99 episodes

People often ask me: ““What’s the #1 thing that allows product-based entrepreneurs to make that leap from bootstrapped and broke to cash flow positive?"

My answer is always the same:

Learning how to grow their revenue with scientific precision.

So why is it so hard to cross that profit-bridge and start seeing momentum in your cash flow?

The answer is simple.

You can’t build a brand entirely on intuition and gut-feel. You need to know your numbers.

I’ve worked with local start-ups and massive corporate brands like Dove, L’Oreal, Chobani, and Lays. And now, I’m sharing that same magic with you!

Tune in to learn how data-driven brand obsession is your ticket to new heights in your business (and your sales!) You’ll hear a mix of my handpicked guest experts, live consulting calls, and my everyday musings based on my many years in the biz.

Learn from my mistakes, celebrate my clients’ successes, and get excited for what comes next. The best is yet to come!

The Product Entrepreneur Podcast Maureen Mwangi

    • Business
    • 5.0 • 21 Ratings

People often ask me: ““What’s the #1 thing that allows product-based entrepreneurs to make that leap from bootstrapped and broke to cash flow positive?"

My answer is always the same:

Learning how to grow their revenue with scientific precision.

So why is it so hard to cross that profit-bridge and start seeing momentum in your cash flow?

The answer is simple.

You can’t build a brand entirely on intuition and gut-feel. You need to know your numbers.

I’ve worked with local start-ups and massive corporate brands like Dove, L’Oreal, Chobani, and Lays. And now, I’m sharing that same magic with you!

Tune in to learn how data-driven brand obsession is your ticket to new heights in your business (and your sales!) You’ll hear a mix of my handpicked guest experts, live consulting calls, and my everyday musings based on my many years in the biz.

Learn from my mistakes, celebrate my clients’ successes, and get excited for what comes next. The best is yet to come!

    #99 Q1 Sales Don't Have to Suck! Ditch the One-Size-Fits-All Trap (and Watch Your Profits Soar)

    #99 Q1 Sales Don't Have to Suck! Ditch the One-Size-Fits-All Trap (and Watch Your Profits Soar)

    If you’re bracing for poor sales in Quarter 1 this year, then I need to tell you:
    Inevitably low Q1 sales are a myth. 
    “But Maureen,” I hear you say, “everyone says that Q1 sales are always low. My market is dead right now!”
    Trust me, I’ve been there. Q4 is full of a lot of highs (thanks, Black Friday + Cyber Monday), so we’re used to seeing things cool off a bit right after. 
    But the fact that Q1 sales have to be poor is a self-fulfilling prophecy—and something that’s fixable!
    In this week’s podcast episode, I’m going to be covering some of the reasons why people think Q1  sales should suck,  but also really talk about what are the things that you need to do to unlock consistent, year-round sales. 
    Let’s talk about: 
    ➡️ Why you’re only making money during two seasons (and how to fix it)
    ➡️ How to make cultural moments that trigger purchasing decisions for your  customer
    ➡️ Designing a selling cycle in Q1
    ➡️ Optimizing your new product release timeframe
    And more!
    Here’s the good news: 
    Most of my clients make money in Q1. 
    Your bills happen every month—so should your sales!
    Not only does it give you peace of mind, but making sales in Q1 via clear and magnetic brand positioning helps you stand out during ALL campaign seasons—which means you’ll stand out in even the most saturated markets. 
    ✨ FREE TRAINING:
    Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
    ✨ WORK WITH MAUREEN:
    Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 
    ✨ CONNECT WITH MAUREEN:
    🖥  Website: Startward Consulting
    📷  Instagram: Follow Me On Instagram
    📷 Youtube: Subscribe To Youtube Channel

    • 20 min
    #98: Make It Bigger: Transitioning To Product-Based Entrepreneurship With The CEO Of Necessary Nutrition

    #98: Make It Bigger: Transitioning To Product-Based Entrepreneurship With The CEO Of Necessary Nutrition

