12 episodes

The companion podcast to the book The Priority Sale, featuring authors and guests exploring a range of topics related to B2B sales.

The Priority Sale Podcast Jesse Laffen

    • Business
    • 5.0 • 1 Rating

The companion podcast to the book The Priority Sale, featuring authors and guests exploring a range of topics related to B2B sales.

    How Might AI Change Selling?

    How Might AI Change Selling?

    Jackie Lutzke and Joe Wikert join us for a discussion about how artificial intelligence may change how we sell in the near future.

    • 23 min
    Why Don’t We Tell Better Stories?

    Why Don’t We Tell Better Stories?

    Today we are joined by Henry DeVries to talk about the importance of story telling in selling and consulting with our prospects. Henry is the CEO of Indy Books International and knows how a good story can lead to a better sell.

    • 20 min
    Should Engineers Be Salespeople?

    Should Engineers Be Salespeople?

    Today we are joined by Kevin Jordan to show us that “salesperson” doesn’t always fit a singular mold. Anyone can be a salesperson, even engineers. Kevin is the Operations Manager and is part of the Sales Management Team at Allied Automation. 

    • 22 min
    Why Don‘t We Like Selling?

    Why Don‘t We Like Selling?

    Today we are joined by Susan McClain to discuss how we can change our mindset and how it will help us become more successful in sales. Susan has 17 years of experience in sales, including being the VP of Sales for a Top 10 Global Century 21 franchise.

    • 20 min
    What Are Companies Getting Wrong About Training?

    What Are Companies Getting Wrong About Training?

    Leslie Marquez, training and performance support consultant joins us today to talk about her 15 years of experience in the new hire training world. She will help us understand the e-learning and training do’s and don’t’s, and how it can be optimized in the post-covid world.

    • 18 min
    Oh no. Am I a salesperson?!

    Oh no. Am I a salesperson?!

    Greg Stanley of Accelerant Partners joins us to talk about the hesitancy many experience when referring to themselves as a salesperson. This one is a must-listen for anyone in professional services.

    • 26 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

HunterB50 ,

Great new way of thinking!

Love how this podcast brings up new ideals to fit the age is business and selling. Changed my way of thinking in a great/positive way!

Top Podcasts In Business

The Ramsey Show
Ramsey Network
REAL AF with Andy Frisella
Andy Frisella #100to0
Money Rehab with Nicole Lapin
Money News Network
The Prof G Pod with Scott Galloway
Vox Media Podcast Network
Prof G Markets
Vox Media Podcast Network
The Diary Of A CEO with Steven Bartlett
DOAC