The Private Practice Success Podcast

Gerda Muller
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Private Practice Specific Business Coaching, Mentoring & Consulting for Allied Health Business Owners.

  1. 3d ago

    81. Is Private Practice Really Worth It, Given Everything Going On Right Now...?

    Send us Fan Mail Episode 81, is a VERY different kind of conversation. This isn't an episode about the latest strategy, a new framework, or another list of things you should or could be doing in your practice. Instead, it's about the question so many practice owners are asking themselves right now and that is ... Is private practice REALLY worth it? So, if you've ever caught yourself thinking, "Maybe it would be easier to just go back to solo practice.." or "I'm not sure I can keep doing this..." ... then this conversation is one you’ll want to hear. In this episode, Gerda explores the realities of private practice ownership, why it can feel incredibly challenging at times, and most importantly, why she still believes that it is ABSOLUTELY still worth it. In this Episode, you will learn (among other): Why so many practice owners are asking: “Is it really worth it?”How industry changes and pressures are impacting practice owners behind the scenes.How reconnecting with your motives, values, and support network can help you through challenging seasons.Who this episode is for: Practice owners who are feeling exhausted, overwhelmed, or weighed down by the constant pressure, regulation changes, and uncertainty of running a practice.Anyone questioning whether private practice is still worth it.Business owners feeling stuck and needing a reminder to keep going.Tune in for an honest and heartfelt conversation about the realities of practice ownership. If you’ve been feeling overwhelmed or even questioning your path, this episode is your reminder to pause, reconnect with what matters, and remember why you started it in the first place. Here to help you build a practice you can’t stop smiling about 😍 Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.

    81. Is Private Practice Really Worth It, Given Everything Going On Right Now...?

  2. Aug 2

    80. Before You Go Into Business With a Team Member, Listen to This

    Send us Fan Mail In Episode 80, Gerda answers the intriguing question often faced by practice owners, being:  Should I go into business with a team member? It’s a situation that can feel like a natural next step. You have someone incredible on your team, someone you trust, someone who just gets it, someone who understands your vision… and, suddenly you find yourself thinking… “Could we build something bigger, together?” And while that idea can be incredibly exciting (because who wouldn’t love having someone by their side who shares the journey?), moving from team member to business partner is a much bigger decision than simply having a great working relationship. In this episode, Gerda shares her own experiences with business partnerships and explores what practice owners should think about before taking this significant step. She discusses why the transition from team member to business partner requires careful consideration, and the questions you need to ask yourself before moving forward. In this episode, you will learn (among others): Why an exceptional team member doesn’t automatically make an exceptional business partner.The 3 proven essentials to look for before partnering with a team memberThe key questions to ask yourself (and them) before you even consider a joint ventureWho this episode is for: ✔️ Practice owners who are considering bringing a team member into the business. ✔️ Leaders who are exploring partnerships or joint ventures. ✔️ Business owners who want to make thoughtful decisions about the future of their practice. Tune in for an honest and practical conversation about the realities of going into business with someone on your team, and the things you need to think through before taking that next step. Here to help you build a practice you can’t stop smiling about 😍 Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.

    80. Before You Go Into Business With a Team Member, Listen to This

  3. Jul 26

    79. The Static Diary: The Secret Sauce to my Personal Private Practice Success

    Send us Fan Mail In Episode 79, Gerda shares one of her biggest “behind-the-scenes” success tools. A tool she’s relied on since 2012 and credits as a major contributor to her personal and business growth: The Static Diary. If you've ever finished a day wondering where the time went, constantly feel like you're reacting instead of leading, or can't seem to find time to work on your practice, this episode is your invitation to stop guessing what you should be doing each day and start creating the space to actually work ON your practice, not just IN it. In this episode, Gerda explains the difference between a static diary and a dynamic diary and why both are essential for a successful practice. She walks you through the exact process she uses to map business functions, allocate realistic time pockets, and turn priorities into scheduled actions, so goals don’t just live on paper, they actually get implemented. In this episode, you will learn (among others): What a static diary is, and why Gerda believes every practice owner (or practice leader) needs one.The difference between a static diary vs a dynamic diary, and why both are essential in allied health.The step by step process of creating a static diary that aligns with your business goals, priorities, and how you work best.Who this episode is for: Practice owners who feel overwhelmed by the endless list of things they need to get done.Business owners who want more structure and consistency in their week.Leaders who want to create a sustainable way of running and growing their practice.Tune in for a practical and empowering episode that will help you step off the hamster wheel, stop chasing your never-ending to-do list, and create the structure you need to lead your practice with more clarity, focus, and intention. Here to help you build a practice you can’t stop smiling about 😍 Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.