    Growing up, Robin’s mother always told her to “take what I have and make it bigger”. 
    First, she put that advice to work 15 years ago by getting serious about nutrition. 
    She went from being prediabetic, overweight, and clueless about nutrition to fully discovering just how powerful food was—and making it her life’s mission to reach others how to use food and nutrition to build their bodies for the better. 
    Hence, Necessary Nutrition was born!
    Robin started out Necessary Nutrition as a service-based brand, but over time, she had a dream to shift to a produce-based business: one that put her Vitamin D3 line on display. 
    But product-based brands are a whole other beast—one that Robin was completely inexperienced with. 
    So where to start? 
    That was the big question!
    In this week’s podcast episode, we’re diving into Robin’s brand journey, including:
    ⭐How she broke through the noise in her industry and doubled her following on social media
    ⭐How she raised her prices—and got more sales and confidence in the process
    ⭐How she got more effective with her time, her energy, and her mindset
    And more!
    If you want predictable sales and predictable income, then you have to hear Robin’s story—so tune in today!
    ✨ FREE TRAINING:
    Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
    ✨ WORK WITH MAUREEN:
    Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 
    ✨ CONNECT WITH MAUREEN:
    🖥  Website: Startward Consulting
    📷  Instagram: Follow Me On Instagram
    📷 Youtube: Subscribe To Youtube Channel
     

    • 41 min
    #97 From Likes to Sales: Learn How To Turn Your Followers Into Sales

    #97 From Likes to Sales: Learn How To Turn Your Followers Into Sales

    Your follower count on social media is climbing. 
    Your site is getting hits. 
    Likes, comments, and shares are rolling in. 
    And yet, no matter how good those numbers are, they’re not turning into conversions.
    Attention is great, but it can’t pay your bills.
    You need sales. And now, I’m here to tell you how to get them!
    In this week’s podcast episode, we dive into the first part of a two-part series on this meaty topic, AKA: how you can turn your window-shoppers into repeat customers. 
    There may be a few reasons that the people who follow you are not taking the next step yet, and we’ll cover a few of the big ones, including:
    💥How to build up the type of connection your clients will respond to the most
    💥Knowing and communicating your customers’ psychological and buying triggers
    💥Making content with strategic intention 
    And more!
    It’s time to make all your hard work start to—literally—pay off! 
    ✨FREE MASTERCLASS: THE SECRET PSYCHOLOGY OF YOUR  SHOPPER
    Learn How to Use The Secret Psychology of Shoppers to Get More Sales!  Three Easy Ways to Get Customers to Start Picking Your Product instead of the Other Brand! www.startwardconsulting.com/webinar
    ✨ FREE TRAINING:
    Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
    ✨ WORK WITH MAUREEN:
    Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 
    ✨ CONNECT WITH MAUREEN:
    🖥  Website: Startward Consulting
    📷  Instagram: Follow Me On Instagram
    📷 Youtube: Subscribe To Youtube Channel

    • 27 min
    #96: How to Align Your Brand, Business, and Marketing Strategies To Achieve Your eCommerce Annual Goal

    #96: How to Align Your Brand, Business, and Marketing Strategies To Achieve Your eCommerce Annual Goal

    So many entrepreneurs get scared of looking at their numbers. It’s frustrating,  it’s disheartening, and it can even be paralyzing. 
    If this sounds like you, then I have to ask you: . 
    What if you could get excited to look at your numbers every month—BEFORE those major sales start to come in?
    What if looking at your numbers could feel you with hope, energy, and excitement? 
    What if everything just stopped feeling like a slog and more like the start of something new?
    And now, you don’t have to do it alone!
    In this week’s podcast episode, we revisit session #3 of our Big Brand Academy to dive into how to use your numbers to reach those goals for your brand, including: 
    ⭐The 4 Numbers you need to track so you can stop relying on push tactics (i.e. inflated marketing budgets, adding more influencers, etc)
    ⭐Demystifying the data dashboard (so you know what to look for) 
    ⭐Walkthrough a simulation to help you see in real time how to maximize revenue, drive new growth, and defend against competition 
    Crunching your numbers sounds painful. It can feel painful at first. But with practice—and a little guidance from yours truly—your numbers can empower you to make strategic decisions. Those decisions give the control back to you—where it belongs!
    ✨FREE MASTERCLASS: THE SECRET PSYCHOLOGY OF YOUR  SHOPPER
    Learn How to Use The Secret Psychology of Shoppers to Get More Sales!  Three Easy Ways to Get Customers to Start Picking Your Product instead of the Other Brand! www.startwardconsulting.com/webinar
    ✨ FREE TRAINING:
    Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
    ✨ WORK WITH MAUREEN:
    Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 
    ✨ CONNECT WITH MAUREEN:
    🖥  Website: Startward Consulting
    📷  Instagram: Follow Me On Instagram
    📷 Youtube: Subscribe To Youtube Channel
     

