73 episodes

This podcast pulls back the covers on being an independent interior design professional. We look at what it really takes to be successful, and how your definition of success is the only one that matters.We dig deep into systems & processes needed to manage this complex business. Not only will we dig deep into the business process, we will explore the mindset it takes to run a business.Through this podcast we hope to educate, collaborate and support you to intentionally design your life and your interior design business.

The Productive Designer Crystal Collinson

    • Arts
    • 5.0 • 6 Ratings

This podcast pulls back the covers on being an independent interior design professional. We look at what it really takes to be successful, and how your definition of success is the only one that matters.We dig deep into systems & processes needed to manage this complex business. Not only will we dig deep into the business process, we will explore the mindset it takes to run a business.Through this podcast we hope to educate, collaborate and support you to intentionally design your life and your interior design business.

    #0073 Cristiana Crin on Hospitality Interior Design Business

    #0073 Cristiana Crin on Hospitality Interior Design Business

    Featured in this week’s episode of The Productive Designer, host Crystal Collinson interviews the Director of Design and Founder of Perpetuum Designs, Cristiana Crin.
    Cristiana was born and raised in Transylvania, traveled the world to find a place that felt comfortable for her to do something different. It took her a few years, but now it’s reality. Perpetuum Design is based in Chicago & London, designing spaces without geographical borders.
    Being organized and systematic creates an assurance from a customer’s standpoint that everything is well taken care of.Your level of service and project management is essential in the design industry.Communication is a significant factor in determining the success of any project.Networking is key to bringing in more businesses.Referrals and repeat clients provide you with the assurance that few can match your unique service.Knowing who to consult with is essential for a designer, as Designer’s we know a little about a lot of things.Having a construction schedule saves so many headaches on a project.So, join Crystal and Cristiana as they discuss her hospitality interior design business.
    Then, “Do something today that your future self will thank you for” and start thinking of unique ways to network in order to grow your business.
    If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcast
    How to reach Cristiana:
    Website: perpetuumdesigns.com    I     Facebook: Perpetuumdesigns
    Instagram: perpetuumdesigns
    Recommended book:
    Think & Grow Rich by Napoleon Hill

    • 36 min
    #0072 How to make your interior design business profitable? with Kimberly Merlitti

    #0072 How to make your interior design business profitable? with Kimberly Merlitti

    Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with the owner of KMM Consulting, Kimberly Merlitti.
    Kimberly has 20 years of experience working in accounting for companies such as Swinerton Builders, WRNS Studio and Martin Group. Her clientele includes a diverse group of service-based companies, with a focus on small interior design, construction, and architectural firms. She is also one of Luann Nigara’s Expert Resource, the leader of the Project Profitability 101 course offered through Luann University.
    People will see that you enjoy what you do when you are passionate about what you do and talk.The number one mistake designers make is not billing all the time they are spending on their jobs.To make your business profitable, you need to bill your rate (not a discounted rate) and you need and track your time.As a CFO, Kimberly takes out the mystery in accounting making it easier to understand.To achieve your desired business results, it requires a two-way effort. A CFO's recommendations can help you increase your business's profitability, but in order to do this you must apply the recommendations and take action.Most Designers find accounting intimidatingKimberly’s goal is to help businesses understand their finances better, and to listen without judgment.A business balance sheet tells you a lot about your business.Be proactive with your business financesDo not ignore money problems, they will only get worse.So, join Crystal and Kimberly as they discuss how to make a business profitable.
    Then, “Do something today that your future self will thank you for” and don’t be intimidated by accounting.
    If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcast
    How to reach Kimberly:
    Website: kmmsf.com    I     Facebook: kimberly.merlitti
    Instagram: Kmmconsulting     I    Assistant email: lexxi@kmmsanfforing.com
    Recommended podcasts/book:
    Book - Why nations fail
    Podcast: Unlocking us     I     Politicology
    Resources mentioned: Project Profitability 101

    • 43 min
    #0071 Growing a Heart-centered Interior Design Business with Jami Sparling

    #0071 Growing a Heart-centered Interior Design Business with Jami Sparling

    Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with the Principal Designer and Creative Director of BryCo. Interiors, Jami Sparling.
    Jami officially turned her lifelong passion for interior design and decorating into a career when she founded BryCo. Interiors in 2019, leaving an 11 year career as a Paramedic, behind. Jami now operates BryCo Interiors alongside her husband Brad, and offers full-Service Interior Design & Decorating in London, ON and surrounding areas. BryCo. Interiors is a heart-centered business with a focus on relationship building.
    Prioritizing client relationships is essential.Deep dive into what interests you.Social Media is an essential tool in growing a business but authenticity plays a significant role in connecting to real people.Consistency in learning and growing are keys to scaling your business to the next level. You have to have a bigger vision of your business than yourself.Build a brand that encourages people to connect to support. Show authenticity, not just focusing on algorithms and marketing.Show you’re vulnerable and that you are a real human behind your projects. Real things connect to real people.So, join Crystal and Jamie as they chat about her journey on building her heart-centered interior design business.
    Then “Do something today that your future self will thank you for” and listen this episode to gain insight on how consistency & authenticity can help you grow your interior design business
    If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcast
    How to reach Jamie:
    Website: brycointeriors.net
    Instagram: @bryco.interiors
    Recommended podcasts:
    Resilient by Design
    AFT Construction
    The lifestyled company
    Resources mentioned:
    Coaching: bryco.coaching

