for me. I’ve been working for 10 years but finally decided to switch to IPS. There is a ton of info and help within these Podcasts - it gives
Me the knowledge, practical skills and courage to take the leap!!

PicSeshu ,

A Must-Listen Podcast For Portrait Photographers

Chris Scott is incredible as a podcast host. His super-strength, though, is as an awesome business mentor for portrait photographers. Instead of just dumping information, Chris walks you through the exact steps (and I have followed them) to educate your clients and inspire them to invest in art work for their home. During the pandemic, it is Chris’ excited voice in my headphones that have gotten me off the couch time and time again to work on my photography business. Avoid the noise that’s out there, and listen to pure signal right here. Chris, thank you for what you do and do so well – you teach us to be better small business owners.

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