    79. The Static Diary: The Secret Sauce to my Personal Private Practice Success

  4. Jul 12

    78. The HR Advice ChatGPT Can't Give You | Interview with Melissa Langton

    Send us Fan Mail In Episode 78, Gerda explores one of the biggest challenges practice owners face as they grow their teams: navigating HR with confidence. Let’s be honest… HR can feel overwhelming. From changing legislation and compliance requirements to managing people, expectations, and workplace culture, it’s easy to find yourself tempted to type a HR question into ChatGPT (or ask a Facebook group) hoping for a quick answer, while still lying awake at night wondering, “Am I doing this right?” So, how do you create a workplace that ACTUALLY supports your team, protects your practice, and sets you up for the future? Well… this episode is here to help.  Joining Gerda is Melissa Langton from Exceler8 HR, who shares her insights into the HR foundations every practice owner needs to understand, why people management is a critical part of future-proofing your practice, and how to move from feeling uncertain about HR to feeling confident in your decisions. In this episode, you will learn (among others): Why HR problems happen & how to set clearer team expectations.The simple leadership phrase that can save you from saying the wrong thing.The biggest HR myths and challenges practice owners face, including psychosocial safety and AI.The hidden costs of poor HR, and why leadership and culture matter.Who this episode is for: ✔ ️Practice owners growing a team who want to feel more confident managing people. ✔ Business owners who feel unsure about HR, compliance, and keeping up with changing requirements. ✔ Leaders who want to build a supportive team culture that aligns with their practice vision. Tune in for a practical and insightful conversation that will leave you feeling more grounded, more confident, and clearer on what HR support should actually look like, beyond what a bot can generate. Here to help you build a practice you can’t stop smiling about 😍 Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.

    78. The HR Advice ChatGPT Can't Give You | Interview with Melissa Langton

  5. Jul 8

    77. Build an AI Marketing Assistant that Actually Sounds Like You | Interview with Nina Huchthausen

    Send us Fan Mail In Episode 77, Gerda explores one of the biggest conversations facing private practice owners right now: AI and what it means for your practice.  With so much noise, excitement, and uncertainty around AI, it’s understandable if you’re feeling a little unsure about where to start (and let’s be honest… there’s a LOT of “AI advice” out there right now). And you’re probably thinking….Do you embrace it? Ignore it? Experiment with it? And how do you make sure you’re using it in a way that actually supports your practice? Well…. This episode is here to help answer all those questions.  Joining Gerda is Nina Huchthausen from Set to Growth and the AI Corner Club, who shares her insights into how practice owners can start thinking differently about AI and the role it can play in their business to create more time, capacity, and ease.  In this episode, you will learn (among others): What AI actually is, what it isn’t, and why knowing the difference matters.Understanding the difference between building an AI Assistant VS simply asking ChatGPT random questions.How to use AI in your marketing, but in a manner that actually sounds like YOUR brand voice and without the usual AI tropes.How to embrace AI in your practice ethically, strategically, and without losing the human connection your clients value.Who this episode is for: ✔️ Allied health practice owners who are excited about using AI to strengthen the marketing function within their business.  ✔ ️ Practice owners who want to understand how AI can improve their business efficiency without compromising their client data, brand and reputation. ✔ ️ Practice owners who keep hearing about AI, but aren’t quite sure where to start. Tune in for a practical and thought-provoking conversation that will help you move past the hype and uncertainty around AI, and start thinking about the actual REAL possibilities it could create for your practice. Here to help you build a practice you can’t stop smiling about 😍 Nina's Contact Details: Nina Huchthausen | Set to Growth E: nina.h@settogrowth.com W: https://settogrowth.com/ Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.

