93 episodes

The Profit Express tackles all topics from Sales and Marketing to Entrepreneurship and beyond! Each week he interviews some of businesses most exciting and successful authors, entrepreneurs, and celebrities.

The Profit Expres‪s‬ Tim Healy

    • Entrepreneurship
    • 5.0 • 16 Ratings

The Profit Express tackles all topics from Sales and Marketing to Entrepreneurship and beyond! Each week he interviews some of businesses most exciting and successful authors, entrepreneurs, and celebrities.

    Hilary Topper: Creating Your Social Media Strategy

    Hilary Topper: Creating Your Social Media Strategy

    Facebook. Instagram. LinkedIn. TikTok. Today, it seems like there’s an endless number of social media to join. We follow friends, entertainers, and companies, trying to make our pages stand out from the rest. But how do you set yourself apart from competing businesses? My guest today knows how important it is to have the right social media strategy in place.

    My guest today is Hilary Topper. She is a blogger, writer, podcaster, and triathlete. She is also a marketing maven who is here to help all of us build a social media strategy for our brands.

    This week’s episode of The Profit Express is brought to you by Corbett Public Relations, Promoting and Protecting Businesses and Brands for over 30 years.

    The HJMT Brand

    Hilary is a blogger, podcaster, writer, triathlete, traveler, and a music lover. As she explains at 5:40, it is important that her brand represent all of these facets of her personality. Many business owners choose to let their PR person be the one to face the world, but it is impossible for customers to get a sense of who you are that way. There is an old adage that rings true: “We do business with people we know, like, and trust.”

    Setting Yourself Apart

    There’s millions of people on social media, and standing out amongst a crowd can be a daunting task. At 8:50, Hilary offers some advice to people who think their chosen industry is too “boring” to appeal to a wide audience. She uses the example of a client who put a unique spin on her legal business. Think about what you love and are passionate about and turn it into your own brand.

    Content, Content, Content

    Since 2010 when she launched the Triathlete’s Diary blog, Hilary has created unique content – a lot of it. Listen at 14:40 as Hilary speaks about the importance of following a content schedule. She recommends blogging at least one a week to make it obvious to your readers that you are serious. It all comes down to figuring out why you are doing this, and what you hope to get out of it.

    Creating Your Strategy

    The Profit Express is now on Instagram! This was the first time Tim was on the social network, and like many, he found himself overwhelmed by all of the content. He watches what Hilary does, and is in awe over how she is able to put herself out there.

    At 21:25, Hilary talks about some ways for brands to start branching out on social media for the first time. She believes you must be transparent and try to connect with people. Try promoting different products or services. Run a giveaway. Research hashtags and comment on other posts that use them. Even if you hire a professional to manage your social media strategy, you still have to be involved. It takes time and a lot of work to grow a following.

    Best Brand Examples

    Chances are, you follow several brands online, all with their own social media strategy. But who is doing it the best? Listen at 36:03 as Hilary discusses some of her favorite brands on social media. What sets these brands apart? They work hard to get an emotion out of their followers – even laughing or crying will result in interaction and engagement.

     

    Download more episodes of The Profit Express to help inspire you as you take on the battle for business, and subscribe to The Profit Express on YouTube for exclusive video content.

    • 56 min
    Building an Online Community: Alyssa Guidice of Dine-LI

    Building an Online Community: Alyssa Guidice of Dine-LI

    Whether you use a laptop, cellphone, or tablet, you always connect with others online. While social media continues to grow, many people have begun to search for more of a community than they can find on their feeds.

    My guest today knows a lot about building an online community – her Facebook group, Dine-LI, has nearly 27,000 members. She is Alyssa Guidice, and she is here to talk about how she has achieved these numbers, all with $0 for a marketing budget.

    This week’s episode of The Profit Express is brought to you by Corbett Public Relations, Promoting and Protecting Businesses and Brands for over 30 years.

    A Background in Food

    Dine-LI was started to connect food and beverage businesses with consumers under one platform. Alyssa knows a thing or two about the food industry, having worked in it for more than 10 years.

    At 4:55, Alyssa discusses her background. While in college to become a history teacher and working as a cashier at an Italian supermarket, she knew food would always be there. She switched to a culinary program, and eventually worked her way into a position in the wine industry…which she hated.

    Creating Dine-LI

    The food industry is an increasingly popular source of employment. However, as Alyssa explains at 8:50, it is often overlooked. Workers don’t have a normal schedule, the holidays are crazy, and it is very easy for one person’s bad day to lead to an unhappy guest. In starting DINE LI with her mom and some close friends, Alyssa is building an online community that connects restaurants and bars with their customers.

