The Pro Church Tools Show with Brady Shearer Pro Church Tools

There is a step-by-step plan that has already brought 10,000 new people to churches this year. How did that happen? We’re joined by paid ads expert Brady Sticker to demystify online advertising for your church and learn how this happened. We talk about ad targeting, creative, budgeting, and more.
 
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Show Notes:
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- ChurchCandy: https://churchcandy.com/
- Brady Sticker IG: https://www.instagram.com/bradysticker/
- ChurchCandy YouTube: https://www.youtube.com/@bradysticker/
 
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Connect With Brady:
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Instagram: https://www.instagram.com/bradyshearer/
TikTok: https://vm.tiktok.com/pfArcS/
Twitter: https://twitter.com/BradyShearer
The Pro Church Tools Show: https://prochurchtools.com/podcast

The most religious cities in America are places you might suspect. However, there’s a weird addition here - a city in California where nearly 30% are monthly attenders. What city is that? And which cities are the least religious in the country? To help us break it all down we have the preeminent source on data and faith - Ryan Burge from Graphs About Religion.
 
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Show Notes:
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Which Cities are the Least Religious? | Ryan Burge: https://prochur.ch/3Q0xTk5
From Bible Belt to Sunbelt | Darren Dochuk: https://prochur.ch/3vPaivS
The End of White Christian America | Robert P. Jones: https://bit.ly/3UcK7IK
Canadian Social Survey: https://bit.ly/4awUQ6A
David Speed | The Religious Studies Project: https://bit.ly/3vDWnZH
Ryan Burge: http://ryanburge.net/Ryan Burge | Twitter/X: https://twitter.com/ryanburge
Graphs about Religion: https://www.graphsaboutreligion.com/
 
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Connect With Brady:
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Instagram: https://www.instagram.com/bradyshearer/
TikTok: https://vm.tiktok.com/pfArcS/
Twitter: https://twitter.com/BradyShearer
The Pro Church Tools Show: https://prochurchtools.com/podcast

On today's episode, we're answering your questions about improving your church’s photography when faced with less than enthusiastic expressions and whether each ministry requires its own branding. Additionally, we'll touch on our reflections on the recent Elevation episode and its online impact. This is The April 2024 Mailbag. Let’s dive in.
 
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Table of Contents:
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0:00 - Intro
1:57 - Can you post too many Reels?
7:39 - Thoughts on the reaction to your Elevation episode?
32:28 - Favorite recent tech trend?
41:31 - Tips for how to do social as a worship night ministry?
47:25 - How do you get more diversity in your photos on Sundays?
50:22 - Is it worth changing our church website domain?
56:27 - Why are we getting low views on our Instastories?
58:21 - Average time for church tech tasks?
01:00:39 - Where to place faith formation/religious education on a site?
01:07:59 - How do you maintain a singular visual identity?
01:10:28 - Should church doctrinal beliefs be on a website?
 
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Show Notes:
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- Social Media Trends 2024 | Hootsuite: https://bit.ly/3xpoxbk
 
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Connect With Brady:
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Instagram: https://www.instagram.com/bradyshearer/
TikTok: https://vm.tiktok.com/pfArcS/
Twitter: https://twitter.com/BradyShearer
The Pro Church Tools Show: https://prochurchtools.com/podcast

It's our quarterly look at the social media landscape. What's changing, what's staying the same, and how does it affect your church? One specific design trend is cooking in Spring 2024. Church sermon clips are showing no signs of slowing down - and there's one reason for this that you've probably never thought of. Plus, a new Instagram trend taking the platform by storm. Let's dive in.
 
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Table of Contents:
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0:00 - Intro
1:00 - Vertical video: Same specs, diverse platform cultures.
9:57 - Churches' 'fly on the wall' perspective is becoming more valuable
17:30 - SEND IT BACK: Stop adding audio and decorative trim to your sermon clips
19:56 - High contrast, simple text branded carousels keep winning
30:00 - TikTok's global impact beyond potential bans
36:00 - DM Automation
40:56 - The definition of social media expanding: the old era is dead
47:03 - Social feeds for education
55:04 - CALL YOUR SHOT: Summer Prediction
 
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Show Notes:
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- Start your 30-day free trial (no credit card required) of Nucleus here: https://www.nucleus.church/
 
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Connect With Brady:
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Instagram: https://www.instagram.com/bradyshearer/
TikTok: https://vm.tiktok.com/pfArcS/
Twitter: https://twitter.com/BradyShearer
The Pro Church Tools Show: https://prochurchtools.com/podcast

Gen Z, also known as Zoomers, born between 1996 and 2010, are the first generation to grow up in the smartphone era. Here are 10 stats about Gen Z that churches shouldn't ignore.
 
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Table of Contents:
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0:00 - Intro
2:04 - Bringing Back 90s And Early 00s Fashion Trends And Listening To The Era’s Tunes
6:24 - Interest In Environmental Issues Has Decreased 11% Year-On-Year
13:13 - On Track To Be The Best-Educated Generation Yet
17:26 - Roughly 20% Of The U.S. Population
20:07 - More Racially And Ethnically Diverse Than Previous Generations
27:07 - Least Religious Generation in American History
31:48 - Becoming Less Religiously Identified As Each Year Passes
34:07 - Spends 24-48 Hours Per Month On Tiktok
49:16 - More Likely Than Other Generations To Report Having A Mental Health Condition
58:54 - 98% Of Gen Z Worldwide Own A Smartphone
 
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Show Notes:
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Gen Z and Religion in 2022 | Religion in Public: https://bit.ly/3vY3VWS
What We Know About Gen Z So Far | Pew Research Center: https://pewrsr.ch/4abDzQr
U.S. population share by generation 2022 | Statista: https://bit.ly/3x669Uw
24 Gen Z Statistics That Matter to Marketers in 2024 | Hootsuite: https://bit.ly/4auUmgX
Gen Z | GWI: https://bit.ly/4cxUbTQ
The State of the Culture | Ted Gioia: https://bit.ly/43DgfIY
 
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Connect With Brady:
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Instagram: https://www.instagram.com/bradyshearer/
TikTok: https://vm.tiktok.com/pfArcS/
Twitter: https://twitter.com/BradyShearer
The Pro Church Tools Show: https://prochurchtools.com/podcast

In just four years, a previously unknown church went from 0 to 100,000 YouTube subscribers. Over the past ten months, they've added another 100,000 subscribers, despite their pastor's anonymity. Their remarkable online impact, leading to significant in-person transformations, prompted us to delve deeper into their strategies, with the church generously sharing behind-the-scenes insights.
 
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Show Notes:
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- vidIQ: https://vidiq.com/
- TubeBuddy: https://www.tubebuddy.com/
- An Unfiltered Conversation With Mike Todd's Social Media Advisor: https://youtu.be/dUbVt0ec6oQ
- Cornerstone Fellowship with Pastor Allen Nolan: https://www.youtube.com/@allennolan
 
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Connect With Brady:
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Instagram: https://www.instagram.com/bradyshearer/
TikTok: https://vm.tiktok.com/pfArcS/
Twitter: https://twitter.com/BradyShearer
The Pro Church Tools Show: https://prochurchtools.com/podcast