    • 27 min
    #95: How To Speak To Your Ideal Client

    #95: How To Speak To Your Ideal Client

    Have you ever tried to make friends as an adult?
    It kind of sucks!
    Things just seemed so much easier as a fourth grader. You shared your juice box, told each other your favorite animal (unicorns, duh) and then BAM, you were bonded for life. 
    When did things get so complicated?
    It’s hard enough to make connections in your personal life, but the stakes are ramped up even more when your business is on the line. 
    Now, you don’t want to make friends with just anyone. 
    You wanna talk to your ideal client.
    The one who is right in the middle of the problem your product solves. The one that eats, sleeps, and breathes the lifestyle your product enables. The one who will rave to anyone who will listen about how everyone needs to try your product—because their life has been transformed overnight. 
    Finding your ideal client is one thing. Speaking to them is a whole other ball game. 
    So once you find them…how do you start the conversation?
    In this week’s podcast episode, we’re diving into:
    👉How to see the world through your ideal client’s eyes
    👉Crafting content that draws in the RIGHT audience
    👉How to use social proof to back up your branding
    And more!
    One thing that becomes easier in adulthood is making the RIGHT kind of friends. 
    Because YOU get to choose!
    So tune in to see how you can form some new and exciting connections for your brand—unicorns and all. 
    ✨ FREE MASTERCLASS: THE SECRET PSYCHOLOGY OF SHOPPER 
    Learn How to Use The Secret Psychology of Shoppers to Get More Sales!  Three Easy Ways to Get Customers to Start Picking Your Product instead of the Other Brand! www.startwardconsulting.com/webinar
    ✨ WORK WITH MAUREEN:
    Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 
    ✨ CONNECT WITH MAUREEN:
    🖥  Website: Startward Consulting
    📷  Instagram: Follow Me On Instagram
    📷 Youtube: Subscribe To Youtube Channel

    • 20 min
    #94: Dreams Do Come True: From Inconsistent Sales To Consistent Daily Sales With CEO Of Glow Village

    #94: Dreams Do Come True: From Inconsistent Sales To Consistent Daily Sales With CEO Of Glow Village

    What would it take for a mother of three and registered nurse to transition into full-time entrepreneurship? 
    Just ask my friend Maame!
    Maame is the founder of Glow Village, a beauty brand for the wellness-conscious. 
    She’s also a teacher, mother to three wonderful kiddos, and an RN to boot. 
    When we met her, her brand was ten years in the making. And yet, she hadn’t gotten nearly as far as she had hoped. 
    Over the past decade, she had started over and over again. 
    She always threw herself in 100%. She had a passion for this that refused to quit. But no matter how much of a research rabbit hole she went down, or how much she invested into her products and marketing, the needle refused to move. 

    Like many of my other clients, Maame really saw herself in my content, but wasn’t sure if she could make that leap yet. 
    But after seeing her mindset shift from just listening to the podcast, she knew she had to give this a real shot: and the rest is history!
    In this week’s podcast episode, we talk about Maame’s brand journey, including:
    Owning her “small but mighty” business status and adopting imposter-syndrome-proof outlook
    Not just acting, but feeling like a CEO—to the point where she confidently turns down offers that don’t fit her business
    How echoing her brand messaging from the roots to the rafters helped her feel better in her own brand skin 
    And more!
    Today, Maame glows with pride when she talks about her brand. 
    In the past year, she estimates her growth at 300% (or more!)
    Not only that, but she even turned down a retailer’s offer—something she never would have imagined before she started with me—because she knew her business had way more to offer. 
    Now, Maame doesn’t just have the passion—she has the means to do something about it. 
    If what we share reasonates, give this episode a share and like, don't forget to leave us a review! 
    ✨ FREE TRAINING:
    Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
    ✨ WORK WITH MAUREEN:
    Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 
    ✨ CONNECT WITH MAUREEN:
    🖥  Website: Startward Consulting
    📷  Instagram: Follow Me On Instagram
    📷 Youtube: Subscribe To Youtube Channel

    • 40 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

Flo Stacy ,

Business Expertise!

Maureen is the wise expert business owners need to listen and learn from throughout their business journey! She is a genuine and earnest guide with loads of advice that help you hone in on the right mindset, marketing, and methods needed for success!

DianaSimp ,

So much truth and tough love!

I am a first time listener and this podcast is so good! Maureen is a great speaker and tells it how it is. Product based businesses need her message as well as any business.

Robin, Nutritionist ,

This Podcast is a Gem!

Maureen speaks with authenticity and wisdom. If you have a product this is a podcast you want to subscribe too. Each episode has massive value! She absolutely knows her stuff!

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