    Growing Over Time

    For nearly two years, Dine-LI has grown. Listen at 24:10 as Alyssa discusses how they have been able to sustain the community. One unexpected source of growth? The pandemic. Alyssa has spent countless hours creating a resource to find everything from restaurants offering takeout to places with heaters in their outdoor eating setups. Several times per week, the group hosts a giveaway from local restaurants. All of these steps have made a difference in the Long Island food and beverage industry – and helped grow Dine-LI.

    Making a Difference

    The COVID-19 pandemic has had a devastating impact on the restaurant industry. At 32:18, Alyssa speaks about how Dine-LI has made a difference for restaurants and healthcare workers alike. One of the unexpected positive impact that building this online community has had is through the Dine-LI Gives Back program. Group members donated more than $14,000, which Alyssa paid to local restaurants to supply food for frontline workers.

    Keeping the Vibe Alive

    With so many group members and so much activity, it’s a no-brainer that Alyssa is making some serious money, right? Not so fast. Listen at 45:30 where she discusses her decision to not monetize Dine-LI. Alyssa has seen how monetizing Facebook groups has changed the vibe of the group, and in building an online community, she is only willing to change things around for something right.

     

    Download more episodes of The Profit Express to help inspire you as you take on the battle for business, and subscribe to The Profit Express on YouTube for exclusive video content.

    • 56 min
    How to Hustle: Brandon Steiner

    How to Hustle: Brandon Steiner

    Success takes more than just hard work and luck. You have to know how to hustle. My guest today has built his career on hustling hard.

    My guest today is Brandon Steiner, a titan in the sports memorabilia industry. Brandon is a sports marketer, and is the founder and former CEO of Steiner Sports. He is here today to tell stories on how to hustle to push yourself to achieve your wildest dreams.

    This week’s episode of The Profit Express is brought to you by Corbett Public Relations, Promoting and Protecting Businesses and Brands for over 30 years.

    “You Gotta Have Balls”

    Brandon’s first book, You Gotta Have Balls, offers some key advice to people of all ages. Listen at 5:30 as he details this advice. Brandon believes that you have to be fearless in life, and never play small. So many people achieve a small amount of success, and they stop short of their potential to be extraordinary. When you are wondering how to hustle, remember that there is no shortcut to success. There is always more to come.

    Focusing on What is Important

    In 2000, Brandon sold Steiner Sports. While this was a proud moment for him, it also represented one of the lowest feelings he’s ever had. At 9:50, he discusses how despite receiving a large check for the sale, he realized that he had been so focused on being the best businessperson he could be that he didn’t focus on his family and friends.

    “Figure it Out”

    Brandon is the proud father of two children. As a father, he believes in only setting a couple of key rules for his kids. Listen at 24:35 as he talks about one of his most important ones: “figure it out for yourself.” Brandon tells the story of his son needing a ride to school. Rather than just give him the ride, Brandon challenged his son to figure out how to hustle for himself.

    The lesson here is an important one. You won’t always have a ride to where you need to go. When you are faced with a challenge, you need to be ready to figure things out on your own.

    The Importance of Renegotiating Relationships

    As we go through life, we all face changes, especially in our relationships. At 25:30, Brandon discusses how instead of blowing up a relationship, at times, it becomes necessary to renegotiate your friendship. Whether your friend got married, became a parent, or went through another life-changing event, it’s important to remember that things will always change. Sit down with your friend, see how he or she has evolved, and renegotiate the relationship.

    An MVP Lesson

    Today, Brandon is known for being a successful sports marketer. But it took many mistakes for him to get where he is. Listen at 29:40 as Brandon recalls a personal story with Super Bowl MVP Ottis Anderson. Ottis imparted some very important lessons at the start of Brandon’s career, helping him to change his perspective and be prepared for challenges.

    Keep Dreaming

    Brandon achieved success because he knew how to hustle with his great ideas. At 34:35, he talks about why he is a big fan of daydreaming. Brandon believes that everything great starts with a dream. Your dream is the initiator that gets you to your purpose. Don’t be afraid to let your mind wander – dreaming big is an inexpensive way to develop ideas.

     

    Download more episodes of The Profit Express to help inspire you as you take on the battle for business, and subscribe to The Profit Express on YouTube for exclusive video content.

    • 43 min
    Making Financial Literacy Accessible: Jordan Awoye

    Making Financial Literacy Accessible: Jordan Awoye

    Money. We all need dollars and cents to get by, even if we don’t exactly understand what we are doing. Financial literacy should be a goal for all of us. But where can you turn if you don’t even know where to start? My guest today is working to make financial literacy more accessible for every community.

