29 episodes

Melanie Miller is a lover of the unsexy side of business. After breaking up with the corporate world of soul-sucking employers Melanie became a successful business coach. Just a few years into her new career tragedy struck when Melanie's mum was diagnosed with an aggressive form of breast cancer, sadly losing her short battle in 2013. Melanie decided she wanted to do something more impactful than just helping people make money. Knowing she couldn't save everyone from life's terrible twists and turns, Melanie chose to do what she could to financially empower women; inspiring them to create safe, secure and financially abundant futures. This means dishing up the hard unsexy business truths and encouraging female business owners not to shy away from the hard stuff, because "Profit is NOT a dirty word"!If you want to create a business that will last, one that will create financial security whilst also being liveable and loveable you're in the right place.

The Profit Lovers Podcast Melanie Miller

    • Business

Melanie Miller is a lover of the unsexy side of business. After breaking up with the corporate world of soul-sucking employers Melanie became a successful business coach. Just a few years into her new career tragedy struck when Melanie's mum was diagnosed with an aggressive form of breast cancer, sadly losing her short battle in 2013. Melanie decided she wanted to do something more impactful than just helping people make money. Knowing she couldn't save everyone from life's terrible twists and turns, Melanie chose to do what she could to financially empower women; inspiring them to create safe, secure and financially abundant futures. This means dishing up the hard unsexy business truths and encouraging female business owners not to shy away from the hard stuff, because "Profit is NOT a dirty word"!If you want to create a business that will last, one that will create financial security whilst also being liveable and loveable you're in the right place.

    Coach or Course? How to choose!

    Coach or Course? How to choose!

    So you’re ready to invest in professional advice but where will you get the most bang for your buck? Are you ready for one-to-one coaching? What kind of coach should you choose, or is a course a better option for you? Let’s look at the different options available so you can get the best possible outcome.

    Here's what is covered in this episode
    How to avoid the pitfalls of free adviceWhy you need to limit your consumption of informationFiguring out what outcome you’re looking for Deciding on the level of support you needUnderstanding the difference between courses and coachesChoosing the right coach for your industry or business typeLinks:

    The Profit Lovers Members Club
    One to One Coaching with Melanie
    Find Melanie on Instagram
    Coach Pamela The Reinvention Institute
    Mastering the Skill of Reinvention 


    The Profit Lovers Podcast Intro
    The Profit Lovers Podcast Outro

    • 20 min
    Why your business needs to be chooseable, not unique.

    Why your business needs to be chooseable, not unique.

    Are you busting your butt trying to be unique in business? Flustering about to find distinctive features to set you aside from your competitors? 

    Not easy right? In fact, your attempts at uniqueness might be working against you. 
    What if instead of standing out by being unique you focused on being the most choosable! 
    I was shooting the breeze with Belinda from Copywriter Matters when she talked about a project she was working on, writing a book about why we need to be choosable in business instead of unique. 

    Well, slap me sideways and call me Charlie, I had never heard anyone say that before. I was intrigued and ready to hear more so we benched that conversation for a later day when I had my podcast gear ready to capture every word. 
    Here are the holy schmucks moments that have changed my view of marketing:
    The importance of the 3 p’s Proof, Process and PersonalitySticky hooks and how to use them to attract the right customer or clientEmbracing the low-hanging fruit of marketing (the stuff that makes you choosable)Ditching shiny new things and embracing your inner lazy galWhy you need to stop looking sideways and focus on what your customers or clients care aboutLinks mentioned in today's episode:

    Belinda Weaver Copywrite Matters
    Belinda's Instagram Profile
    How to get AH-MAZING for your business
    The Profit Lovers Podcast Intro
    The Profit Lovers Podcast Outro

    • 34 min
    How to get AH-MAZING testimonials for your Business

    How to get AH-MAZING testimonials for your Business

    Do you cringe, wince or squirm when asking for customer or client feedback? We all know we need it, but the process of asking for feedback or testimonials is awkward for many of us women in business. Perhaps you already ask for kind words to be thrown your way only to hear the sounds of agonising silence, which feels even worse than never asking in the first place. How do you get great feedback without begging? Here’s a simple approach you can automate to get glowing words of praise from your most loved customers and clients. 

    Key points in this episode:
    Making the process of a testimonial simple for your buyersUnderstanding what builds buyer confidenceAsking the right questions at the right timeAutomating the process of gathering testimonialsSaying thank youUsing the feedback as social proofRESOURCES/LINKS:
    Video Ask
    Bonjoro
    Rate.ink
    Trustpilot
    Members Club Waitlist

    Want the new Profit Lovers Plan + Track?