    77. Build an AI Marketing Assistant that Actually Sounds Like You | Interview with Nina Huchthausen

  6. Jul 5

    76. The Simple Exercise that could Save your Practice Thousands

    Send us Fan Mail In Episode 76, Gerda kicks off the new financial year with a look at what’s changing for private practice owners from 1 July 2026, and why business finances can’t be something you just “get to later”. Maybe your practice looks fine on the surface, but the numbers feel messy or unclear. Or maybe you already know things are getting tighter, but avoiding your expenses feels easier than dealing with it. Either way, Gerda’s message is simple: AVOIDING IT, DOESN’T FIX IT… it just kicks the can down the road. So, instead of panic or reactive cost-cutting, Gerda introduces the Expense Audit - a simple way to review your spending, get clarity, and make better decisions about which expenses are supporting your business and which isn’t. In this episode, you will learn (among others): Why reactive cost-cutting can hurt your business and what to do instead. Three key questions that will completely change how you evaluate every expense. How to spot the “hidden cost” of decisions that look cheap on paper.Who this episode is for: ✔  Practice owners who want to start the new financial year with more clarity and less stress when it comes to their business finances. ✔️Allied health professionals who want a practical approach to making better financial decisions. Tune in for a practical, eye-opening episode that will help you feel more in control of your numbers heading into the new financial year.  Here to help you build a practice you can’t stop smiling about 😍 Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.

    76. The Simple Exercise that could Save your Practice Thousands

  7. Jun 28

    75. Why '100% Utilisation' Is Actually a Red Flag

    Send us Fan Mail In Episode 75, Gerda unpacks one of the most commonly used (and most commonly misunderstood) terms in private practice, being utilisation rates. If you’ve ever heard this concept mentioned and thought, "hang on… are we actually all talking about the same thing?”, then this episode is for you. Across allied health, the definition of utilisation rates can vary depending on your discipline, business model, and even how your team uses the term internally (and yes… this is often where confusion starts). In this episode, Gerda breaks down why those differences exist, how they shape expectations around productivity and performance, and why getting clear on what “utilisation” actually means is so important. In this episode, you will learn: Why utilisation rates are defined differently across allied health practices.The difference between utilisation as a percentage-based target VS a fixed requirement.How utilisation rates link to KPIs and shapes expectations around team productivity.Why unclear definitions can lead to misalignment in expectations, and what clear utilisation actually looks like in a sustainable practice.Who this episode is for: Group practice owners wanting clearer team productivity expectations.Allied health business owners unsure what “good utilisation” looks like.Leaders wanting a more realistic and sustainable approach to KPIs and billable expectations.If you’ve ever been unsure whether your team is underperforming, overperforming, or just working off a different definition of “utilisation,” then this episode will help clear the confusion and reset expectations. Here to help you build a practice you can’t stop smiling about 😊 Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.

    75. Why '100% Utilisation' Is Actually a Red Flag

  8. Jun 14

    74. The 10 Green Flags That Tell Me Your Practice Is Ready for Google Ads

    Send us Fan Mail In Episode 74, Gerda tackles one of the most talked about (and often misunderstood) growth tools in private practice being Google Ads. More and more practice owners are asking the same question….  “Are Google Ads actually worth it?”  This episode cuts through all of that noise and gets straight to what actually matters, with Gerda sharing her perspective on when exactly Google Ads can be an incredibly EFFECTIVE growth tool and when it can quickly become an EXPENSIVE mistake.  Gerda breaks down the 10 key signs that show when a practice is truly ready to make Google Ads effective and it starts wayyyy before ads ever go live. In this episode, you will learn: The 10 green flags that indicate your practice is ready for Google Ads.Common operational gaps that can negatively impact ad performance and ROI.Why enquiry handling (and what happens after an enquiry) matters just as much as getting one.Who This Episode Is For: Practice owners considering Google Ads as a growth strategy.Group practice owners focused on wanting to make more confident marketing decisions and improve ROI.If you've been wondering whether Google Ads are the missing piece in your growth strategy, then this episode will help you determine whether your practice is truly ready or whether there are more important foundations to strengthen first. Here to help you build a practice you can't stop smiling about 😍 Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap. Follow the Private Practice Success Facebook PageFollow Gerda on InstagramConnect with Gerda on LinkedINJoin the Private Practice Success Facebook Group - exclusive to practice owners.Email Gerda directly at gerdam@private-practice-success.comOrder your hard copy of Gerda's book, The 7-Figure Practice HERE.Ready to work with Gerda? Send in your details HERE and she will be in touch.

    74. The 10 Green Flags That Tell Me Your Practice Is Ready for Google Ads
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Private Practice Specific Business Coaching, Mentoring & Consulting for Allied Health Business Owners.

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