    My guest today is Jordan Awoye, the founder and managing partner of Awoye Capital. Jordan has been featured on Forbes and CNBC. He is also part of a large minority in the finance industry. Today, only 5% of financial advisors are Black. Jordan is here to discuss how he found his passion for helping others achieve financial literacy, and how we can all hit our savings and investing goals.

    This week’s episode of The Profit Express is brought to you by Corbett Public Relations, Promoting and Protecting Businesses and Brands for over 30 years.

    Representation Matters

    Jordan didn’t grow up dreaming of a career in finance. He worked hard and went to college on a basketball scholarship while studying medicine. But after a short amount of time, he fell out of love with medicine. Finance spoke to him, and he knew he’d be able to make an impact by bringing financial literacy to his community.

    Listen at 5:50 as Jordan discusses how the lack of diversity in the financial industry has a major impact on communities. Proper representation helps to normalize dinner table conversations involving money and financials.

    Correcting Misconceptions

    We all like to think that we have a handle on our finances. At 17:20, Jordan speaks about the two biggest misconceptions that he sees in his clients.

    The first? Many people believe that investing and saving is complicated and takes a lot of effort. The truth is, the path to financial literacy is easy enough for anyone to figure out. We are blessed to live in a world with smartphones, where you can look up answers to common financial questions with just the hit of a few buttons.

    The second misconception? It actually doesn’t take much money to get started. All it takes is $1 to invest. Your buying power may be limited in the beginning, but even a small amount lets you start off with something.

    Finding the Right Financial Mindset

    At Awoye Capital, Jordan works with clients who range in age from 20 to 92. Listen at 22:08 as he discusses the major differences in financial thinking between generations. Jordan says that younger generations often set goals that are far too ambitious, such as retiring at 45. While setting goals is important, failing at these goals can affect your mindset in the future.

    Financial Apps: A Double-Edged Sword

    Today, you can invest by yourself with the click of a few buttons. There are many apps available that allow you to invest without a professional’s guidance.

    At 26:25, Jordan speaks about the upsides and downsides of these apps. While apps let you learn on your own, they can lead to overconfidence in users. It is important to remember that no one wins every trade, and understanding goals and other technical aspects is a key part to succeeding.

    Teaching the Next Generation

    For most of us, the very first lessons we learn about money came from our parents. Listen at 36:10 to hear how parents can have healthy and productive conversations with their kids that set the foundation for financial literacy.

    Jordan says the key is making it fun. Whether you have your children earn an allowance with chores or as a reward for good grades, every dollar can be a way to teach kids about savings.

     

    Download more episodes of The Profit Express to help inspire you as you take on the battle for business, and subscribe to The Profit Express on YouTube for exclusive video content.

     

    • 55 min
    Getting Comfortable Being Uncomfortable: Mark Llewhellin

    Getting Comfortable Being Uncomfortable: Mark Llewhellin

    What do you do when life throws challenges at you? Whether you are the type to confront problems head on, or you struggle with pushing through, getting comfortable at being uncomfortable should be a goal of yours. My guest today is here to tell you how he has become comfortable being uncomfortable and pushing himself beyond his limits, both in life and in physical training. 

    My guest today is Mark Llewhellin, the author of 6 books on motivating yourself and changing your life. His latest book, Man the F Up, details how to overcome challenges when life throws curveballs at you. Mark is an accomplished runner, who has completed the Marathon des Sables, a six-day ultramarathon in the Sahara Desert. 

    This week’s episode of The Profit Express is brought to you by Corbett Public Relations, Promoting and Protecting Businesses and Brands for over 30 years.

    Making Yourself Believe What You Say

    One of the most common pieces of advice people get when they want to change their lives is to practice positive affirmations. At 5:35, Mark discusses how this method actually helped him go from struggling in his Army troop to being the runner he is today. He had a moment where he needed to change, and he started to tell himself what he knew he needed to hear. Whether your goal is to be a great runner, a confident salesperson, or a better public speaker, the more you tell yourself something, the more likely you are to believe it.

    Overcoming Family Demons

    Mark’s family has a long history of suicide. Listen at 13:20 as he speaks on what he learned from the struggles of his family members. Mark believes that the most difficult times in his life were difficult because of the thoughts he forced on himself. 

    Stopping Self Victimhood

    We are all facing more challenges than ever due to COVID-19 and the resulting lockdowns. However, Mark believes that people today are too quick to play the role of a victim. At 19:20, he discusses how important it is to be grateful. Even with his challenges, he feels lucky to have the life he has. His advice to those who are struggling? Sit down and come up with 20 things you are grateful for. While this exercise won’t solve your problems, it can help you change your mindset.