    Click here for the freebie version or if you want to really level up, click here for the ULTIMATE version.

    CONNECT WITH ME:

    > Instagram @theprofitlovers

    > Facebook @theprofitlovers

    > Website www.theprofitlovers.com

    > The Profit Lovers Members Club Waitlist - Opening Soon! Click Here!

    Want the Profit Lovers Plan + Track for Free?
    Download it here www.theprofitlovers.com/planandtrack
    The Profit Lovers Podcast Intro
    The Profit Lovers Podcast Outro

    • 23 min
    Are you having enough sales conversations with Brook McCarthy

    Are you having enough sales conversations with Brook McCarthy

    We’re in a wild time in the world of business where everyone is telling you to automate, leverage and live the laptop lifestyle.
    Social media has allowed us, business goers, to become ultra lazy when it comes to marketing and sales conversions. Before social media was the wild big wilderbeast of marketing that it is today, I would hype people up and give them tools and hints to have effective sales conversations with potential customers and clients. 

    It feels like it’s kind of unheard of today to get on the phone, on zoom or in front of a real-life human to pitch them your offers. Yet, it’s highly effective, and with a few clever tricks up your sleeve (not sleazy tricks), you need to get in front of a whole lot fewer people to make a sale. 
    Sometimes we forget that old-school marketing and sales, like having actual sales conversations, are hugely effective for making money. With the right marketing before a sales conversation, your potential customer or client has usually decided before you even need to pitch them. 
    So, today in the spirit of doing stuff that has long been forgotten by modern marketing yet can seed a business with more customers or clients than they could dream of… let’s talk to my friend and accountability buddy, Brooke McCarthy. 

    Brooke is a business and marketing trainer and has been around for as long as I have in business, well over a decade. She’s very much about just getting in and doing the work, stop talking about it, which is portably why we get along so well!
    Enjoy today’s chat with Brook.

    Key points
    How to reach out to people with no hidden agendaWhy having sales conversations is vital to your business growthAvoiding the awkwardness by being upfront with your intentions Focusing too much on being visible and not enough on connectionWhere to find Brooke

    Brook's 'Life's a Pitch!' challenge: https://www.hustleandheart.com.au/pitch
    Download Brook's free 'Minimum Viable Marketing Plan™': https://www.hustleandheart.com.au/marketing-plan
    Brook's website: https://www.hustleandheart.com.au/
    LinkedIn: https://www.linkedin.com/in/brookmccarthy/
    Twitter: https://twitter.com/Brook_McCarthy
    Instagram: https://instagram.com/brookmccarthy
    Facebook: https://www.facebook.com/brookmccarthy
    The Profit Lovers Podcast Intro
    The Profit Lovers Podcast Outro

    • 48 min
    How to Connect your Profit + Marketing + Sales Goals

    How to Connect your Profit + Marketing + Sales Goals

    Got random goals? Sales goals that don’t have anything to do with your profit goals? Profit goals that have nothing to do with personal goals? Or marketing goals that have nothing to do with …anything at all? If you’re either goal-less or have goals but have no idea how to make them all work together let’s figure that out in today’s episode. 

    Links:
    https://www.theprofitlovers.com/how-to-stop-acting-like-an-employee-in-your-business/
    The Profit Lovers Podcast Intro
    The Profit Lovers Podcast Outro

    • 17 min
    Essential Upgrades You Need to Make to Grow Your Business

    Essential Upgrades You Need to Make to Grow Your Business

    Running your business the same way you did when you started out? Wishing your business would scale but not sure what to change up, invest in or ditch to get you to your next set of goals? 

    The good old saying is “what got you here won’t get you there” which is both true and false. 

    Totally true if your business has stalled, and totally false if what you’re doing right now is working for you. If you’re hitting goals, increasing profits and feeling more confident and in control of your business then keep doing what you’re doing! Don’t change a thing. If that’s not you, then let’s talk about what to do now. 

    Key Points
    Customers who got you here may not be the right people to get you to next levelTools you use today may be outdated, or too budget to help you scaleOffers need to evolve as your business evolves (example of wholesale clients, coaching etc)Marketing needs to evolve to match the evolution of offersImage, brand and voice needs to be developed to meet your new marketInvesting in scaling (better tax advice, group or one on one coaching)LINKS:

    Marshall Goldsmith
    The Profit Lovers Members Club
    The Profit Lovers Website
    The Profit Lovers Podcast Intro
    The Profit Lovers Podcast Outro

    • 27 min

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