313 episodes

Sean Boyce from NxtStep shares the latest B2B SaaS strategies to help you succeed. The show covers everything from identifying problems worth solving to scaling B2B SaaS businesses. Sean will walk you through what he is building in real-time and share those results with you so you can learn from his successes (and failures) and apply what works to your B2B SaaS to generate real results.

The Product Launch Podcast Sean Boyce

    • Technology
    • 5.0 • 2 Ratings

Sean Boyce from NxtStep shares the latest B2B SaaS strategies to help you succeed. The show covers everything from identifying problems worth solving to scaling B2B SaaS businesses. Sean will walk you through what he is building in real-time and share those results with you so you can learn from his successes (and failures) and apply what works to your B2B SaaS to generate real results.

    Scaling Startups Your Way: Melissa's Real-Tech Talk

    Scaling Startups Your Way: Melissa's Real-Tech Talk

    Join Sean and tech whiz, Melissa Kwan, as they unravel the allure and struggles of bootstrapping startups. Melissa dives into founding eWebinar and transforming pains into gains, all while crafting a business that perfectly suits her digital nomad lifestyle. She drops valuable gems on pricing pitfalls and the underrated power of slow growth. Don't miss these candid confessions!

    Here are a few of the topics we’ll discuss on this episode of Product Launch Podcast:

    Bootstrapping is a lifestyle, not just finance.Price on value, not just to compete.Growth is slow and steady, not instant.Solving personal problems can fuel success.Grandfathered pricing can be a trap.
    Resources:
    eWebinarNxtStepPodcast Chef
    Connect with Melissa Kwan:
    LinkedIn
    Connect with our host, Sean Boyce:
    LinkedInEmail
    Quotables:
    13:33 - Sean: So I'd love to hear you talk a little bit about why that strategy makes the most sense for you and how it compares to basically whatever type of situation you may have found yourself in if you were fundraising instead.Melissa: Yeah so my first company was Bootstraps because I didn't know that raising money existed so this was 13 years ago like all the tech stars and Y Combinators came after that like shortly after that. But like you know I'm from Vancouver so it wasn't a big tech community right back then it was just meetups and then I guess along the way I learned that you know people raise money and build companies on other people's money which actually seemed pretty cool at the time but I didn't really understand that concept.5:44 - I think when you build a company it becomes so much of your life and you're spending so much time on it that you have to start with what makes you happy first. And that's what I didn't do in my previous two startups I was like this is an idea it makes money, let's do this. But for 10 years I was always discontented and frustrated because I didn't start from a place of love I guess, like and love for myself.05:48 - So coming to eWebinar I didn't choose eWebinar as a business. I really sat down and I wrote 10 non-negotiables that I had to have in my next business so things that made me happy. For example, I have to have a completely remote team of contractors because I know I'm not really great at managing people hiring and firing and having those tough conversations I wanted a product that could be sold 100% through the internet I was so sick of going to conferences and sitting at booths and doing face-to-face meetings.03:10 - So I ended up living the problem of doing you know repetitive trainings and onboardings and always wondered why there wasn't an incredible product that solved that problem. And I think being able to build a company that solves a problem that I know so well and one that I feel really connected to because you know freedom has always been my number one priority and that was a problem that was restricting me from living my life cause I was also also digital nomadding.08:30 - And if you think about those things like Alibaba, for example, was like the eBay of China right. They didn't need to show the world eBay was successful eBay was already successful, like Word for example was not the first Word software so it's kind of along the same line. So I think first is like make sure it's something that makes you happy that you want to work on and especially if you're a bootstrap company don't go and try and start a blue ocean opportunity unless you know exactly what you're up against. Find something that you know you can improve and make that your business and you can probably cut down on at least two or three years of trying to get something new out there on the market.
    Free Email Course
    How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaasConnect with Sean
    Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepseanConnect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/Notes generated by Podcast Show N

    • 40 min
    From Side Hustle to Tech Stardom: The PickFu Story

    From Side Hustle to Tech Stardom: The PickFu Story

    Dive into the journey of John Li, PickFu's co-founder, as he switches from tech giant to startup maven, revealing how keen insights and customer feedback fuel software success. Discover how PickFu's savvy use of AI revolutionizes consumer research, making it a game-changer for all seeking market savviness.

    Here are a few of the topics we’ll discuss on this episode of Product Launch:
    Insights on finding product market fit.AI integration and the future of PickFu.Co-founders quit Big Tech jobs.PickFu's evolution from side to main.Importance of the qualitative feedback.
    Resources:
    PickFuNxtStepPodcast Chef
    Connect with John Li:
    LinkedIn
    Connect with our host, Sean Boyce:
    LinkedInEmail
    Quotables:
    1:33 - We realized, we quickly realized that doing display advertising is not a fun game. It's not a fun industry to be in. And so we've built a number of products along the way. One of those things along the way that we built was PickFu. So initially Justin and I were trying to figure out ways to get unbiased feedback and also being just two co-founders trying to figure out a tiebreaker. And so being the engineers that we were, we didn't really want to talk to strangers at a coffee shop. So instead we built a tool to help us get unbiased feedback from a whole bunch of strangers on the internet.4:13 - I wish I had a really good answer for you, but I think it was really more about, well, trying to see it as many industries as possible and seeing which ones, which ones got the most value, like which customer segments got the most value from our product. We've always built PickFu, it's a, you know, consumer research platform to make it as simple as possible for anyone to access a pool of consumers to get unbiased feedback for their creatives. So we try to make it industry-agnostic. It still is industry agnostic, but just sort of trying different customer segments like, hey, how do authors like it?8:11 - For other places there might be more dots to connect, in which case it's much harder to make that value prop. Like for example, if you're a game developer, game developers use PickFu, like a kind of like a digital focus group to market test different character designs or different game concepts before launching. Now I think we provide a lot of value in that situation, but it's much harder to make a economic argument at that point. 15:06 - I think we, we try to tell our customers, you know, you want to test before you invest, right? Like, and previously you don't have that capability, but PickFu does give you that opportunity to test the hypotheticals to test in a sandbox. I mean, we have software companies who are using PickFu to test their landing pages, their billboards, their, you know, their Google ads, all of this stuff. Because why wouldn't you wanna know how your market's gonna react before putting, you know, either launching it or putting a whole bunch of paid spend behind it. 21:53 - We hear that a lot from our users is that there's a nice magic moment of when they're actually seeing they, we try to make it easy to set up a poll so it takes like a minute or two, right? And then once you launch it, it goes out, it goes out to the panelists. The crazy thing is that those panelists start responding immediately. So it's almost a game of watching, hey, you know, there's another person coming right now and they're, what are they gonna say about, you know, what are they gonna say about my website or my, you know, or my creatives or so on. And it's, yeah, it's pretty addictive.
    Free Email Course
    How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaasConnect with Sean
    Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepseanConnect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/Notes generated by Podcast Show Notes  (podcastshownotes.ai)