    • 36 min
    #0070 Is your Interior Design Website Working for You? with Katie O'Brien

    #0070 Is your Interior Design Website Working for You? with Katie O'Brien

    Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with brand and website designer, Katie O’Brien.
    Katie is an expert problem-solver, and a seasoned entrepreneur. After running a successful coaching business for 4 years, Katie discovered her superpower and passion: building digital presences that support interior designers’ business and lifestyle goals.
    Niching down is a smart move to hone your marketing skills. Having great photos with inadequate copies is a common mistake of an interior design website.An effective interior design website should look as if they’re taking you on a house tour.Ensure that your website is talking to your target customers. Should you have a privacy policy and terms and conditions on your website? Implementing lead magnets is highly recommended to grow and warm up your email list. Simplicity and strategy are essential in building your website. Always be of service. So, join Crystal and Katie as they chat about must haves for your interior design website.
    Then “Do something today that your future self will thank you for” and make sure you website is working for you and not against.
    If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcast


    How to reach Katie:
    Website: katieobrien.com 
    IG: @katieobrienwebdesign


    Recommended podcasts:
    Profit is a choice
    Talk Copy to Me
    Go Pitch yourself

    • 41 min
    #0069 TPD chats with Allison Andrew-Harris about Working with Trade Only Furniture Business

    #0069 TPD chats with Allison Andrew-Harris about Working with Trade Only Furniture Business

    Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with co-owner and Director of Designer + Trade for CF Interiors Allison Andrew-Harris.
    Allison is no stranger to the furniture game. In 1979, her father opened a furniture store on the South Granville slope, where Allison found herself working in her early teens alongside her two brothers. Allison now oversees the Design + Trade Division of the company, ensuring interior designers across the country have all the tools they need to make furniture and lighting sourcing as easy as possible.
    Be confident in a male-dominated industry. Focus on your area of expertise. Making furniture buying for designers easy and more appealing..Interior Design is 20% creative and 80% administrative.Looking for international furniture suppliers?There are so many more opportunities that have opened up with the acceptance and frequent ways of working virtually Traveling alone helps you build confidence.Love what you do.So, join Crystal and Allison as they chat about how Allison manages their furniture business in a male-dominated industry.
    Then “Do something today that your future self will thank you for” and visit Allison's website that will provide a one-stop shop for every designer’s trade and logistics needs.
    If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcast


    How to reach Allison:
    Website:  cfinteriors.ca ↔ IG: @allisonandrewharris


    Recommended podcasts : Business of Design ↔ In the House ↔ Second Life
    Recommended Books : 
    Where the Crawdad Sing by Delia Owens
    The Nightingale by Kristin Hannah

    • 29 min
    #0068 What is a visibility strategy, with Kim Kuhteubl

    #0068 What is a visibility strategy, with Kim Kuhteubl

    Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with the author, award-winning Producer and Strategist, Kim Kuhteubl.
    Kim founded MeByDesign, an idea boutique for the home industry a decade ago, and has worked with design entrepreneurs in the United States, Europe, and Canada. Her clients have been featured in publications like Architectural Digest, New York Times, Elle Decor, House & Garden (UK), and featured on network and cable television. 
    Visibility is not all about having a great website and a brand logo. It means having an intangible aspect of being available. Expand your reach, consider collaborations with other designers. With experience, you will be able to hone in on what you like to do, this will help you focus in and niche downYour particular type of leadership style, structures your business and influences how you interact with the people around you.Critical point in visibility strategy for designers is to choose psychographic instead of demographic only. You need to know who your ideal client is and where they get to know you. You focus on clients that you love to work with.So, join Crystal and Kim as they discuss visibility strategy to sustain your business and start building your legacy.
    Then “Do something today that your future self will thank you for” and get Kim’s latest digital offering, to strategically structure your business to earn more.
    If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcast


    How to reach Kim:
    Website: mebydesign.com  ↔   Instagram: @mebydesigntv


    Recommended podcasts :
    On being  ↔  99 percent invisible  ↔  Voice Lessons


    Resources mentioned:
    Designer Smartcuts - 30 days of transformation designed to help interior designers strategically structure their business to earn more

    • 34 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

@kimstewinspired ,

Inspiring tips for your design biz

Love all the inspiring tips that Crystal and her guests share for interior design biz owners…especially #62 in productivity with Amber De La Garza.
Kim & @ThePodwizeGroup

Ingridporter ,

Thank you, Crystal!

If you are looking for a great podcast to help you get your interior design business up and running, look no further. Crystal has put together all the insider information you need to be productive in your business. She gives a peek behind the curtain and delivers straight talk.

fishpay ,

The Productive Designer

Wonderful podcast full of valuable information presented in a very human centric delivery and very much time related! Can’t wait to hear more.

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