    “Difficult” is What You Make It

    Mark is an accomplished runner, completing the grueling Marathon des Sables. This six-day, 155-mile race goes through the Sahara Desert, and it is considered to be one of the most challenging ultramarathons in the world.

    Listen at 31:00 as Mark discusses how for him, this was not the most challenging race he’s run. Difficulty varies based on the level that a person is at. When you are faced with a “difficulty” task, ask yourself how hard you want to push yourself. 

    Getting More Comfortable Being Uncomfortable

    One of the biggest lessons Mark has learned in his life is that you will never get to success without facing some discomfort along the way. At 48:05, he speaks about being more self-aware in life. One day it will be your last day on earth – think long and hard about what you will regret not doing, and frame your goals accordingly. 

     

    Download more episodes of The Profit Express to help inspire you as you take on the battle for business, and subscribe to The Profit Express on YouTube for exclusive video content.

    • 56 min
    Tim Healy’s Top Six Business Books

    Tim Healy’s Top Six Business Books

    You name the topic, there is a book about it. But when you are looking for books to help you grow your business, there might actually be too many out there. How do you know which business books are best for your goals?

    On today’s edition of The Profit Express, I want to share some of my favorite business books that have had a profound impact on me personally and professionally. Whether you are looking for guidance in marketing or sales, I’m sure this list will have something to help you on the path to business success. 

    This week’s episode of The Profit Express is brought to you by Corbett Public Relations, Promoting and Protecting Businesses and Brands for over 30 years.

    E-Myth Revisited: Michael Gerber

    We all dream of having a personal consultant to help our business succeed. E-Myth Revisited is one of those business books that does exactly that. It has sold millions of copies, and is available in 16 different versions. Listen in at 4:40 as I cover just what is so compelling about this book.

    I read this book when I was starting out in business. When I read E-Myth, I felt as though Michael was speaking directly to me about my business. One of the amazing insights he shared was how everyone who goes into business is three personalities in one. Everyone is an entrepreneur(the one who has the ideas), manager (the one who handles the processes), and technician (the one who does the busy work, from making cakes to completing tax returns). 

    E-Myth Revisited asks the big question: are you acting like an employee or like a business owner? To me, this book is a must read. It is a classic look into the world of what being an entrepreneur is all about.

    Likeable Social Media: Dave Kerpen 

    In June of 2011, I was introduced to Dave Kerpen and his (then) new book, Likeable Social Media. At that time, I was just starting to get into social media. I didn’t really know its potential until I read Dave’s book. 

    Listen at 8:41 as I discuss how while his book was written 10 years ago and much has changed, the principles on how to best use social media for business still apply. Social media is the world’s largest cocktail party, and we are all invited. Consumers now have the largest and most powerful voice they have ever had – it is up to businesses to appeal to that voice the right way. 

    Truthful Living: Jeffrey Gitomer

    Those of you in sales simply cannot go wrong with any of Jeffrey’s books. What sets Truthful Living apart from other business books out there? Tune in at 15:45 to learn more about Jeffrey’s stories. 

    A few years ago, the Napoleon Hill Foundation uncovered Hill’s ORIGINAL writings and teachings from 1919. The Foundation reached out to Jeffrey and they asked him to edit and annotate Hill’s original writings for the 21st Century. 

    The resulting book is filled with Hill’s writings and 23 of Gitomer’s life lessons. One of my favorite lessons is #11: The Law of Harmonious Attraction. Simply put, you get exactly what you give in life. 

    Rare Breed: Sunny Bonnell and Ashleigh Hansberger

    If you are tired with playing it safe, a href="https://www.amazon.com/Rare-Breed-Success-Dangerous-Different-eboo...

    • 53 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

ntee123 ,

This is why I do podcasts!

Tim brought the conversation to a place that was extremely authentic and raw. I’ve been excited to share what came up during our conversation with my team and the people that matter in my life. I hope listeners found the conversation as useful and thought provoking.

magdalenaDC ,

Best Podcast Ever!

Time Healy is the best podcast I’ve ever been in. I loved his questions, but most importantly, I love what he is doing to inspire the world!

cabz01 ,

Informational and thought provoking

Tim is a dynamic host! He is always well informed and entertaining (and very energetic!) He has a genuine interest in all that his guests have to offer both personally and professionally. This is apparent In his talent for asking great questions of his guests which inspires informational and thought provoking conversations. A must listen! You will enjoy!

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