    • 29 min
    Joining Sean's SaaS Community: Free Access Offer

    Joining Sean's SaaS Community: Free Access Offer

    SummaryDive in with Sean as he spotlights the power of SaaS communities! Yearning for your feedback and eager to foster dynamic interactions, he unveils a thrilling offer for listeners to join his nascent community for free. Email or survey, choose your path to shape content that resonates with you. Hit play for an episode that bridges the gap between podcast and participation.
    Key Points
    Build a SaaS community.Sean seeks listener engagement.Free community access offer!Use email/survey to respond.Help shape future content.Quotes
    "I love creating the podcast. I love chronicling the things that I'm doing with my SaaS businesses and sharing those strategies with you. But part of what I don't get is feedback from you and questions from you."Community
    If you're interested in joining the community, email me at sean@nxtstep.io
    Free Email Course
    How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaasConnect with Sean
    Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepseanConnect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/Notes generated by Podcast Show Notes  (podcastshownotes.ai)

    • 5 min
    Marketing in an AI World: Risks & Opportunities

    Marketing in an AI World: Risks & Opportunities

    SummaryDive into AI's rapid evolution with Sean's latest panel experience! Uncover why businesses lag in tech adoption, the SEO balancing act, and making smart tech choices. Plus, learn to leverage AI for operational efficiency and potentially create market-worthy solutions of your own!
    Key Points
    Most businesses lack an AI strategyKeep pace with SEO's AI transformationOvercoming tool selection anxietyAI as a tool for operational efficiencyBuilding and marketing your own AI solutionQuotes
    "It's really interesting to get a sampling from folks out there in terms of where they're at related to artificial intelligence.""My best advice is to keep one foot in the old world and one foot in the new world."
    Free Email Course
    How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaasConnect with Sean
    Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepseanConnect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/Notes generated by Podcast Show Notes  (podcastshownotes.ai)

    • 6 min
    SaaS Strategies in a Crunch: Growth in Tough Times

    SaaS Strategies in a Crunch: Growth in Tough Times

    SummaryDive into the seismic shifts challenging SaaS companies in 2023's economic terrain! Sean unpacks the OpenView Benchmarks report, reveals key survival tactics for SaaS founders and CEOs, and uncovers the profitable edge AI integration offers. Tune in for insider insights to pivot, adapt, and outperform in a financial squeeze!
    Key Points
    SaaS trends from OpenView 2023Economic dip's impact on SaaSAI native companies excelMonetizing AI fosters growthOnly 15% capitalize on AIQuotes
    "'cause it was so cheap to access money. Money was cheap because interest rates were low.""But good news is there are pockets here where performance hasn't just beat expectations, but actually they're growing faster than anticipated.""You have a greater than three times likelihood of being an outlier in that growing faster than a year before if you are an AI native company.""What you need to do is figure out not just how to leverage it appropriately, but you have to figure out how to successfully monetize it.""If you can do that, you can dramatically increase the probability of better financial performance in a more difficult economic climate for your SaaS company."
    Free Email Course
    How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaasConnect with Sean
    Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepseanConnect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/Notes generated by Podcast Show Notes  (podcastshownotes.ai)

    • 7 min
    Stop Managing Passwords: The OTP Revolution

    Stop Managing Passwords: The OTP Revolution

    SummaryJoin Sean as he decrypts the world of design patterns, focusing on the seamless authentication revolution of one-time passcodes (OTPs). Learn why rehashing old methods is out, and how adopting OTPs can be a game-changer for software innovation and security.
    Key Points
    Design patterns simplify innovation.OTPs transform authentication.Password management made obsolete.Exponential improvement with OTPs.Guide to essential design patterns.Quotes
    "What they (design patterns) are essentially is the modern day standard for how something should work.""You punch in your email. If you wanna go that route and it sends you a code, you punch that code in and you're good.""So if you can ever eliminate steps in the process and accomplish multiple things at the same time, that is, and what I refer to as an exponential improvement, or like a 10 x effect could be 10 times better than the previous design."
    Free Email Course
    How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaasConnect with Sean
    Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepseanConnect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/Notes generated by Podcast Show Notes  (podcastshownotes.ai)

    • 6 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

CChelseaRR ,

Engaging and informative!

Sean does a great job telling a story with his clients while providing helpful strategy and advice for business owners. Really enjoy the variety each week learning from different industry experts!

Rkk12 ,

Great for B2B SaaS

Sean does a great job of hosting this podcast which is full of good information. Very relevant to ‘product people’ who are trying to commercialize their SaaS products.

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